Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director: Hiroyuki Kondo)'s women's brand 'Mila Owen' will launch the PUMA 'H-STREET' exclusive model sneakers from April 13, 2026 (Monday) at the POP UP event 'WELLNESS STYLE LAB' held at Lumine Shinjuku 2 2F/GALLERY 2. Prior to the event, a visual page will be released on April 1, 2026 (Wednesday) at 12:00 (noon) on the official online store, Mash Group's official app 'MASH STORE', and the EC department store USAGI ONLINE, with web pre-orders starting from April 3 (Friday) 12:00 (noon).

Mila Owen, which transmits 'NEXT BASIC' from TOKYO to the world, develops next-generation basic items that do not entirely rely on trends or collections.

Inspired by the running spike PUMA Harambee, which appeared in the late 1990s, PUMA 'H-STREET' was introduced as a lifestyle model in 2003.

It features a speedy and sharp silhouette, sublimating the original sporty elements into a modern style.

This time, Mila Owen has created an exclusive colorway combining lime yellow and sage on suede material.

Two types of shoelaces are included: a brown color block oval配色 and a lime yellow monochromatic type, allowing for interchangeability to match styling.

Despite its catchy colors, it is a fresh pair that can be easily incorporated as a focal point in coordination.

・About the 'H-STREET' exclusive sneakers

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: PUMA