[Mila Owen] '26 SUMMER COLLECTION WEB Catalog Released! Expressing an Effortless Silhouette where Urban Essence Meets Summer Relaxation Mood <Published Thursday, April 23>
Mash Style Lab's brand 'Mila Owen' will release its Summer 2026 WEB catalog 'REFINED TRAD' on April 23. The collection offers urban, sophisticated effortless styles and includes a 10% point back campaign.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 21:00
- 🔍 Collected: April 23, 2026 at 00:02 (3h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 02:43 (2h 41m after Collected)
Mash Style Lab Co., Ltd. (HQ: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo) announces that its women's brand 'Mila Owen' will release the Summer 2026 WEB catalog themed 'REFINED TRAD' on April 23, 2026, at 12:00 PM (noon) on the official online store, the Mash Group official app 'MASH STORE', and the EC department store 'USAGI ONLINE'.
Mila Owen develops next-generation basic items themed 'NEXT BASIC', sending urban sensitive fashion from Tokyo to the world without being entirely dependent on trends.
Following the spring season, this collection continues the 'REFINED TRAD' theme, expressing a sophisticated basic style with a touch of class.
Inspired by a nostalgic summer journey to 'Hampton', a luxury resort in New York, the collection proposes an effortless style that weaves together urban mood and vacation essence.
Mila Owen's signature basic items incorporate materials and patterns like Madras check and sheer fabrics to evoke summer excitement. Simultaneously, the lineup balances elegant styles that look proper and professional, embodying a high-freshness basic style that works for both on and off-duty occasions while adapting to the climate.
LOOK Examples (Prices include tax):
- Knit tops: 10,450 yen
- Shirts: 9,460 yen
- Pants: 12,100 yen
- Earrings: 5,720 yen
- Necklace: 6,490 yen
- Bangle: 6,930 yen
- Vest: 11,000 yen
- Jacket: 14,960 yen
- Skirt: 13,200 yen
- Sandals: 12,100 yen
- Bag: 12,100 yen
Catalog Release Details:
- Date: Thursday, April 23, 12:00 PM (noon)
- Stores: Official Online Store (https://milaowen.com/), USAGI ONLINE (https://usagi-online.com/brand/milaowen/)
PRE ORDER MA CARD 10% POINT CAMPAIGN:
- Period: April 23, 12:00 PM - April 25, 11:59 PM
During this period, customers purchasing target items, including those in the '26 SUMMER COLLECTION catalog, will receive a flat 10% MA points back regardless of member rank.
About Mila Owen:
'NEXT BASIC' sent from Tokyo to the world. Sophisticated private wear chosen by high-sensitivity urban women who do not leave everything to trends. A next-generation basic brand for women who enjoy true total fashion.
Mila Owen develops next-generation basic items themed 'NEXT BASIC', sending urban sensitive fashion from Tokyo to the world without being entirely dependent on trends.
Following the spring season, this collection continues the 'REFINED TRAD' theme, expressing a sophisticated basic style with a touch of class.
Inspired by a nostalgic summer journey to 'Hampton', a luxury resort in New York, the collection proposes an effortless style that weaves together urban mood and vacation essence.
Mila Owen's signature basic items incorporate materials and patterns like Madras check and sheer fabrics to evoke summer excitement. Simultaneously, the lineup balances elegant styles that look proper and professional, embodying a high-freshness basic style that works for both on and off-duty occasions while adapting to the climate.
LOOK Examples (Prices include tax):
- Knit tops: 10,450 yen
- Shirts: 9,460 yen
- Pants: 12,100 yen
- Earrings: 5,720 yen
- Necklace: 6,490 yen
- Bangle: 6,930 yen
- Vest: 11,000 yen
- Jacket: 14,960 yen
- Skirt: 13,200 yen
- Sandals: 12,100 yen
- Bag: 12,100 yen
Catalog Release Details:
- Date: Thursday, April 23, 12:00 PM (noon)
- Stores: Official Online Store (https://milaowen.com/), USAGI ONLINE (https://usagi-online.com/brand/milaowen/)
PRE ORDER MA CARD 10% POINT CAMPAIGN:
- Period: April 23, 12:00 PM - April 25, 11:59 PM
During this period, customers purchasing target items, including those in the '26 SUMMER COLLECTION catalog, will receive a flat 10% MA points back regardless of member rank.
About Mila Owen:
'NEXT BASIC' sent from Tokyo to the world. Sophisticated private wear chosen by high-sensitivity urban women who do not leave everything to trends. A next-generation basic brand for women who enjoy true total fashion.