Hello Kitty and My Melody Celebrate Too ♡ Yuuchami & Moriyama (Mitorizu) Also Excited!! A "sanrio house" Overflowing with Cuteness Opens Today in the West Japan Area!

MASH STYLE LAB Co., Ltd. (Location: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo) opened its second "sanrio house" store, the first in the West Japan area, on the 6th floor of Lucua Osaka on June 30 (Tue). Special guests Yuuchami, a native of Osaka, and Shintaro Moriyama (Mitorizu) were invited to the opening ceremony held to commemorate this event, celebrating with Hello Kitty and My Melody. During the celebratory kusudama opening, a surprise was staged where Sanrio Characters plush toys rained down from the kusudama, filling the atmosphere with splendor.

Inside the spacious store, just like the Shinjuku store, life-sized character figures of Hello Kitty, My Melody, and others greet visitors! With fashionable interior designs unique to the MASH Group, such as a chandelier of plush toys that look like art, wall designs surrounded by heart-shaped tiles, and fitting rooms with eye-catching colorful dot art, the store is packed with "Instagrammable spots" that will boost your mood no matter where you look.

A dream-like space unfolds, filled with character goods ranging from plush toys of the "HELLO BAKERY series" bread, a store-exclusive item, to various Sanrio character plush toys and charms, popular tumblers, T-shirts and body care items you can wear right away, and capsule toys.

The "HELLO BAKERY series," inspired by "freshly baked bread," which was also popular at the first store in Shinjuku Lumine 2, is now available at the Lucua store. The store is full of photogenic displays, including a display where you can pick up plush toys of various characters transformed into bread with tongs!

In addition, you can enjoy a wide range of shopping across genres, including home goods of various Sanrio characters, fashion items such as T-shirts and bags, and easy-to-handle sheet masks and cookie tins.

A plush toy series of Sanrio characters transformed into bread, full of cuteness and only available at the shop.

In a glass case resembling a refrigerator, a random can series is lined up in various colors; you won't know which character you'll get as it's a blind item. In the back of the store, 12 capsule toy machines offering a total of 7 types of toys create an exciting space.

Plush toy charms in packages resembling milk cartons. What color will you get from the various colors?

Yuuchami, a big Sanrio character fan, appeared that day wearing a big T-shirt with a design of a sun-tanned Hello Kitty, paired with white pants, and accented with Hello Kitty hairpins and a shoulder bag. Looking around the store, she smiled broadly and said, "The bakery-like atmosphere is cute!"

She also mentioned that she loves My Melody and Kuromi in addition to Hello Kitty, and holding a Lucua-exclusive tumbler, she beamed, "It's so cute! It really boosts my motivation!" She also excitedly livened up the venue with a leopard-print bag, exclusive to Lucua, saying, "I love leopard print, so I'm happy!"

Moriyama also appeared in a T-shirt of a different color with the same motif as Yuuchami!

He said Hangyodon is his absolute favorite character and that his home is filled with many goods. He also appeared to be shopping in the store for his wife, who loves Hello Kitty.

The two then selected the "Secret Collection Fluffy Hello Kitty Charm," which is very popular at the first store in Tokyo and online. Aiming for the secret color, Yuuchami got the latte color and Moriyama got the grape color. However, Yuuchami tried again and was overjoyed to successfully pull the secret color on her second attempt!

Next, Hello Kitty and My Melody, who came to celebrate the opening, also appeared! Yuuchami was delighted to see them again after a long time, and Moriyama, while shyly saying, "Is it okay for me to stand next to such cute characters?", prepared for the opening ceremony together with them. With the shout of "Sanrio House Lucua Store Opens!", the kusudama was dramatically broken, and the venue was filled with applause as plush toys spilled out from inside.

"sanrio house Lucua Store" Overview

Address: 6F, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka 530-8558

Phone Number: 06-6151-1187 *Available from the opening date

Opening Date: June 30, 2026 (Tue) 10:30 AM

Item Composition: Apparel, cosmetics, miscellaneous goods, food, etc.

*Please note that this may be subject to change without prior notice.

Regarding Store Visit Reservations

Store visits from June 30 (Tue) to July 5 (Sun)

Advance reservations are required, and applications have already closed as all slots are full.

Store visits from July 6 (Mon) onwards

Entry tickets are scheduled to be distributed at the "Jikū no Hiroba" (Space Plaza) on the 5th floor of JR Osaka Station. For details, please check the latest information on the official Instagram/X and official online store before visiting.

About "sanrio house"

Always together with Kawaii2

Make your everyday more cute, more positive.

A new favorite you haven't met yet.

From fashion and home goods to beauty

Full of Kawaii2!

A new Kawaii world that brings smiles.

Brand Site

https://mashstylelab.jp/sanriohouse/

Official SNS

Instagram https://www.instagram.com/mash_sanriohouse_official/

X https://x.com/mashsanriohouse

LINE https://lin.ee/hdUxFKM

・Request regarding the publication of this press release

When reprinting text or images used in this press release, please include the following copyright notice.

©2026 SANRIO CO., LTD. APPROVAL NO. L664297