MASH STYLE LAB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo) announces that its women's brand "LILY BROWN" will release the "Goldenstar Hi Mary Jane," a new model from "UGG®," the global lifestyle brand known for its iconic classic boots, as a limited edition.

Sales will begin on July 1, 2026, at 12:00 PM (noon) on the official online store, the MASH GROUP official app "MASH STORE," and the EC department store "USAGI ONLINE." On the same day, sales will commence at all directly managed stores during their respective business hours.

The new "Goldenstar Hi Mary Jane" model, with its attractive voluminous silhouette, is an exclusive release for LILY BROWN.

【LILY BROWN|UGG】Goldenstar Hi Mary Jane

Price: 26,400 yen (tax included)

Colors: MST, BLK

Sizes: 22, 23, 24, 25 cm

High-quality suede material creates a soft elegance, while the strap and buckle add a subtle accent, resulting in a simple and sophisticated design. Its balanced design makes it a perfect fit for any styling.

Furthermore, a highly cushioned footbed and lightweight sole ensure a comfortable fit. This pair naturally blends into your outfit while exuding a vintage-like mood.

Available in two colors: BLK to sharpen your style, and MST for a light, nuanced touch.

LOOK

Sales Information

Product Reveal & Sales Start Date: July 1, 2026 (Wed) 12:00 PM (noon)

Retailers: - Official Online Store < https://lily-brw.com/ >

- MASH STORE (Official App)

- USAGI ONLINE < https://usagi-online.com/brand/lilybrown/ >

- ZOZOTOWN < https://zozo.jp/brand/lilybrown/ >

- Rakuten < https://brandavenue.rakuten.co.jp/ba/shop-lilybrown/ >

And others

Nationwide Release Date: July 1, 2026 (Wed) at each store's opening hours

Handling Stores:

- LILY BROWN Nationwide Directly Managed Stores < https://lily-brw.com/Page/shoplist.aspx >

About UGG®

Founded in 1978 on the coast of California by an Australian surfer, UGG is a global lifestyle brand renowned for its iconic classic boots. Loved by Hollywood celebrities and fashion editors, it soon spread worldwide. Since then, UGG has been designing and selling footwear, apparel, fashion accessories, and homewear while maintaining an uncompromising commitment to quality and craftsmanship.

For more details, please visit https://www.ugg.com/jp/ @UGGJAPAN. #FeelsLikeUGG

About LILY BROWN

With the concept "Vintage Feature Dress," LILY BROWN proposes real clothes that incorporate the delicate craftwork and unique designs of vintage items into modern fashion. The collections, paying homage to fashion history, offer a wardrobe that combines free sensibility and sophisticated mood, showcased through bold colors and delightful details.

LILY BROWN HP: https://lily-brw.com/ Instagram: https://www.instagram.com/lily_brown_official/?hl=ja X: https://x.com/_lilybrown

TikTok: https://www.tiktok.com/@lily_brown_official? Facebook: https://www.facebook.com/fashion.lilybrown

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発売
  • Organizations: LILY BROWN / UGG® / MASH STORE