First in Western Japan! Sanrio House Opens at Lucua Osaka! The Second Store of the Sanrio-Supervised Brand Handled by Mash Group is Born <June 30 (Tue)>

Mash Style Lab Inc. (Headquarters: Chiyoda-ku, Tokyo/Representative Director President: Hiroyuki Kondo) will open the second store of the new brand 'sanrio house (Sanrio House)', supervised by Sanrio Corporation, on the 6th floor of Lucua Osaka on Tuesday, June 30, the first in Western Japan. To commemorate the opening of the new store, we have prepared a variety of popular items such as the 'Clear Tumbler' and 'Hello Kitty Face Tote Bag' in Lucua Osaka limited colors, as well as many popular items currently on sale. ・The first 'sanrio house (Sanrio House)' in Western Japan is born in Lucua Osaka! The second store of Sanrio House will open on the 6th floor of Lucua in Umeda, Osaka on Tuesday, June 30. Life-size figures of Hello Kitty, Cinnamoroll, My Melody, and Kuromi will welcome you at the entrance. Inside the store, you will find chandeliers and lamps designed with original plush toys from sanrio house, heart-shaped installations, and other displays that are photogenic no matter where you cut them. In a corner that reminds you of a bakery cafe, you can select your favorite items with tongs from items that look like freshly baked bread, featuring the popular store-exclusive 'HELLO KITCHEN' plush toy series. We welcome you with playful tricks set up all over the store and performances that make you want to visit again and again. Overview of 'sanrio house Lucua Osaka Store' ■ Address: 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture 530-8558, 6th floor of Lucua ■ Telephone number: 06-6151-1187 (Available from the opening day) ■ Opening day: Tuesday, June 30, 2026, 10:30 AM ■ Item composition: Apparel, cosmetics, miscellaneous goods, food, etc. *Note: Changes may be made without notice. Please understand in advance. About store visits ■ Store visits from Tuesday, June 30 to Sunday, July 5 We will guide you through the official LINE from 12:00 PM on Friday, June 19. Please visit the store after confirming the details on the official LINE account. https://lin.ee/hdUxFKM ■ Store visits from Monday, July 6 onwards We plan to distribute entry tickets at the 'Tokino Hiroba' on the 5th floor of JR Osaka Station. Please visit the store after checking the latest information on the official Instagram/X and the official online store. Introducing Lucua Limited Items 'Clear Tumbler' Lucua Limited Hello Kitty / 1,980 yen A large-capacity clear tumbler with all-over patterns that makes it fun to find your favorite character, featuring a Hello Kitty pattern in Lucua Osaka limited colors. 'Hello Kitty Face Tote Bag' LEOPARD / 5,390 yen A limited color for Lucua appears from the popular tote bag! Hello Kitty's ribbon evokes the charm of Osaka with a leopard pattern. Perfect for travel, shopping, and a wide range of scenes. 'Multi-Shoulder (with Hello Kitty Mini Pouch)' LEOPARD / 14,300 yen A limited leopard color for Lucua Osaka also appears from the multi-shoulder with a Hello Kitty face pouch. It is very useful for carrying minimal essentials such as smartphones, cards, and cosmetics. ・Popular items and store-exclusive items are also lined up 'Clear Tumbler' all 20 kinds / 1,980 yen A large-capacity clear tumbler with all-over patterns that makes it fun to find your favorite character. This item, which sold out immediately upon release, will be available in all 20 kinds at the opening. 'Bread Plush Toys' all 9 kinds / 2,970-3,620 yen The first 'HELLO KITCHEN' bakery series, which can only be obtained at sanrio house stores, features 9 kinds of plush toys modeled after freshly baked bread. At the store, we have prepared a corner where you can select your favorite plush toys with tongs, just like choosing bread at a bakery cafe. [sanrio house Secret Collection] Fluffy Hello Kitty Charm / 3,850 yen The charm, designed like Hello Kitty wrapped in a fluffy plush toy, is a blind package that is a surprise to open, including one secret color out of a total of 8 kinds. *Note: This will end as soon as it sells out. Please understand in advance. ・[First-come, first-served purchase bonus] Limited design sticker sheet will be presented From Tuesday, June 30, as an opening novelty, we will present an original sticker from sanrio house to customers who purchase 7,700 yen or more (tax included) on a first-come, first-served basis at the Lucua Osaka store. It is a limited design based on special artwork that can only be obtained at sanrio house. [No reservation required] Period-limited pop-up store 'CAPSULE TOY LAND' will be held From Tuesday, June 30 to Monday, July 20 (holiday), we will hold 'CAPSULE TOY LAND' at the event space on the 6th floor of Lucua, featuring 8 units of original capsule toys including new products and photo spots. *Note: Reservations are not required for visiting CAPSULE TOY LAND, but you may need to line up during busy times. Please understand in advance. About 'sanrio house (Sanrio House)' Kawaii² and always together Make your everyday more cute and more positive. A new favorite you haven't met yet. Fashion, home goods, beauty, and more Full of Kawaii²! A new Kawaii world that makes you smile uncontrollably. Brand site https://mashstylelab.jp/sanriohouse/ Official SNS Instagram https://www.instagram.com/mash_sanriohouse_official/ X https://x.com/mashsanriohouse LINE https://lin.ee/hdUxFKM ・Request regarding the publication of this release content If you wish to reprint the text and images used in this press release, please indicate the following copyright notice. ©2026 SANRIO CO., LTD. APPROVAL NO. L664297 *Note: All prices listed in this release are inclusive of tax.