[ecostore] 10th Anniversary in Japan: Special Website Launched, Featuring Limited Projects and New Product Information
New Zealand-born natural daily care brand "ecostore" has launched a special website on April 1, 2026, to commemorate its 10th anniversary in Japan. The brand plans to roll out various initiatives throughout the year, including new product releases tailored to Japanese lifestyles, the start of local production in Japan, and collaborations with artists, while also showcasing its environmental efforts and brand history.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 13:52 (477h 4m after Collected)
ecostore JAPAN Co., Ltd. (Chiyoda-ku, Tokyo / Representative Director and President Yohei Hanasaki) is launching a special website from Wednesday, April 1, 2026, to commemorate the 10th anniversary of the New Zealand-born natural daily care brand "ecostore" in Japan.
ecostore began sales in Japan on April 15, 2016, with the opening of its directly managed store at Atre Ebisu. This year, marking its 10th year in Japan, the brand plans to release new products tailored to Japanese lifestyles and uses, commence production in Japan, and launch collaboration products with artists, as well as various campaigns. The special website will continuously update and deliver the latest information throughout the year.
## 10th Anniversary in Japan Theme and Special Website
ecostore has actively pursued refill and bulk-selling systems with the desire to reduce plastic waste, even if it's just one bottle. The word "Refill" encompasses not only "refilling" but also "filling" or "satisfying." With the concept of "Refill Your World," ecostore aims to enrich the lives and hearts of many people by integrating its products into their daily lives. The special website introduces ecostore's recent environmental initiatives, comments from users, and the brand's history.
* 10th Anniversary Theme
**Refill Your World**
**Refill.**
**It's a kindness that "fills" not just bottles, but also hearts, lives, and hopes.**
**For the 10 years ecostore has walked in Japan, and for the next 10 years.**
**Small refills will fill your heart, fill your world.**
**Now and in the future.**
* "Water" Motif Design
The founders of ecostore, the Lands family, established ecostore with the desire to return water to nature clean, even after it leaves the home. The design features a "water" motif, which was the inspiration for the brand's birth.
ecostore began sales in Japan on April 15, 2016, with the opening of its directly managed store at Atre Ebisu. This year, marking its 10th year in Japan, the brand plans to release new products tailored to Japanese lifestyles and uses, commence production in Japan, and launch collaboration products with artists, as well as various campaigns. The special website will continuously update and deliver the latest information throughout the year.
## 10th Anniversary in Japan Theme and Special Website
ecostore has actively pursued refill and bulk-selling systems with the desire to reduce plastic waste, even if it's just one bottle. The word "Refill" encompasses not only "refilling" but also "filling" or "satisfying." With the concept of "Refill Your World," ecostore aims to enrich the lives and hearts of many people by integrating its products into their daily lives. The special website introduces ecostore's recent environmental initiatives, comments from users, and the brand's history.
* 10th Anniversary Theme
**Refill Your World**
**Refill.**
**It's a kindness that "fills" not just bottles, but also hearts, lives, and hopes.**
**For the 10 years ecostore has walked in Japan, and for the next 10 years.**
**Small refills will fill your heart, fill your world.**
**Now and in the future.**
* "Water" Motif Design
The founders of ecostore, the Lands family, established ecostore with the desire to return water to nature clean, even after it leaves the home. The design features a "water" motif, which was the inspiration for the brand's birth.