[emmi] First Collaboration with UK Lifestyle Brand HUNTER Realized! Two Types of Utility Bags Incorporating emmi's Essence Arrive <July 1 (Wed)>

MASH STYLE LAB CO., LTD. (Chiyoda-ku, Tokyo / President and CEO Hiroyuki Kondo) is pleased to announce that its ladies' brand "emmi," which handles daily wear and wellness & training wear, will launch two types of collaboration bags with the UK lifestyle brand "HUNTER." These bags will be available from July 1 (Wed) at all emmi directly managed stores, the official emmi online store, and the EC department store USAGI ONLINE.

This is the first collaboration with "HUNTER," a long-established British brand founded in Scotland in 1856. Two types of bags will be released, featuring high design quality suitable for outdoor scenes and town use, as well as functionality such as packable specifications.

While retaining HUNTER's signature gimmicks, the bags incorporate emmi's colors and patterns, and both feature specially designed double-name rubber parts.

The lining fabric is boldly printed with a terrazzo pattern, allowing you to enjoy a design unique to this collaboration.

【HUNTER | emmi】Puffer Mini Crossbody

¥14,300- (tax included)

Color: WHT

Size: F

A shoulder bag with a moderately voluminous puffer design and distinctive pocket details.

This design, created specifically for this collaboration, is sized to hold essentials like smartphones and wallets for outings.

The inner lining is printed with a terrazzo pattern, adding a playful touch unique to this collaboration item. Made with soft, thin recycled nylon, it can be used with peace of mind even in light rain.

【HUNTER | emmi】Travel Multifunction Packable Sacoche

¥18,700- (tax included)

Color: WHT

Size: F

A multi-type bag that comes with a tote bag that can be worn over the shoulder or carried by hand with the included shoulder strap, and a detachable packable storage pouch that can also be used as a crossbody bag. The tote itself has a terrazzo pattern printed on the inside, and the impression changes dramatically when reversed, which is a key feature. It can also store A4 size items, making it recommended for work or short trips.

Made with soft, thin recycled nylon, it can be used with peace of mind even in light rain.

・Sales Information

July 1 (Wed)

Available at all emmi shops, official online store, and USAGI ONLINE

*Online stores will begin sales at 12:00 PM (noon) on July 1 (Wed).

・emmi Directly Managed Stores Nationwide (https://emmi.jp/Page/shoplist.aspx)

・emmi Official Online Store (https://emmi.jp/)

・USAGI ONLINE (https://usagi-online.com/brand/emmi/)

・HUNTER

A leading British lifestyle brand founded in Scotland in 1856. The brand offers bags, apparel, and accessories, led by its signature rubber boots.

Its functional items, incorporating elements from both rural and urban environments, are meticulously designed for outdoor performance, seamlessly blending function and style.

Practical, creative, and forward-thinking designs combined with tradition have been passed down to this day, making it globally popular.

・emmi

With the concept of "clear mode," emmi offers sophisticated daily wear for adults and relaxed wellness & training wear that incorporates fashion trends.

The brand proposes styling that aligns with diversifying lifestyles, pairing them with sneakers, which have become an essential for active women.

【emmi Official Online Store】 http://emmi.jp/

【Instagram】 @emmi.jp<https://www.instagram.com/emmi.jp/>

【emmi Official X】 https://x.com/sneakersbyemmi?s=21