Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director: Hiroyuki Kondo)'s women's brand 'Mila Owen' will launch the PUMA 'H-STREET' exclusive model sneakers from April 13, 2026 (Monday) at the POP UP event 'WELLNESS STYLE LAB' held at Lumine Shinjuku 2 2F/GALLERY 2. Prior to the event, a visual page will be released on April 1, 2026 (Wednesday) at 12:00 (noon) on the official online store, Mash Group's official app 'MASH STORE', and the EC department store USAGI ONLINE, with web pre-orders starting from April 3 (Friday) 12:00 (noon).
Mila Owen, which transmits 'NEXT BASIC' from TOKYO to the world, develops next-generation basic items that do not entirely rely on trends or collections.
Inspired by the running spike PUMA Harambee, which appeared in the late 1990s, PUMA 'H-STREET' was introduced as a lifestyle model in 2003.
It features a speedy and sharp silhouette, sublimating the original sporty elements into a modern style.
This time, Mila Owen has created an exclusive colorway combining lime yellow and sage on suede material.
Two types of shoelaces are included: a brown color block oval配色 and a lime yellow monochromatic type, allowing for interchangeability to match styling.
Despite its catchy colors, it is a fresh pair that can be easily incorporated as a focal point in coordination.
・About the 'H-STREET' exclusive sneakers
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: PUMA