FURFUR x NEW ERA®: First-Ever Collaboration Featuring 3 Headwear Items! Available Nationwide from May 14th (Thursday)

Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director and President: Hiroyuki Kondo)'s women's brand "FURFUR" will release three collaboration items with headwear & apparel brand "NEW ERA®" for the first time. The items will be available from Thursday, May 14, 2026, on the official online store, the EC department store "USAGI ONLINE," and nationwide directly managed stores. Ahead of the launch, collection visuals featuring model Sakura Saiga wearing the items will be released from 12:00 PM (noon) on Friday, May 8, on the aforementioned online stores. First-ever collaboration with global headwear brand "NEW ERA®"! The collection includes a pink "9TWENTY™" cap with FURFUR's signature flower embroidery and logo, a wide T-shirt boldly featuring the logo, and a playful cap pouch designed like a miniature cap charm, totaling three items. Enjoy feminine casual wear that brings excitement to your daily outfits. Item Lineup Product Name: [FURFUR｜NEW ERA®] 9TWENTY™ Price: ¥7,920 Color: PNK Size: F An exclusive cap based on NEW ERA®'s classic "9TWENTY™" model. With a soft crown and a moderately curved visor, it blends naturally with sporty yet feminine outfits. The flower embroidery is an original pattern symbolizing the Spring/Summer collection. By layering delicate flower embroidery on a military-work-style cap, it expresses the "fusion of femininity and utility." Product Name: [FURFUR｜NEW ERA®] Collaboration Logo T-shirt Price: ¥9,350 Color: CGRY Size: F A logo T-shirt embodying the worldviews of NEW ERA® and FURFUR. This piece features a cropped length and wide silhouette, creating a trendy balance. The edgy font in pink adds a feminine touch, expressing a street casual worldview with a hint of sweetness. This item allows for greater enjoyment of "feminine x sporty" styling with caps and accessories. *The "[FURFUR｜NEW ERA®] Collaboration Logo T-shirt" is scheduled to arrive in stores on Saturday, May 16, due to production reasons. Please be aware in advance. Product Name: [FURFUR｜NEW ERA®] Cap Pouch Price: ¥6,380 Color: PNK Size: F An exclusive item based on NEW ERA®'s "CAP POUCH S," with FURFUR's feminine essence added. Adorned with the same original flower pattern as the "9TWENTY™," this practical cap pouch adds a touch of glamour. It expresses the "fusion of femininity and utility" in an easy-to-use form for daily life, such as a small accessory. It's an item to be incorporated as an accessory, not just styled with a cap set. Release Schedule [Product Lineup & Visual Release] May 8, 2026 (Friday) 12:00 PM (noon) ・FURFUR Official Online Store ・USAGI ONLINE ■Online Release Date May 14, 2026 (Thursday) 12:00 PM (noon) ・FURFUR Official Online Store ・MASH STORE App <‎‎‎‎https://apps.apple.com/jp/app/mash-store/id1623326415> ・USAGI ONLINE ・ZOZOTOWN ・Rakuten ■In-store Release Date May 14, 2026 (Thursday) ・FURFUR Directly Managed Stores Nationwide *The "[FURFUR｜NEW ERA®] Collaboration Logo T-shirt" is scheduled to arrive in stores on Saturday, May 16, due to production reasons. Please be aware in advance. About "NEW ERA®" New Era® was established in the U.S. in 1920.