Mila Owen Launches South Brazil's Sustainable Brand 'VOICES CULTURE' Exclusively in Japan
Mila Owen, a brand under Mash Style Lab, has signed an exclusive Japanese distribution agreement with Brazilian footwear brand VOICES CULTURE. The first collection featuring four minimalist, sustainable PVC sandal models launched on May 22, 2026.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
- 🤖 AI Analyzed: May 28, 2026 at 15:53 (149h 21m after Collected)
Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Hiroyuki Kondo) has announced that its women's brand 'Mila Owen' has signed an exclusive distributor agreement with 'VOICES CULTURE,' a footwear brand from Southern Brazil. As the first official retail partner in Japan, Mila Owen launched the debut collection of four sandal models on May 22, 2026, at 12:00 PM JST through its official online store, the 'MASH STORE' app, and USAGI ONLINE.
VOICES CULTURE originated from Zen Design, a furniture accessory manufacturer founded in 2004 in Bento Gonçalves, South Brazil. Rebranded in 2020 as a PVC (full plastic) footwear and accessory brand, it operates under the philosophy that 'fashion should be intentional, functional, and long-lasting.' The brand focuses on minimalism and sustainability, creating sophisticated products designed for longevity.
The initial collection includes: 'FOLK,' a minimal double-strap sandal with adjustable buckles; 'MIMO-ART,' a platform sandal featuring gold and silver ornaments; 'SMOOTH FLOW ART,' a flat sandal with elegant accents; and 'GYPSI,' a basic thong sandal. All models incorporate ergonomically designed footbeds and stable platform structures to ensure maximum comfort.
Prices range from 4,620 to 8,800 yen (tax included). Following the online launch, the products will be available at Mila Owen stores nationwide starting early June 2026.
VOICES CULTURE originated from Zen Design, a furniture accessory manufacturer founded in 2004 in Bento Gonçalves, South Brazil. Rebranded in 2020 as a PVC (full plastic) footwear and accessory brand, it operates under the philosophy that 'fashion should be intentional, functional, and long-lasting.' The brand focuses on minimalism and sustainability, creating sophisticated products designed for longevity.
The initial collection includes: 'FOLK,' a minimal double-strap sandal with adjustable buckles; 'MIMO-ART,' a platform sandal featuring gold and silver ornaments; 'SMOOTH FLOW ART,' a flat sandal with elegant accents; and 'GYPSI,' a basic thong sandal. All models incorporate ergonomically designed footbeds and stable platform structures to ensure maximum comfort.
Prices range from 4,620 to 8,800 yen (tax included). Following the online launch, the products will be available at Mila Owen stores nationwide starting early June 2026.
FAQ
「VOICES CULTURE」はどのようなブランドですか？
2020年にブラジル南部で誕生したブランドで、PVC（フルプラスチック）シューズとアクセサリーに特化しています。「ファッションは意図を持ち、機能的で、長く寄り添えるものであるべき」という理念のもと、サステナブルな製品を展開しています。
日本での第一弾コレクションの発売日はいつですか？
WEB先行予約と発売は2026年5月22日（金）正午から開始されました。実店舗での販売は2026年6月上旬を予定しています。
どのようなアイテムがラインナップされていますか？
ミニマルなダブルストラップサンダル「FOLK」、オーナメントが特徴の厚底サンダル「MIMO-ART」、上品なフラットサンダル「SMOOTH FLOW ART」、ベーシックなトングサンダル「GYPSI」の4型です。
商品の価格帯を教えてください。
税込4,620円から8,800円となっています。具体的には、GYPSIが4,620円、SMOOTH FLOW ARTが4,840円、FOLKが6,380円、MIMO-ARTが8,800円です。
どこで購入できますか？
ミラ オーウェン公式オンラインストア、マッシュグループ公式アプリ「MASH STORE」、ECデパートメントストア「USAGI ONLINE」、および全国のミラ オーウェン店舗で購入可能です。