[MUCHA] Introducing 'BLEU DESCHAMPS 1897', a new fragrance wearing the cleanliness of freshly washed linen and the warmth of the sun
Mash Style Lab's officially recognized brand 'MUCHA' introduces a new fragrance, 'BLEU DESCHAMPS 1897', inspired by Mucha's artwork, available starting April 17, 2026.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 19:55 (147h 19m after Collected)
Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo), which develops 'MUCHA', the world's first officially recognized brand by the artist Mucha Foundation, will release a new fragrance 'BLEU DESCHAMPS 1897'. Pre-sales will begin at the Lumine Yurakucho store on Friday, April 17, 2026, reservations will start on the official online store and in-store on Friday, April 24, and it will be released at all MUCHA stores on Friday, May 1.
Collection Overview
A fragrance that expresses the scenes depicted in Mucha's works as scents.
'BLEU DESCHAMPS 1897' is a fragrance inspired by the gesture of a woman spreading freshly washed cloth and the gentle moments enveloped in soft sunlight.
It brings a light and gentle lingering scent, layering a faint warmth over the impression of clean white linen.
About the artwork 'BLEU DESCHAMPS' (1897)
This work is a poster created as an advertisement for laundry detergent, depicting a woman with Mucha's characteristic flowing hair and loose drapes spreading freshly washed cloth.
The screen, composed of calm blue and white, gives a sense of clean and calm air, and the circle of holy flowers, thistles, arranged in the background symbolizes the connection with nature.
It is a work that expresses Mucha's typical worldview, elegantly sublimating a scene from everyday life.
The Scent of BLEU DESCHAMPS 1897
Pure white linen unleashes your own innocence
Crisp white linen swaying in the sun. Its clean image carries a dignity that makes you stand tall.
The first melody that blows through is a modern white accord that sets it apart from simple soap scents. The innocent competition of bergamot, blackcurrant, and pear celebrates the beginning of a new day.
It gradually shifts to the facets of white florals played by freesia, rose, and jasmine... pure white flowers. The fragrance tone, boldly unified in 'white', brings a pure innocence that clears everything about the wearer.
The dry down features musk swaying softly, gently wrapping your bare skin and mind like linen that retains the warmth of the sun.
Note: Floral Musky
BLEU DESCHAMPS 1897 Fragrance Item Lineup
Eau de Toilette Bleu Deschamps 1897
price: 40mL ¥14,960 / 13mL ¥6,930 / 8mL ¥3,960
The refreshing feeling of pure white linen swaying in the wind and being released into the sky.
The white accord woven by bergamot and pear spreads lightly, and soon the white florals of freesia, jasmine, and rose rise gently.
In the end, musk, reminiscent of the warmth of the sun, melts into the skin, leaving a pure and gentle lingering scent.
A floral musky scent that softly wraps the happy feeling of being freshly washed.
Top: White Accord
Middle: White Freesia, White Jasmine, White Rose
Last: Musk
Fragrance Hand Soap N Bleu Deschamps / Rich Hand Cream N Bleu Deschamps
'Fragrance Hand Soap N Bleu Deschamps' (250mL)
price: ¥3,740
A hand soap that refreshes your mood every time you wash, with a thick texture conscious of a luxurious feel, colored with natural pigments. It has a mild feel with amino acid-based cleansing ingredients and lathers gently. As soon as you lather it, the same scent as the Eau de Toilette spreads. It rinses off quickly and easily, yet leaves a moist finish, with a pleasant scent drifting moderately on your hands. Like the room & fabric mist, the label features a collage of the hand art of 'Princess Ilsee of Tripoli' from the cover of 'Documents Décoratifs'. It is a design that embodies Mucha's philosophy that 'excellent art should be in everyday life'.
'Rich Hand Cream N Bleu Deschamps' (40g)
price: ¥3,190
A beautiful hand cream designed like a paint tube that colors your hands with a scent linked to art. Formulated with 3 types of ceramides, hyaluronic acid, vitamin C derivatives (3-O-ethyl ascorbic acid), plus ingredients inspired by the scent and art.
Collection Overview
A fragrance that expresses the scenes depicted in Mucha's works as scents.
'BLEU DESCHAMPS 1897' is a fragrance inspired by the gesture of a woman spreading freshly washed cloth and the gentle moments enveloped in soft sunlight.
It brings a light and gentle lingering scent, layering a faint warmth over the impression of clean white linen.
About the artwork 'BLEU DESCHAMPS' (1897)
This work is a poster created as an advertisement for laundry detergent, depicting a woman with Mucha's characteristic flowing hair and loose drapes spreading freshly washed cloth.
The screen, composed of calm blue and white, gives a sense of clean and calm air, and the circle of holy flowers, thistles, arranged in the background symbolizes the connection with nature.
It is a work that expresses Mucha's typical worldview, elegantly sublimating a scene from everyday life.
The Scent of BLEU DESCHAMPS 1897
Pure white linen unleashes your own innocence
Crisp white linen swaying in the sun. Its clean image carries a dignity that makes you stand tall.
The first melody that blows through is a modern white accord that sets it apart from simple soap scents. The innocent competition of bergamot, blackcurrant, and pear celebrates the beginning of a new day.
It gradually shifts to the facets of white florals played by freesia, rose, and jasmine... pure white flowers. The fragrance tone, boldly unified in 'white', brings a pure innocence that clears everything about the wearer.
The dry down features musk swaying softly, gently wrapping your bare skin and mind like linen that retains the warmth of the sun.
Note: Floral Musky
BLEU DESCHAMPS 1897 Fragrance Item Lineup
Eau de Toilette Bleu Deschamps 1897
price: 40mL ¥14,960 / 13mL ¥6,930 / 8mL ¥3,960
The refreshing feeling of pure white linen swaying in the wind and being released into the sky.
The white accord woven by bergamot and pear spreads lightly, and soon the white florals of freesia, jasmine, and rose rise gently.
In the end, musk, reminiscent of the warmth of the sun, melts into the skin, leaving a pure and gentle lingering scent.
A floral musky scent that softly wraps the happy feeling of being freshly washed.
Top: White Accord
Middle: White Freesia, White Jasmine, White Rose
Last: Musk
Fragrance Hand Soap N Bleu Deschamps / Rich Hand Cream N Bleu Deschamps
'Fragrance Hand Soap N Bleu Deschamps' (250mL)
price: ¥3,740
A hand soap that refreshes your mood every time you wash, with a thick texture conscious of a luxurious feel, colored with natural pigments. It has a mild feel with amino acid-based cleansing ingredients and lathers gently. As soon as you lather it, the same scent as the Eau de Toilette spreads. It rinses off quickly and easily, yet leaves a moist finish, with a pleasant scent drifting moderately on your hands. Like the room & fabric mist, the label features a collage of the hand art of 'Princess Ilsee of Tripoli' from the cover of 'Documents Décoratifs'. It is a design that embodies Mucha's philosophy that 'excellent art should be in everyday life'.
'Rich Hand Cream N Bleu Deschamps' (40g)
price: ¥3,190
A beautiful hand cream designed like a paint tube that colors your hands with a scent linked to art. Formulated with 3 types of ceramides, hyaluronic acid, vitamin C derivatives (3-O-ethyl ascorbic acid), plus ingredients inspired by the scent and art.