MASH Holdings Co.,Ltd. News Releases

[Mila Owen] '26 SUMMER COLLECTION WEB Catalog Released! Expressing an Effortless Silhouette where Urban Essence Meets Summer Relaxation Mood <Published Thursday, April 23>

Mash Style Lab's brand 'Mila Owen' will release its Summer 2026 WEB catalog 'REFINED TRAD' on April … · 2026-04-22

<SNIDEL> Unveils LACOSTE meets SNIDEL Limited Polo Design Items: A Fusion of Street and Formal! (Nationwide Release on April 29)

SNIDEL, operated by Mash Style Lab, has announced a special collaboration with the French premium fa… · 2026-04-22

【F ORGANICS】First Collaboration with Model Yuri Ebihara Realized! A Collection Supervised by Yuri Ebihara for Scent and Packaging Appears <Pre-order April 1 (Wed) / Release April 15 (Wed)>

Wellness beauty brand "F ORGANICS" announces its first collaboration with model Yuri Ebihara. The "Y… · 2026-04-01

[Celvoke] Introducing a Night-Mood Summer Collection Capturing the Radiance of the Night! A Limited-Edition Hazy New Color for the Popular Expressive Eyes Launches Nationwide May 15

Mash Beauty Lab's brand Celvoke is launching the 2026 Summer Makeup Collection 'Night Drive' on May … · 2026-03-30

FURFUR Announces 2026 Autumn Collection! Pre-Order Starts July 15th (Wed) 12:00

FURFUR, a ladies' brand operated by Mash Style Lab Inc., has announced its 2026 autumn collection an… · 2026-07-09

[to/one] A "VC Shot Mask" for 5 minutes every morning is born! Addresses concerns of dullness, dryness, and UV rays with 16 types of vitamins, charging skin with necessary vitamins and moisture.

MASH Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Yoko Toyoyama), a natural & organic… · 2026-07-08

[O by F] Popular hair care items arrive in a "White Lavender" scent with a light sweetness and limited edition packaging! For hair that is elegant with a soft lingering fragrance <Nationwide release August 5 (Wed)>

MASH Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Yoko Toyoyama), which operates the … · 2026-07-08

[giovanni] New Japan-exclusive Earl Grey Bouquet scent for Cosme Kitchen's bestselling hair serum arrives! <Mid-August 2026>

MASH Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Yoko Toyoyama) is pleased to announ… · 2026-07-08

MASH GROUP's Popular Fashion & Beauty Event "MASH SUMMER WEEK 2026" Across 18 Brands Set to be Held Again This Year! Second Edition Navigated by "Sanrio Characters"!

Mash Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Hir… · 2026-07-08

[FRAY I.D] BANG JEE MIN / izna Showcases the Latest Autumn Collection! PRE ORDER Starts 7/15 (Wed) at 12:00 PM

MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo) is ple… · 2026-07-08

[emmi] Collaboration model "ECHAPPE MS" by FILA, an updated take on outdoor shoes, is here! A light pair with a refreshing blue accent <July 9 (Thu)>

MASH STYLE LAB Co., Ltd. (Chiyoda-ku, Tokyo / President & CEO Hiroyuki Kondo) is pleased to announce… · 2026-07-08

Hello Kitty and My Melody Celebrate Too ♡ Yuuchami & Moriyama (Mitorizu) Also Excited!! A "sanrio house" Overflowing with Cuteness Opens Today in the West Japan Area!

MASH STYLE LAB Co., Ltd. (Location: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo) opened it… · 2026-06-30

[MUCHA] Brand's First Body Soap: "Fragrance Body Soap" Featuring 4 Popular Scents Now Available

MASH Style Lab Co., Ltd. (Head Office: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo) is ple… · 2026-07-01

[LILY BROWN] Limited Release of UGG®'s New Model "Goldenstar Hi Mary Jane" Featuring an Attractive Voluminous Silhouette!

MASH STYLE LAB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo) announ… · 2026-07-01

[to/one] New "Squishy" Textured Eyeshadow! Achieves a Sheen with Rare Touch Formula <2026 AW Collection>

MASH Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Yoko Toyoyama) is pleased to announ… · 2026-07-01

[Jamie Kay] Special Collaboration Items with "softcheese," a Creator Brand Popular Among Moms, to Be Released on July 15 (Wed)

MASH STYLE LAB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo) is pl… · 2026-07-01

Leveraging Wacoal's Lingerie Expertise, USAGI ONLINE Proposes a New Item! Introducing the Cup-In Series, Designed to be Worn Beautifully on Its Own <Pre-sale Starts July 9 (Thu) on USAGI ONLINE>

USAGI ONLINE, an online department store operated by USAGI ONLINE Inc. (Headquarters: Chiyoda-ku, To… · 2026-07-01

FPM Milano Unveils New Visuals Symbolizing Partnership with Soccer Japan National Team "SAMURAI BLUE"

MASH STYLE LAB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), whic… · 2026-07-01

[emmi] First Collaboration with UK Lifestyle Brand HUNTER Realized! Two Types of Utility Bags Incorporating emmi's Essence Arrive <July 1 (Wed)>

MASH STYLE LAB CO., LTD. (Chiyoda-ku, Tokyo / President and CEO Hiroyuki Kondo) is pleased to announ… · 2026-07-01

[Celvoke] Hankyu Umeda Main Store Reopens with Renewal! Limited Edition Opening Kits and Novelties Available <July 15 (Wed)>

MASH BEAUTY LAB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Yoko Toyoyama) is pl… · 2026-07-03

<SNIDEL> RIO INAGAKI Presents the "2026 Autumn/Winter Collection"! <Released Friday, July 3>

MASH Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), which operates the… · 2026-07-03

[LILY BROWN] Second Special Collaboration with "Hearts2Hearts" Arrives! All 7 Items Featuring Members' Charms to Be Released <Pre-orders Start July 10 (Fri) 12:00 PM>

MASH STYLE LAB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Hi… · 2026-07-06

Sesame Street Market to Launch “HELLO! JAPAN” Collection on May 21

MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo) will l… · 2026-05-15

[ecostore] 10th Anniversary in Japan: Special Website Launched, Featuring Limited Projects and New Product Information

New Zealand-born natural daily care brand "ecostore" has launched a special website on April 1, 2026… · 2026-04-01

【Mila Owen】PUMA's 'H-STREET' Exclusive Model Appears! Iconic Sneakers Featuring Suede Material and Vivid Lime Yellow to Be Pre-released at POP UP Event <From April 13 (Mon)>

Mila Owen is launching an exclusive PUMA 'H-STREET' sneaker model, featuring suede material with viv… · 2026-04-01

Actress Yuko Araki, the image character for SNIDEL HOME, presents a juicy, sweet, and fresh strawberry collection <Released on Tuesday, March 31st>

SNIDEL HOME, a loungewear brand by Mash Style Lab Co., Ltd., is launching a 'STRAWBERRY COLLECTION f… · 2026-03-31

[Celvoke] Introducing a Night-Mood Summer Collection Capturing the Radiance of the Night! A Limited-Edition Hazy New Color for the Popular Expressive Eyes Launches Nationwide May 15

Mash Beauty Lab's brand Celvoke is launching the 2026 Summer Makeup Collection 'Night Drive' on May … · 2026-03-30

[MUCHA] Introducing 'BLEU DESCHAMPS 1897', a new fragrance wearing the cleanliness of freshly washed linen and the warmth of the sun

Mash Style Lab's officially recognized brand 'MUCHA' introduces a new fragrance, 'BLEU DESCHAMPS 189… · 2026-04-13

Actress Yuko Araki, the image character for SNIDEL HOME, presents a juicy, sweet, and fresh strawberry collection <Released on Tuesday, March 31st>

SNIDEL HOME, a loungewear brand by Mash Style Lab Co., Ltd., is launching a 'STRAWBERRY COLLECTION f… · 2026-03-31

＜SNIDEL＞ "Festival Outfit" Perfect for Festivals and Summer Outings Now Available Exclusively Online ＜Sales Start May 14th (Thu) at 0:00＞

SNIDEL is launching its WEB-exclusive "Festival Outfit" on May 14th, ideal for festivals and summer … · 2026-05-11

MUCHA Launches Marine Collection 'TRIPOLI MARINE' Inspired by 'Princess Ilse of Tripoli'

MUCHA, the world's first officially licensed brand of artist Alphonse Mucha launched by MASH Style L… · 2026-06-18

[gelato pique] New collaboration with 'Joël Robuchon' features Joël Robuchon's beloved cat! A new collection with a summer cooling touch, refreshing lavender, and dot patterns.

Mash Style Lab's 'gelato pique' will launch a new summer room wear collection in collaboration with … · 2026-04-10

gelato pique Releases Special Collection with aden + anais™, Featuring Gift-Perfect Items Using High-Quality Muslin Cotton

Mash Style Lab's roomwear brand, gelato pique, will launch a collaborative collection with the New Y… · 2026-06-18

Asuka Kijima Becomes Concierge for Cosme Kitchen's New Online-Exclusive Beauty Appliance Shop, "HOME BEAUTY SALON"

Natural & organic cosmetic select shop "Cosme Kitchen" will launch "HOME BEAUTY SALON," an online-ex… · 2026-06-18

[emmi] Second Collaboration with Mizuno! First Special Order of 'MXR,' a Representative Running Model <Online Pre-orders Start April 14 (Tue) 12:00 PM (Noon)>

emmi and Mizuno announce their second collaboration on the 'MXR' running shoe. Based on the iconic m… · 2026-04-09

【Sesame Street Market】The Season for 'Character Shaved Ice' is Back! Refresh Your Body and Mind with 8 Special Flavors, Featuring Updated Visuals and Tastes (Starting June 25, Thursday)

Sesame Street Market will launch its summer-limited 'Character Shaved Ice' menu on June 25, 2026, at… · 2026-06-17

to/one Launches Limited-Edition Vitamin C Supplement Enhanced with Brightening Ingredients <Nationwide Release on July 7, 2026>

to/one has announced the limited-edition launch of 'Dream Flora VC Shot Day Brightening Plus,' an up… · 2026-06-17

【gelato pique】Deliver Gifts with Gratitude with the 'Mother's Day Collection' Featuring Floral Bouquet Prints, Soft and Comfy Loungewear, and Adorable Accessories <Launching Wednesday, April 15>

Loungewear brand 'gelato pique' will release its 'MOTHER’S DAY COLLECTION' for Mother's Day starting… · 2026-04-08

[Sesame Street Market] 'LET'S TRAVEL TOGETHER' Depart on a Journey with Sesame Street Friends! A Travel Collection to Make Outing Memories More Fun Appears <Thursday, April 16>

Sesame Street Market will launch its new travel-themed collection, 'LET'S TRAVEL TOGETHER,' featurin… · 2026-04-10

[gelato pique cafe] Refreshing Taste of Domestic Lemon x Honey: 'Honey Lemon' Fair Starts! Perfect Crepe and Soft Serve for Early Summer <From Thursday, April 16>

gelato pique cafe is holding a 'Honey Lemon' fair from April 16 to May 13, 2026. They will offer lim… · 2026-04-09

Actress Yuko Araki, the image character for SNIDEL HOME, presents a juicy, sweet, and fresh strawberry collection <Released on Tuesday, March 31st>

SNIDEL HOME, a loungewear brand by Mash Style Lab Co., Ltd., is launching a 'STRAWBERRY COLLECTION f… · 2026-03-31

【LILY BROWN Lingerie】Supervised by Skeletal Diagnosis Expert Megumi Mafune! Cup-in T-shirts for Each Skeletal Type Now Available!

LILY BROWN Lingerie has launched 'Skeletal Type Cup-in T-shirts,' developed with skeletal diagnosis … · 2026-04-03

First in Western Japan! Sanrio House Opens at Lucua Osaka! The Second Store of the Sanrio-Supervised Brand Handled by Mash Group is Born <June 30 (Tue)>

Mash Style Lab Inc., supervised by Sanrio, opens its second store of the new brand 'sanrio house' in… · 2026-06-15

【emmi】KEEN's Highly Stable Amphibious Sandal 'HYPERPORT H2' Gets an emmi Exclusive Colorway! Washi Paper Material Socks for Coordinated Styling Also Released Simultaneously <June 18 (Thu)>

emmi, in collaboration with outdoor footwear brand KEEN, launches the exclusive color version of the… · 2026-06-15

gelato pique cafe Unveils New Original Bear Motif Goods! Three New Items Featuring the Popular Crepe-Holding Charm, Plush Toy, and Cute Chubby-Shaped Mug Available from June 19

gelato pique cafe is launching three new original goods featuring its popular bear motif, including … · 2026-06-15

MUCHA Launches New Fragrance 'BLEU DESCHAMPS 1897' Inspired by Fresh Linen and Warm Sunlight

MASH Style Lab Co., Ltd.'s brand MUCHA, officially recognized by the Mucha Foundation, is launching … · 2026-04-13

MUCHA Launches New Fragrance 'BLEU DESCHAMPS 1897' Inspired by Fresh Linen and Warm Sunlight

MASH Style Lab Co., Ltd.'s brand MUCHA, officially recognized by the Mucha Foundation, is launching … · 2026-04-13

emmi and le coq sportif Collaborate on Updated BASQUE Model Shoes, Released April 10

MASH Style Lab's emmi brand released collaboration shoes with French sports brand le coq sportif on … · 2026-04-13

[LILY BROWN] Two special-order models based on the iconic 'Classic Clog' from global casual footwear brand 'Crocs' to be released nationwide on April 29 (Wednesday)

LILY BROWN, a women's brand by Mash Style Lab Co., Ltd., will launch two special-order models in col… · 2026-04-13

[LILY BROWN] Two special-order models based on the iconic 'Classic Clog' from global casual footwear brand 'Crocs' to be released nationwide on April 29 (Wednesday)

LILY BROWN, a women's brand by Mash Style Lab Co., Ltd., will launch two special-order models in col… · 2026-04-13

【emmi】Exclusive Order of UGG's New "W GoldenGlow Toggle" Model for this Season <Nationwide Release on April 1st (Wednesday)>

emmi will release an exclusive butter-yellow version of UGG's new "W GoldenGlow Toggle" sandal on Ap… · 2026-03-29

[Skincare Brand Mitea ORGANIC, Produced by Cosme Kitchen] New <Animal Crossing> Collection Debuts! <Available from Tuesday, March 31>

Mitea ORGANIC launches collaboration products with Nintendo's "Animal Crossing." · 2026-03-29

【Mitea ORGANIC, a skincare brand produced by Cosme Kitchen】New <Animal Crossing> Collection Launched! <Available from March 31 (Tuesday)>

Mitea ORGANIC launches collaboration products with Nintendo's "Animal Crossing". · 2026-03-29

【Mitea ORGANIC, a skincare brand produced by Cosme Kitchen】A new <Animal Crossing> collection is here! <Available from Tuesday, March 31>

Mitea ORGANIC launches collaboration products with Nintendo's "Animal Crossing". · 2026-03-29

[Skincare Brand Mitea ORGANIC, Produced by Cosme Kitchen] New <Animal Crossing> Collection Released! <Available from Tuesday, March 31>

Mitea ORGANIC launches collaboration products with Nintendo's "Animal Crossing." · 2026-03-29

【Mitea ORGANIC, a skincare brand produced by Cosme Kitchen】 New 'Animal Crossing' collection announced! <Available from Tuesday, March 31st>

Mitea ORGANIC is launching a collaboration collection with Nintendo's 'Animal Crossing' series. · 2026-03-29

【Mitea ORGANIC, a skincare brand produced by Cosme Kitchen】 New 'Animal Crossing' collection announced! <Available from Tuesday, March 31st>

Mitea ORGANIC is launching a collaboration collection with Nintendo's 'Animal Crossing' series. · 2026-03-29

[SESAME STREET MARKET] "VEGGIE FUN! Time": Enjoy a cheerful spring picnic with your Sesame Street friends! New picnic items that will make you want to head out are arriving on Thursday, April 2nd.

Sesame Street Market will release a new collection of picnic items themed "VEGGIE FUN! Time" startin… · 2026-03-29

<SNIDEL> Exclusive items and content for the new flagship store 'TOKYO AOYAMA' revealed! (Thursday, April 9)

SNIDEL is opening a new flagship store in Aoyama and has unveiled a collection of exclusive items. · 2026-03-29

<SNIDEL> SNIDEL's first-ever recovery sandals arrive through a collaboration with global insole brand 'SIDAS'! <In-store release: Wednesday, April 8>

SNIDEL collaborates with SIDAS to launch its first-ever recovery sandals. · 2026-03-29

[SESAME STREET MARKET] "VEGGIE FUN! Time": Enjoy a cheerful spring picnic with your Sesame Street friends! New picnic items that will make you want to head out are arriving on Thursday, April 2nd.

Sesame Street Market will release a new collection of picnic items themed "VEGGIE FUN! Time" startin… · 2026-03-29

<SNIDEL> Exclusive items and content for the new flagship store 'TOKYO AOYAMA' revealed! (Thursday, April 9)

SNIDEL opens a new flagship store in Aoyama and unveils a collection of exclusive items. · 2026-03-29

<SNIDEL> SNIDEL's first-ever recovery sandals released in collaboration with global insole brand 'SIDAS'! <In-store release on Wednesday, April 8>

SNIDEL collaborates with SIDAS to launch its first-ever recovery sandals. · 2026-03-29

FURFUR x NEW ERA®: First-Ever Collaboration Featuring 3 Headwear Items! Available Nationwide from May 14th (Thursday)

Women's brand FURFUR announces its first-ever collaboration with headwear brand NEW ERA®, releasing … · 2026-05-08

Gelato Pique Cafe Brings Back Popular 'Seal Crepe' for 'SEA ANIMALS' Fair

Gelato Pique Cafe will hold its limited-time 'SEA ANIMALS' fair from May 29 to July 1, 2026, across … · 2026-05-22

“FPM Milano & GLOBE-TROTTER”: First-Ever Collaboration Between Luggage Giants Blending Italian Structural Beauty and British Craftsmanship to Launch April 29

FPM Milano and GLOBE-TROTTER announce their first collaborative luggage collection, set for release … · 2026-04-22

LILY BROWN High-End Line 'L.B CANDY STOCK' Launches Summer Collection Featuring Hearts2Hearts

Mash Style Lab 旗下品牌 LILY BROWN 高端系列「L.B CANDY STOCK」將於 5 月 14 日開啟夏季預購，並由 Hearts2Hearts 展示。 · 2026-05-13

Sesame Street Market to Launch “HELLO! JAPAN” Collection on May 21

MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo) will l… · 2026-05-15

CELFORD Reveals Latest Summer LOOKs Featuring Brand Ambassador Natsuki Deguchi!

Women's fashion brand CELFORD has released its latest summer lookbook, '6 Aesthetics shown by Natsuk… · 2026-05-21

[emmi] New Store Opening at Daimaru Kyoto on Thursday, June 18th! Featuring Limited Edition Items and Pre-release Collections

Mash Style Lab's women's brand 'emmi' will open a new 'emmi Daimaru Kyoto' store on Thursday, June 1… · 2026-06-04

[LILY BROWN×PUMA] Special Collaboration Featuring 5 Items, Including an Exclusive "H-STREET" Model, Reinterpreting 2000s Girls' Culture <Pre-orders Start April 3rd (Fri)>

LILY BROWN announces a special collaboration with PUMA, featuring five items that reinterpret 2000s … · 2026-04-01

[LILY BROWN] New 'UV PROTECTION' Series Combining UV Defense and Fashion Debuts

LILY BROWN, a brand under Mash Style Lab, announced the 'UV PROTECTION Series' on May 20, featuring … · 2026-05-20

Mila Owen Launches South Brazil's Sustainable Brand 'VOICES CULTURE' Exclusively in Japan

Mila Owen, a brand under Mash Style Lab, has signed an exclusive Japanese distribution agreement wit… · 2026-05-22

Sesame Street Market to Launch SPECIAL POP UP STOREs Across 6 Japanese Prefectures Starting June 2026

Mash Style Lab's 'Sesame Street Market' will hold SPECIAL POP UP STOREs in Okinawa, Fukuoka, Hiroshi… · 2026-05-25

【gelato pique】First-Ever STAR WARS Collection Expresses the Galaxy and Planets with a Sweet, Melting Ice Cream Theme, Featuring Playful Popular Characters! <Releases June 5th>

Roomwear brand Gelato Pique is launching its first collaboration with STAR WARS on June 5th. The col… · 2026-05-20

【LILY BROWN Lingerie】Supervised by Skeletal Diagnosis Expert Megumi Mafune! Cup-in T-shirts for Each Skeletal Type Now Available!

LILY BROWN Lingerie has launched 'Skeletal Type Cup-in T-shirts,' developed with skeletal diagnosis … · 2026-04-03

[O by F] Revived Due to Popular Demand! Cool and Refreshing. Captivating Hair with Silky, Fluffy Texture Even on Hot Days with Cooling 3-in-1 Shampoo & Cooling Dry Shampoo <Nationwide Release on Friday, April 10th>

O by F is relaunching its popular cooling hair care line for summer 2026, featuring a 3-in-1 shampoo… · 2026-04-08

＜SNIDEL＞Resort Collection Appears, Heightening Anticipation for Travel! Featuring Summer Mainstay Items like Cute and Flattering Swimwear and Relaxing Dresses＜WEB Pre-sale on April 8th (Wed)＞

SNIDEL, a women's brand, is launching its new Resort Collection on April 8th, featuring swimwear, re… · 2026-04-08

FURFUR Launches Limited-Edition Sandal with Global Footwear Brand crocs

Women's brand FURFUR is launching a limited-edition "SOHO MULTISTRAP SANDAL" in collaboration with t… · 2026-05-18

【LILY BROWN】First Collaboration Items with Graphic T-shirt Brand "GOOD ROCK SPEED" to be Released on May 7th (Thursday) Nationwide

LILY BROWN announces its first collaboration with graphic T-shirt brand GOOD ROCK SPEED. A total of … · 2026-05-01

SNIDEL Unveils 'SNIDEL SUMMER COLLECTION' Featuring Actress Mizuki Yamashita on April 27th!

Japanese ladies' brand SNIDEL will release its new summer collection starring Mizuki Yamashita on Ap… · 2026-04-27

Celvoke to Release STAR WARS Collection on July 17, 2026

Celvoke, a total beauty brand by Mash Beauty Lab, will release its STAR WARS collection on July 17, … · 2026-05-20

FRAY I.D Launches Second Reebok Collaboration Including "CLUB C EXTRA" on May 20, 2026

FRAY I.D has partnered with Reebok for a second collaboration, releasing seven items including sneak… · 2026-05-19

SNIDEL BEAUTY Releases Summer-Limited 'day dew' Fragrance

SNIDEL BEAUTY, a brand by Mash Beauty Lab, will launch a new summer-limited Eau de Toilette, 'day de… · 2026-05-21

SNIDEL BEAUTY and POTETE Launch First Summer Collaboration Collection

SNIDEL BEAUTY 與髮飾品牌 POTETE 首次合作，將於 6 月推出包含多功能彩妝盤、唇膏及別注髮飾等共 13 款夏季限定系列產品。 · 2026-05-12

Cosme Kitchen Reopens Daimaru Kyoto Store with Exclusive Opening Kits and 20% Point Boost on May 20, 2026

2026年5月20日「Cosme Kitchen」大丸京都店改裝開幕，推出價值1.6萬日圓、僅售8,800日圓的限定套裝及點數加倍活動。 · 2026-05-12

GELATO PIQUE KIDS & BABY Opens “SUMMER GIFT SHOP” Pop-up Store at Isetan Shinjuku

MASH Style Lab Co., Ltd. announced that its brand "GELATO PIQUE KIDS & BABY" will hold a pop-up stor… · 2026-05-25

[Mash Beauty Lab] "MASH GO GREEN STORE" Opens, Offering Over 300 Brands from Cosme Kitchen and Biople, in Addition to Our 9 Brands, All on One Site!

Mash Beauty Lab has launched "MASH GO GREEN STORE" on April 15, 2026, integrating its own brands wit… · 2026-04-01

＜SNIDEL＞PUMA's "H-STREET" Special Order Model Appears! A Pair Featuring Feminine Pink and Refined Silver ＜Released on Wednesday, April 1st＞

SNIDEL announces a special order model of PUMA's "H-STREET" sneakers. Featuring feminine pink and re… · 2026-04-01

【Mila Owen】Mila Owen's Latest "MILA PANTS" Series Look, Modeled by Muse Hiroe Igeta, Unveiled! New Lightweight Summer Material Pants for ON&OFF Wear Lineup

Mila Owen will release a new look and special page for its "MILA PANTS" series, featuring actress an… · 2026-04-30

【SNIDEL×LeSportsac】First Collaboration Realized! All 8 Models Fusing “Street Formal” and Functionality Appear <Available from May 13 (Wednesday)>

SNIDEL and LeSportsac announce their first collaboration, launching a collection of 8 bag styles tha… · 2026-05-01

【FPM Milano】Concludes Official Travel Case Provider Agreement with Japan Football Association (JFA) for Japan National Football Team

FPM Milano has signed an official travel case provider agreement with the Japan Football Association… · 2026-05-01

<SNIDEL> 'SUMMER DRESS Collection' Released: High-Quality Japanese Fabric Dresses Launch May 21 (Thu)

SNIDEL, a women's fashion brand operated by Mash Style Lab, will release its 'SUMMER DRESS Collectio… · 2026-05-21

gelato pique Launches 'SEA ANIMALS COLLECTION' Featuring Polar Bears, Seals, Otters, Penguins, and Walruses; Cooling Materials Release on May 29

Loungewear brand 'gelato pique,' managed by Mash Style Lab, will release the 'SEA ANIMALS COLLECTION… · 2026-05-25

gelato pique to Open New Stores at Takashimaya Kyoto on June 5 and Daimaru Kyoto on June 18, Featuring Limited Edition Shiba Inu Loungewear

The loungewear brand gelato pique, operated by Mash Style Lab Co., Ltd., will open two new stores in… · 2026-05-29

FRAY I.D Kyoto Takashimaya S.C. Store to Open on June 5, 2026

MASH Style Lab will open a new FRAY I.D store at Kyoto Takashimaya S.C. on June 5, 2026, offering li… · 2026-06-05

GELATO PIQUE KIDS & BABY Celebrates 1st Anniversary of Nagoya Store with 'Ogura Toast' Theme

To mark its first year at Matsuzakaya Nagoya, the brand is launching the 'Morning Bear Series' featu… · 2026-04-15

[gelato pique cafe] Refreshing Taste of Domestic Lemon x Honey: 'Honey Lemon' Fair Starts! Perfect Crepe and Soft Serve for Early Summer <From Thursday, April 16>

gelato pique cafe is holding a 'Honey Lemon' fair from April 16 to May 13, 2026. They will offer lim… · 2026-04-09

【Mila Owen】PUMA's 'H-STREET' Exclusive Model Appears! Iconic Sneakers Featuring Suede Material and Vivid Lime Yellow to Be Pre-released at POP UP Event <From April 13 (Mon)>

Mila Owen is launching an exclusive PUMA 'H-STREET' sneaker model, featuring suede material with viv… · 2026-04-01

[emmi] Second Collaboration with Mizuno! First Special Order of 'MXR,' a Representative Running Model <Online Pre-orders Start April 14 (Tue) 12:00 PM (Noon)>

emmi and Mizuno announce their second collaboration on the 'MXR' running shoe. Based on the iconic m… · 2026-04-09