[to/one] New "Squishy" Textured Eyeshadow! Achieves a Sheen with Rare Touch Formula <2026 AW Collection>

MASH Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Yoko Toyoyama) is pleased to announce the release of its "2026 AW Collection," including limited edition items, on Monday, August 3, 2026, at all to/one retail stores and online.

2026 AW Collection Concept

Confy Hug

It's like knitwear or holding hands.

Intimate colors and textures that softly envelop your feelings and skin.

The sparkle in your eyes as you are embraced.

The glow of your cheeks, uplifted by warmth.

The luster and body temperature of lips that spin loving words.

Soft, gentle, and warm.

Adding color to your expression with something comfy.

With the excitement of a hug, make every moment lovely.

to/one Petal Float Luminous Eyes

02 Cozy Evening

Adds a sheen that feels like body temperature with a "squishy," elastic texture.

A rare touch eyeshadow with a moist finish despite being a powder.

to/one Petal Float Luminous Eyes

4 New Shades ¥2,420 (tax included)

A new texture joins the best-selling "Petal Float Eyes." This rare touch powder formula feels "squishy" and elastic to the touch, combining the smoothness of powder with the moist sheen of hydration. Simply apply to your eyelids for a sophisticated, glossy look without any special techniques. Formulated with 96% naturally derived ingredients*1 and silicone-free, it's also gentle on the skin. Adds a sheen that feels like body temperature with a "squishy," elastic texture. A rare touch eyeshadow with a moist finish despite being a powder.

*1 Compliant with ISO16128, excluding water.

01 Ethereal Glow: A glossy beige that adds soft brightness and sheen with a skin tone that extends from bare skin.

02 Cozy Evening: A tender pink full of happiness, with a soft flush of color as if body temperature has slightly risen.

03 Fluffy Nude: A warm shimmering brown that adds depth to your gaze and enhances natural dimension.

04 Muted Terracotta: A modern marmalade bronze that adds sophistication to your expression with a single stroke.

to/one Layered Petal Palette

EX04 Warm Harmony

Melts softly into your expression and dyes your skin with gentle color.

A highlight & cheek palette where light and color overlap.

to/one Layered Petal Palette

2 Limited Edition Shades ¥4,400 (tax included)

A highlight & cheek palette filled with gentle colors that bring a soft flush to the complexion. EX03 consists of delicate pale color highlights & cheeks, and EX04 is a 4-color cheek palette that creates beautiful depth through layering. Squalane, with its high moisturizing effect, is used as the main oil, and the smooth texture and highly adhering powder unique to the wet manufacturing process ensure a long-lasting finish. The petal-shaped packaging, symbolic of to/one, is also lovely.

EX03 Layered Petal: A highlight & cheek that imparts delicate transparency with ephemeral color tones.

EX04 Warm Harmony: A cheek palette that adds happiness with soft 4 colors with pink nuances.

to/one Petal Glow Rouge

EX03 Sunday Blanket

A thin film like a petal allows vibrant color to bloom on your lips.

A liquid rouge that enhances lip impression with dense shine and color payoff.

to/one Petal Glow Rouge

4 Limited Edition Shades ¥2,750 (tax included)

As a successor to the best-cosmetics award-winning*2 "Petal Blooming Gloss," a new limited edition liquid rouge is here. It offers more vibrant color payoff than a gloss, enhancing lip color and definition, and creating a dramatic presence on the lips with a single stroke. While providing moisture with high moisturizing ingredients such as ceramide NP and shea butter*3, a taut, glossy film fits as if it has become one with the lips. Clear color payoff and comfortable freshness last.

*2 Period from January 1, 2025, to December 31, 2025 (Plump Gloss Category, Lip Color Category, Makeup Category) *3 Shea butter.

EX01 Apricot Coral: An apricot beige that brings a gentle warmth to the lips with a subtle redness that feels cozy and lovely.

EX02 Slow Emotions: A cinnamon beige that creates an effortless aura, elegantly defining the lips with subdued saturation.

EX03 Sunday Blanket: A rosy pink that brings soft radiance with clear color payoff containing a hint of blue.

EX04 Mild Plum: A mauve plum that adds sophisticated chic with a lustrous depth and subdued tone.

Sales Information

<Nationwide Release>

Monday, August 3, 2026 *Web 10:00 AM~

Web: to/one | MASH GO GREEN STORE | ZOZO COSME | USAGI ONLINE | Rakuten Fashion

to/one Rakuten Ichiba | MASH STORE | @cosme SHOPPING

Stores: Cosme Kitchen | Biople | @cosme TOKYO | Fruit GATHERING Granduo Tachikawa Store

About to/one

to/one is a natural & organic total beauty brand that enhances not only visible beauty but also the beauty of bare skin and the spirit. It generously uses prickly pear oil*1, which thrives in the Moroccan desert and retains moisture, and essences from beautifully blooming flowers.

(*1 Opuntia ficus-indica seed oil. Double certified by organic certifications "USDA" and "ECOCERT".)

Official WEB STORE: https://toonecosmetics.com/

Official Instagram: https://www.instagram.com/toonecosmetics/

Official LINE: https://liff.line.me/1645278921-kWRPP32q/?accountId=toone