Sesame Street Market to Launch “HELLO! JAPAN” Collection on May 21

MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo) will launch a new “HELLO! JAPAN” collection at Sesame Street Market, the world’s only official Sesame Street store combining retail, cafe, and workshop experiences. The collection will be available from Thursday, May 21, at Sesame Street Market Ikebukuro Sunshine City, Urban Dock LaLaport Toyosu, Hanshin Umeda Main Store, Tamagawa Takashimaya S.C., and the official online store. The theme of the collection is “HELLO! JAPAN.” Inspired by famous specialties from across Japan, the collection highlights six cities and regions: Tokyo, Osaka, Nagoya, Hokkaido, Fukuoka, and Okinawa. The items feature lively and unique designs showing Sesame Street friends enjoying local gourmet favorites such as sushi, takoyaki, tenmusu, melon, mentaiko, and pineapple. The lineup includes plush charms and stickers of Elmo dressed as regional specialties, as well as playful magnets and pin badges featuring Elmo, Telly Monster, Cookie Monster, Oscar, Grover, and Zoe as if they were introducing famous local foods. Enjoy the delicious charms of Japan together with the Sesame Street friends. Product lineup: Plush charms and stickers Tokyo (sushi), Osaka (takoyaki), Nagoya (tenmusu), Fukuoka (mentaiko), Hokkaido (melon), Okinawa (pineapple) Plush charms: 6 types / JPY 3,850 Stickers: 6 types / JPY 550 The plush charms feature Elmo transformed into famous local specialties. Tokyo is represented by sushi, Osaka by takoyaki, Hokkaido by melon, Nagoya by tenmusu, Fukuoka by mentaiko, and Okinawa by pineapple. Each design highlights Elmo’s unique and adorable look as he wears or holds the specialty item. The fluffy fur and soft, squishy texture are part of the charm. Attach one to a bag or pouch to bring a stronger sense of travel around Japan wherever you go. Stickers with the same designs are also available. They can be placed on laptops or notebooks, or tucked inside smartphone cases. Magnets and pin badges Tokyo (Elmo), Osaka (Telly Monster), Nagoya (Oscar), Fukuoka (Grover), Hokkaido (Cookie Monster), Okinawa (Zoe) Magnets: 6 types / JPY 1,320 Pin badges: 6 types / JPY 1,320 The magnets and pin badges feature Elmo, Cookie Monster, Oscar, Grover, Zoe, and Telly Monster in comical poses, as if introducing each region’s famous specialty. Their pop and vivid colors make them highly collectible. Pin badges can be used as accents on bags, pouches, hats, or clothing, while magnets can be placed on refrigerators or around desks. All prices include tax. Release date: Stores: Thursday, May 21, 2026 Official online store: Thursday, May 21, 2026, at 12:00 noon Store locations: Sesame Street Market Ikebukuro Sunshine City Sunshine City ALPA 1F, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo Sesame Street Market Urban Dock LaLaport Toyosu South Port 1F, Urban Dock LaLaport Toyosu, 2-4-9 Toyosu, Koto-ku, Tokyo Sesame Street Market Hanshin Umeda Main Store Hanshin Umeda Main Store 6F, 1-13-13 Umeda, Kita-ku, Osaka Sesame Street Market Tamagawa Takashimaya S.C. Marronnier Court 1F, Tamagawa Takashimaya S.C., 2-27-5 Tamagawa, Setagaya-ku, Tokyo The “HELLO! JAPAN” product list on the official online store will be published at 12:00 noon on Friday, May 15, 2026. About Sesame Street Market: SESAME STREET MARKET is the world’s only official Sesame Street store centered on three formats: cafe, retail, and workshops. Under the concept “Discover Sesame Street World,” it offers a space where visitors can discover unknown worlds and new perspectives through Sesame Street. The store proposes a place where everyone can relax at the cafe, enjoy shopping, nurture their senses through play, and naturally smile. About MASH Style Lab: MASH Style Lab operates the fashion business of MASH Group, which develops a wide range of businesses including fashion, beauty, food, design, and real estate under the corporate philosophy of “bringing our ideas to life and delivering happiness to people.” Founded in 1998 as a graphic design company, it entered the fashion business in 2005. It now operates 20 brands, including fashion brand SNIDEL and roomwear brand gelato pique, expanding not only in Japan but also across Asia and into markets such as the United States. About Sesame Street: Sesame Street is a pioneering children’s educational program launched in 1969 and now distributed in more than 190 countries and regions. Created by Joan Ganz Cooney and Lloyd Morrisett during the civil rights era, the program uses lively streetscapes, music, beloved puppets, and animation to teach foundational preschool skills as well as messages of empathy, kindness, and inclusion. Featuring characters such as Elmo, Cookie Monster, Big Bird, and Oscar, Sesame Street is highly regarded worldwide as a model for early childhood content through research-based educational programming that supports literacy, numeracy, social skills, and cultural understanding. Sesame Street is produced by the international nonprofit organization Sesame Workshop. About Sesame Workshop: Sesame Workshop is a nonprofit organization that develops Sesame Street and many other initiatives around the world. For more than 50 years, it has combined education, media, and research to create joyful experiences that enrich children’s hearts and minds. Guided by its mission to help all children grow smarter, stronger, and kinder, Sesame Workshop provides high-quality early childhood education in more than 190 countries and regions in pursuit of a better world.