MASH Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), which operates the ladies' brand "SNIDEL," will release the "2026 Autumn/Winter Collection" on Friday, July 3rd at 12:00 PM (noon) on its official online store, the EC department store USAGI ONLINE, and the MASH STORE app. Pre-orders will begin online on Tuesday, July 7th at 12:00 PM.

(■ SNIDEL Official Website: https://snidel.com/ ■ USAGI ONLINE: https://usagi-online.com/ ■ MASH STORE App)

TENDER TRAD

'26 AUTUMN COLLECTION

- A Softly Reconstructed Trad -

As the air deepens and the season calls for subtle changes in demeanor.

This season, with the theme TENDER TRAD, we propose a new form of tradition.

Centered around traditional elements such as gold buttons, emblems, tailoring, and shirts, we reconstruct them with contemporary silhouettes and materials.

Delicate textures like lace, sheer fabrics, and dobby dots are layered onto three-dimensional forms, creating contrast while enhancing a soft femininity.

In addition to patterns like checks, argyle, and cable knits, animal motifs are incorporated to add subtle edge and depth to the trad style.

Based on browns and navies, it leads to a modern and soft impression.

We layer the image of a supple and strong woman within the trad style.

LOOK

Knit \17,600

Pants \12,980

Hair accessories ¥6,600

Tights \3,520 Shoes \19,800

Cardigan \8,800

Tops \17,930

Pants \19,800

Necklace \5,280

Necklace \4,950

Shoes \18,480

Dress \29,700

Bag \15,950

Shoes \20,900

Dress \20,900

Shoes \24,970

Bag \13,860

Dress \23,540

Hair accessories \6,930

Gloves \4,950

Bag \16,940

Shoes \18,480

Bag \10,780

Jacket \17,600

Knit \8,250

Pants \12,980

Hair accessories \4,620

Bag \12,980

Socks \2,750

Shoes \19,800

Vest \14,960

Skirt \20,900

Beret \4,950

Shoes \20,900

Cardigan \13,970

Dress \9,900

Hair accessories \6,930

Pierced earrings \3,960

Knit \12,980

Pants \16,940

Cap \5,940

Bag \15,400

Shoes \19,800

Tops \15,950

Pants \12,540

Hat \9,900

Pierced earrings \3,960

Bag \16,940

Shoes \24,970

Dress ¥16,940

Hair accessories ¥6,930

Shoes ¥17,930

Knit hoodie \19,800

Pants \11,880

Coat \25,960

Knit \9,900

Skirt \12,320

Pierced earrings \3,960

Bag \14,960

Shoes \20,900

Jacket \27,940

Bustier \15,400

Pants \16,940

Hair accessories \4,950

Pierced earrings \3,960

Necklace \4,950

Shoes \17,930

Shoes \22,440

Shoes ¥17,930

Shoes ¥17,930

Dress \23,980

Pierced earrings \5,940

Bag \15,950

Shoes \24,970

Jacket \24,970

Pants \16,940

Cap \6,930

Necklace \4,950

Shoes \17,930

Cap \6,930

Bag \15,950

Dress \24,970

Cardigan \9,900

Pierced earrings ¥3,960

Knit \18,920

Pants \16,500

Hat \4,950

Shoes \24,970

Coat ¥24,970

Knit ¥17,930

Pants ¥17,930

(All prices include tax)

About the Release

Online Pre-order Sale: Tuesday, July 7th, 12:00 PM (noon)

・SNIDEL Official Online Store (http://www.snidel.com)

・USAGI ONLINE (https://usagi-online.com/)

・MASH STORE App (https://mslab.page.link/snidel_sns)

MA Point 10% Campaign

Period: Tuesday, July 7th, 12:00 PM (noon) - Thursday, July 9th, 11:59 PM During the above period, customers who pre-order eligible early fall items will receive a uniform 10% MA point bonus, regardless of their membership rank.

Rio Inagaki Profile

Producer of the apparel brand "RIELLE RICHE," she is active in various fields as a YouTuber and model.

On YouTube, she shares vlogs and beauty tips, gaining popularity among women of the same generation for her beauty and unpretentious, free-spirited personality.

OOO Entertainment (https://three-o.tokyo/)

About SNIDEL

Debuted on April 9, 2005.

With the concept of "Street x Formal," it proposes unique styling by combining street culture and elegance. Attention to detail and pursuit of how to showcase a woman's beautiful silhouette.

A global brand for all women who love clothing.

Currently, there are 38 stores in Japan, 45 stores in China, 5 stores in Hong Kong, 3 stores in Taiwan, 1 store in New York, 1 store in Thailand, and 1 store in the Philippines, for a total of 94 stores (as of April 15th).

SNIDEL Official Online Store: https://snidel.com/

Instagram: https://www.instagram.com/snidel_official/

FACT BOX

  • Source: PR TIMES
  • Category: 新商品
  • Organizations: SNIDEL / USAGI ONLINE / MASH STORE