[MUCHA] Brand's First Body Soap: "Fragrance Body Soap" Featuring 4 Popular Scents Now Available

MASH Style Lab Co., Ltd. (Head Office: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo) is pleased to announce the launch of "Fragrance Body Soap," featuring four scents: "Akatsuki no Myojo" (Morning Star), "Gismonda," "White Rum," and "Cherry Chocolate." This marks the brand's first-ever body soap from "MUCHA (Mucha)," the world's first officially licensed brand by artist Alphonse Mucha and the Mucha Foundation. The product will be available from July 1, 2026 (Wed.) at all MUCHA stores and the official online store.

About Fragrance Body Soap

The brand's first fragrance body soap is now available in four scents that represent MUCHA.

This item gently cleanses the skin while allowing you to enjoy the fragrance, supporting your daily body care routine. With an amino acid-based cleansing formula and a weakly acidic pH, it leads to smooth skin while protecting moisture.

Create a comfortable body care time with a rich aroma that fills your bathroom. By combining it with the eau de toilette or body scrub of the same scent, you can further enhance the world of fragrance.

Product Features

Fragrance-Enjoying Body Care

A fragrance body soap that allows you to enjoy the same scent as the eau de toilette in a body care item. You will be enveloped in a rich fragrance from cleansing to rinsing.

Gently Cleanses While Protecting Moisture

Adopts a weakly acidic formula blended with amino acid-based cleansing ingredients*. It cleanses thoroughly while being gentle on the skin.

*Sodium Cocoyl Methyl Taurine, Sodium Lauroyl Methyl Alanine, TEA Cocoyl Glutamate

Five Free Formula

Free from parabens, artificial colors, UV absorbers, silicones, and mineral oil.

Lineup

Akatsuki no Myojo (Morning Star)

Gismonda

White Rum

Cherry Chocolate

Akatsuki no Myojo (Morning Star)

A floral scent with fresh flowers blooming like the first star illuminating the morning sky.

It fills your heart with clarity and brightness, with a transparent radiance and a gentle lingering scent.

<Beauty Ingredients per Scent>

Leontopodium Alpinum (Edelweiss) Flower/Leaf Extract, Calendula Officinalis Flower Extract, Sodium Ascorbyl Palmitate Phosphate 3Na, Cinnamomum Camphora (Camphor) Leaf Oil

Gismonda

A sophisticated floral woody scent inspired by Mucha's representative work, "Gismonda."

Elegant flowers and deep woody notes blend to create a refined presence.

<Beauty Ingredients per Scent>

Sasa Veitchii Extract, Camellia Sinensis (Tea) Leaf Extract, Punica Granatum (Pomegranate) Fruit Extract, Zingiber Officinale (Ginger) Root Extract

White Rum

A refreshing citrus amber scent inspired by clear, colorless white rum.

The freshness of citrus and the depth of amber blend to leave a light yet memorable lingering scent.

<Beauty Ingredients per Scent>

Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Rosa Canina Fruit Extract, Pyrus Malus (Apple) Fruit Water, Niacinamide

Cherry Chocolate

A gourmand note weaving together sweet and sour cherries and slightly bitter chocolate.

A popular scent that combines the happiness of dessert with a touch of glamour.

<Beauty Ingredients per Scent>

Theobroma Cacao (Cocoa) Seed Extract, Rosa Canina Fruit Extract, Rosa Canina Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract

Product Overview <4 Scents>

Mucha Fragrance Body Soap

Price: 4,950 yen (tax included)

Volume: 280mL

Release Date: July 1, 2026 (Wed.)

Scents: Akatsuki no Myojo / Gismonda / White Rum / Cherry Chocolate

Sales Information

Available from July 1 (Wed.) at all MUCHA stores and online store.

MUCHA Shop List

https://alphonsemucha.jp/Page/shoplist.aspx

"Fragrance Body Soap" Product Site

https://alphonsemucha.jp/Page/LP/2026/0701_bodysoap/?plan=MC260701bodysoap

MUCHA Official Online Store

https://alphonsemucha.jp/Page/shopping/

About MUCHA (Mucha)

- Wear the resurrected scene. -

Suddenly, the scent of perfume you catch as someone passes by brings back a former lover.

The smell of osmanthus drifting on the way home evokes childhood scenes.

Memory and scenes are evoked by specific scents and designs like this, in what is known as "Proustian phenomenon," where memories associated with senses are etched more richly in our hearts.

The brand "MUCHA" uses scents and art pieces inspired by the works of Alphonse Mucha, a leading artist of the Art Nouveau style, to make unforgettable memories and cherished moments even more impressive.

About Alphonse Mucha (1860-1939)

Born in the South Moravian region of the Czech Republic in 1860, he was an artist who reached the pinnacle of Art Nouveau. He moved to Paris and became famous overnight in 1894 with the poster "Gismonda" for Sarah Bernhardt. He subsequently created posters for theater, art exhibitions, and product advertisements, as well as decorative panels and lithographs. His unique style transcended the field of graphic art, earning high artistic praise in jewelry, furniture, and sculpture. In his later years, he devoted himself to the "Slav Epic" series for his homeland. His works continue to be loved by many people in Europe, including France, the United States where he spent some time, and Japan.

Request Regarding Publication of This Release

When reprinting images used in this press release, please include the following credit.

Produced by MASH Style Lab under license Mucha Ltd.

©Mucha Trust 2026

Brand Official Media

Brand Site

https://alphonsemucha.jp/

Official Instagram

https://www.instagram.com/mucha.jp_official/

Official X (formerly Twitter)

https://x.com/_AlphonseMucha

Official LINE Account

https://liff.line.me/1645278921-kWRPP32q/?accountId=769sfrtn