Why Did 36,000 Units Sell Out? An 'Incredible Sun Umbrella' Weighing Just 126g Is Now Up to 70% Off
BELLEMOND's all-weather foldable sun umbrella 'Hare Shizuku' has surpassed 36,000 cumulative sales. … · 2026-07-15
ファンスタンダード | Fun Standard株式会社 News Releases
[Amazon New Life Sale Final] Car Accessories such as 3D Mats and Custom Parts from Car Goods Brand CRAFT WORKS at Special Prices! Featuring Popular Models like Jimny, N-BOX, and Alphard.
Car accessory brand CRAFT WORKS will participate in the 'Amazon New Life Sale Final' from April 3 to… · 2026-03-30
New Launch: Touch-Control LED Room Lamp for Toyota Hiace 200 Series DX Now Available – Experience Revolutionary 3-Color, 5-Level Brightness Control at Your Fingertips
CRAFTWORKS, an automotive accessory brand by Fun Standard Co., Ltd., has launched a touch-control LE… · 2026-07-14
"Cooling Poncho That Solves the Whole Family's Heat Problem in One Go" - The "Furifuri Cool Touch Poncho," a Hit with All Ages, Now Available at a Special Price During Amazon Prime Day
Fun Standard Co., Ltd. (a group company of RKB Mainichi Holdings Corporation, headquartered in Onojo… · 2026-07-09
"Amazing Umbrella" Up to 70% Off. The Reason for Selling 28,000 Units in One Season is "Complete with One Item".
The folding parasol "Hare Shizuku" from the brand "BELLEMOND" (developed by Fun Standard Co., Ltd., … · 2026-07-08
For "lost glasses" left on the passenger seat or dashboard. One-touch attachment, car sunglass holder released
Sunglass Double Clip Fun Standard Co., Ltd. (a group company of RKB Mainichi Holdings Corporation, … · 2026-06-30
"Before Spending Tens of Thousands on Bedding," Focus on Often-Overlooked "Bedroom Light." Proposing a Comfortable Sleep Environment with a 100% Light-Blocking Weighted Eye Mask. 25% Off Coupon Distributed to Commemorate Launch
Fun Standard Co., Ltd. (a group company of RKB Mainichi Holdings Corporation, headquartered in Onojo… · 2026-07-02
"Hard to See From the Outside, But Clearly Visible From the Inside" - The Mechanism is Like Magic. PYKES PEAK's 'Magic Tent' Now on Sale
Fun Standard Co., Ltd. (a group company of RKB Mainichi Holdings Corporation, headquartered in Onojo… · 2026-07-03
Relieving the Frustration of Hard-to-Fold Compact Parasols: 'Hare Shizuku,' the 'Amazing Sun Umbrella' That Sold 28,000 Units, on Sale at Rakuten
BELLEMOND, a brand by Fun Standard Co., Ltd., is launching a time-limited sale on its all-weather co… · 2026-07-03
Your Phone Is Protected in a Waterproof Case. But What About Your Wallet and Keys? The Bestselling Pouch Loved by Those Wanting to Escape 'Bag Watching' at Beaches and Pools
The 'Mizuasobi Plus,' a waterproof pouch from BELLEMOND, a brand by Fun Standard Co., Ltd., has clai… · 2026-07-04
[Amazon Prime Day 2026] moophem's Summer Daily Essentials Up to 50% Off: Seamless Bras and Washable Slippers Included
Fukuoka-based lifestyle brand moophem offers summer daily essentials at special Prime Day 2026 price… · 2026-07-05
CRAFT WORKS' Popular Car Accessories, Including the 'Child Seat Heat Shield Cover' to Protect Children from Heat, Featured in the Annual Big Sale, Amazon Prime Day!
Child Seat Heat Shield Cover Amazon Prime Day Fun Standard Co., Ltd. (a group company of RKB Maini… · 2026-07-06
Put an end to the "scorching hell of summer seats." "Air-Conditioned Seat Cooler," which sold out within one month of its launch, now features a new 24V-exclusive model and a power-free cover-only model. Supports seats for trucks, buses, and construction machinery.
Air-Conditioned Seat Cooler Fun Standard Co., Ltd. (a company within the RKB Mainichi Holdings Corp… · 2026-07-07
"Wet umbrella straight into your bag?" Commuting by train is also comfortable, the "unexpected reason" why a folding parasol that sold 300 units in one day became #1 on Rakuten
Fun Standard's "BELLEMOND" brand folding parasol "Haleshizuku" gained popularity for its design focu… · 2026-04-03
Is Cherry Blossom Viewing Becoming a "Picnic"? Outdoor Brand Proposes Spring Leisure Styles and Amazon New Life Sale
Fun Standard's brand "PYKES PEAK" redefines cherry blossom viewing as a "stay-and-spend" leisure act… · 2026-03-31
Making Disaster Prevention Familiar with a 'Comforting Design'. Compact Emergency Toilets Surpass 180,000 Total Sales
Fun Standard Inc.'s disaster prevention brand 'PYKES PEAK' has exceeded 180,000 cumulative sales of … · 2026-03-29
Neaten Your Space Just by Placing It. Introducing an Urban Cactus Arrangement Where "Green Breathes Quietly" in an Inorganic Pot.
Fun Standard Inc.'s brand 'BELLEMOND' has released 'Rect', an urban interior green featuring a linea… · 2026-04-03
Idling Stop Canceller for Delica D:5 now on sale. Just connect to genuine wiring! Eliminates the need for manual switch operations. Air conditioning/heating doesn't stop, and starts are smooth. Easy installation with instructional video, ready to install upon arrival.
Fun Standard Co., Ltd.'s automotive accessories brand CRAFTWORKS launched an idling stop canceller e… · 2026-03-31
[New Release] 'Roll-type Mesh Sunshade' Exclusive to Hiace 200 Series. A 2-Way Sunshade that Eliminates the Hassle of Unfolding/Folding, Blocks Stares and Sun, and Protects In-Car Privacy
CRAFTWORKS, a car accessory brand by Fun Standard Inc., launched a roll-up mesh sunshade exclusively… · 2026-03-31
Is Cherry Blossom Viewing Becoming a "Picnic"? Outdoor Brand Proposes Spring Leisure Styles and Amazon New Life Sale
Fun Standard's brand "PYKES PEAK" redefines cherry blossom viewing as a "stay-and-spend" leisure act… · 2026-03-31
Making Disaster Prevention Familiar with a 'Comforting Design'. Compact Emergency Toilets Surpass 180,000 Total Sales
Fun Standard Inc.'s disaster prevention brand 'PYKES PEAK' has exceeded 180,000 cumulative sales of … · 2026-03-29
[New Release - Exclusive for Noah/Voxy 80 Series] Still Adjusting with Covers On? Introducing a Dimmable LED Room Lamp with Easy Touch Control. Freely Adjust 3 Color Tones and 5 Brightness Levels with a Single Touch for a Comfortable In-Car Experience.
Fun Standard has launched a touch-controlled dimmable LED room lamp exclusively for the Noah/Voxy 80… · 2026-03-30
[Amazon New Life Sale Final] Car Accessories such as 3D Mats and Custom Parts from Car Goods Brand CRAFT WORKS at Special Prices! Featuring Popular Models like Jimny, N-BOX, and Alphard.
Car accessory brand CRAFT WORKS will participate in the 'Amazon New Life Sale Final' from April 3 to… · 2026-03-30
New Release: Idling Stop Canceller for Subaru Forester/Impreza
Fun Standard Co., Ltd. has released an 'Idling Stop Canceller' for Subaru Forester and Impreza model… · 2026-03-27
[New Release] Hiace/Regiusace 200 Series S-GL/GL Exclusive: Dimmable LED Room Lamp with Easy Touch Switching Now Available. Freely Adjust Between 3 Colors and 5 Brightness Levels with a Single Touch to Create a Comfortable Interior Space
Fun Standard Co., Ltd.'s car accessory brand CRAFTWORKS has released a new dimmable touch-controlled… · 2026-03-27
250,000 Sold! Why Does the Switch 2 Film Keep Selling? A "Seamless" Feel. 25% OFF Now!
BELLEMOND's "Monster Film" protective glass film for Switch 2 has surpassed 250,000 cumulative sales… · 2026-04-03
[New Release] 'Roll-type Mesh Sunshade' Exclusive to Hiace 200 Series. A 2-Way Sunshade that Eliminates the Hassle of Unfolding/Folding, Blocks Stares and Sun, and Protects In-Car Privacy
CRAFTWORKS, a car accessory brand by Fun Standard Inc., launched a roll-up mesh sunshade exclusively… · 2026-03-31
Tackling the 'Blow to Cool' Dilemma: Bellemond's Compact Handheld Fan, Designed to Delight Heisei-Era Girls, Shines During Family Outings
Bellemond, a brand by Fun Standard Co., Ltd., is offering its top-ranked 'Mirahana Fan' in a 24-hour… · 2026-06-20
“Wet Towels and Sweaty Clothes? I Don’t Want to Toss Them In Directly…” Lightweight Waterproof Stuff Sacks Launched – Just 101g for a 4-Piece Set
BELLEMOND, a lifestyle brand by Fun Standard Co., Ltd., has launched a new lightweight and portable … · 2026-06-20
Sales of Washable Herringbone Slippers Surpass 20,000 Pairs: Machine-Washable, Quiet, Non-Slip Design in 6 Interior-Friendly Colors
moophem, a brand by Fun Standard Inc., has surpassed 20,000 units sold for its washable herringbone … · 2026-06-18
Finally Released: New Model of Popular LED Console Box for Hiace 200 Series. Bolt-Fixed Installation, No Shifter Interference Even with Bottled Drinks, Improved Fit. Installation Completed in 3 Minutes.
CRAFTWORKS has launched a new model of its popular LED console box designed specifically for the Toy… · 2026-06-17
"This makes it look Nordic." The stylish incongruity in daily life created by a "cactus in a mug"
Fun Standard's BELLEMOND brand has launched 'Latte Mug', a Nordic-style cactus arrangement in a mug.… · 2026-04-03
Fun Standard Co., Ltd. Hires New Graduates for the First Time in its 10-Year History; 4 Employees Join and Initiation Ceremony Held
Fun Standard Co., Ltd., based in Fukuoka, welcomed 4 new graduates for the first time in its 10-year… · 2026-04-03
Don't Let Your Guard Down Even in Spring: Heat Relief for Dogs and Cats. The 'Chin Rest Cooling Mat', With Over 4,000 Units Sold, is 10% OFF During the Rakuten Shopping Marathon
Fun Standard Co., Ltd.'s pet brand 'PetFun' is offering its popular 'Chin Rest Cooling Mat' at a 10%… · 2026-04-03
Just placing it tidies up the space. A stylish cactus arrangement where "green quietly breathes" in an inorganic pot is newly released.
BELLEMOND introduces 'RECT,' a sophisticated interior green from their 'RYOHAKU' plant series. Featu… · 2026-04-03
Place a "Small Japanese Garden" in Your Room. Decorate with Tranquility with "Wa-Modern" Cacti - Achieve an Authentic Japanese Ambiance Directly from the Farm
BELLEMOND, a brand by Fun Standard Co., Ltd., has launched a "Wa-Modern" themed cactus arrangement f… · 2026-04-03
'Works perfectly this way too!' Dual-Tip Stylus Achieves #1 Amazon Best Seller. Regaining Attention Ahead of 'Tomodachi Collection' Release
Fun Standard's BELLEMOND stylus pen 'Iroiro Kakeru-kun' achieved #1 in Amazon's mobile stylus catego… · 2026-04-10
'Wait, it's not foundation?' The identity of the 'Aurora Compact' that made people do a double-take the moment it was taken out of the bag. Handy fan with actress mirror newly released | 1,000 yen OFF
BELLEMOND launched 'MiraHanaFAN', a cosmetics-like handy fan with an actress mirror. A 1,000 yen OFF… · 2026-04-10
"First time setup is this easy" Evaluated by parents, one-touch tarp tent active in sports and gardens ranks #1 on mybest
Fun Standard's "PYKES PEAK" one-touch tarp tent won 1st place in mybest's comparative ranking, highl… · 2026-04-10
[New Release] Idling Stop Canceller Exclusively for Serena/X-Trail. Just replace the genuine switch! No need for repeated switch operations. Air conditioning doesn't stop, and starting is smooth. Installation video allows immediate installation upon arrival.
Fun Standard Co., Ltd. has released an idling stop canceller exclusively for Nissan Serena and X-Tra… · 2026-04-03
250,000 Sold! Why Does the Switch 2 Film Keep Selling? A "Seamless" Feel. 25% OFF Now!
BELLEMOND's "Monster Film" protective glass film for Switch 2 has surpassed 250,000 cumulative sales… · 2026-04-03
The 'Touch Pen' that went viral with 2.5 million views for 'Best for Tomokore'. What is the true identity of the 'metal nib' that surpassed 20,000 units sold with Switch compatibility?
Fun Standard Co., Ltd. (a RKB Mainichi Broadcasting Systems Group company, headquartered in Onojo Ci… · 2026-04-03
CRAFTWORKS Launches Multi-Functional LED Console Box for the Mitsubishi eK Space. Transform Your Interior with 'Just Place It' Simplicity. Vehicle-Specific Design Offers OEM-Like Fit, Integrating Storage, Charging, Lighting, and Armrest in One Unit.
CRAFTWORKS, an automotive accessory brand by Fun Standard Co., Ltd., has launched a dedicated LED co… · 2026-06-15
PetFun Rakuten Store Offers Up to 50% Off Rain Season Pet Items During Rakuten Shopping Marathon
PetFun, a pet supplies brand by Fun Standard Co., Ltd., is holding a sale on its Rakuten Ichiba stor… · 2026-04-14
New Release: Dimmable LED Room Lamp for HiAce/RegiusAce 200 Series S-GL/GL with Easy Touch Control. Freely Adjust Among 3 Colors and 5 Brightness Levels with a Single Touch to Create a Comfortable Interior Space.
CRAFTWORKS has launched a new touch-controlled, dimmable LED room lamp specifically for the Toyota H… · 2026-03-29
[New Release] Idling Stop Canceler for Forester/Impreza. Just connect to the factory wiring! Eliminates the need for switch operation every time. Keeps climate control on and ensures smooth starts. Ready for immediate installation with an easy-to-follow video guide.
CRAFTWORKS has launched a dedicated Idling Stop Canceler for Forester/Impreza models, available from… · 2026-03-29
[New Release] Dimmable LED Room Lamp for HiAce/Regius Ace 200 Series S-GL/GL Exclusive, Easily Switchable with Touch Operation. Freely adjust 3 color tones and 5 brightness levels with one touch, creating a comfortable interior space.
CRAFTWORKS, an automotive accessory brand by Fun Standard Co., Ltd., has launched a new touch-operat… · 2026-03-29
New Release: Dimmable LED Room Lamp for Hiace/RegiusAce 200 Series S-GL/GL Models, Easily Switchable with Touch Operation. Freely adjust 3 color tones and 5 levels of brightness with one touch, creating a comfortable in-car space.
<div class="pr-img"><figure class="pr-img__item--large"><img src="https://prcdn.freetls.fastly.net/r… · 2026-03-29
New Release: Idling Stop Canceller for Forester/Impreza. Just connect to the factory wiring! Eliminates the need for switch operation every time. Heating and cooling won't stop, and starts are smooth. With an easy installation video, you can install it as soon as it arrives.
Fun Standard Co., Ltd. has launched the CRAFTWORKS Idling Stop Canceller for Subaru Forester and Imp… · 2026-03-29
Outdoor Brand PYKES PEAK Joins Amazon New Life SALE Final. Offering Popular Items Across All "Work, Play, Live" Categories at Special Prices to Elevate the Full Start of the New Fiscal Year
PYKES PEAK offers popular products at special prices during the Amazon New Life SALE Final. · 2026-03-29
[New Summer Proposal] A new form of in-car cooling that changes the feeling of "seats being too hot to sit on." Launching the "Air-Conditioned Seat Cooler" that lets air flow from your back to your hips.
Fun Standard will launch the "Air-Conditioned Seat Cooler" in March 2026 to reduce stuffiness during… · 2026-03-28
[New Summer Proposal] A new form of in-car cooling that changes the feeling of "the seat is too hot to sit on." Launching the "Air-Conditioned Seat Cooler" that allows airflow from your back to your hips.
Fun Standard will launch the "Air-Conditioned Seat Cooler" in March 2026 to reduce stuffiness during… · 2026-03-28
[New Release] Idling Stop Canceler for Dayz/Roox. Simply replace the original switch! No more manual operation required. Keeps air conditioning running and ensures smooth starts. Includes an easy-to-follow installation video for immediate setup upon arrival!
Fun Standard launches a new Idling Stop Canceler exclusively for the Nissan Dayz/Roox. · 2026-03-28
[Protecting Babies, New Summer Product] Launching the "Child Seat Heat Shield Cover" for hot car seats. Developed by automotive accessory experts, it features a 3-second installation and high heat-shielding performance to support smooth boarding in midsummer.
Fun Standard launches a child seat heat shield cover. Features 3-second installation and high heat-s… · 2026-03-28
[New Release] Idling Stop Canceler for Dayz/Roox. Simply replace the original switch! No more manual operation required. Keeps air conditioning running and ensures smooth acceleration. Includes an easy-to-follow installation video for immediate setup upon arrival!
Fun Standard launches a new Idling Stop Canceler specifically designed for the Nissan Dayz and Roox. · 2026-03-28
[Protecting Babies, New Summer Product] Launching the "Child Seat Heat Shield Cover" for hot car seats. Developed by a car accessory specialist, it features a 3-second installation and high heat-shielding performance to support smooth boarding in midsummer.
Fun Standard launches a child seat heat shield cover. Features 3-second installation and high heat-s… · 2026-03-28
Transform Your Car Interior in '10 Seconds': Multi-functional LED Console Box for Honda N-WGN Launched
Fun Standard Inc. has released a multi-functional LED console box specifically for the Honda N-WGN u… · 2026-05-26
PYKES PEAK Launches 'Perfect Impact Master G.C.Pro': A Golf Training Club That Uses Sound to Validate Swings
Fun Standard Co., Ltd. is promoting its 'Perfect Impact Master G.C.Pro' under the PYKES PEAK brand, … · 2026-06-10
Fun Standard's 'moophem' Innerwear Series Offers 50% OFF Coupon During Rakuten Super SALE
Fun Standard Inc.'s innerwear brand 'moophem' is launching a 50% discount coupon campaign during the… · 2026-06-10
Fun Standard to Offer 3-Hour Flash Sale for 'MiraHana' Cosmetic-Style Handheld Fan with Built-in Mirror
Fun Standard Co., Ltd. will release 100 limited 50% discount coupons for its 'MiraHanaFAN' on Rakute… · 2026-05-21
Dog Trainer Recommended: PetFun Launches 'Chin-Rest Comfortable Sleep Pet Bed' with 10% Discount for Rakuten Shopping Marathon
PetFun, a brand by Fun Standard Co., Ltd., is offering its dog trainer-recommended pet bed at a spec… · 2026-05-22
BELLEMOND's Powerless Cooling Series Tops Rakuten Rankings; 36,000 Units Sold for Summer Disaster Prep
Fun Standard's 'Furifuri Reikan-kun' cooling series dominated Rakuten's rankings. Requiring no elect… · 2026-05-26
Achieving #1 Amazon Best-Seller Status: Why the 'Deadening Sheet' for Professional-Grade Vehicle Soundproofing is Popular
The 'Deadening Sheet' from CRAFTWORKS, an automotive accessory brand by Fun Standard, has reached #1… · 2026-05-22
A New Habit for Scorching School Commutes: BELLEMOND Releases Kids' Cooling Towel Following Success of 36,000-Unit Hit Series
Fun Standard Co., Ltd. has launched 'Furifuri Reikan Kids Towel-kun' under its BELLEMOND brand. Usin… · 2026-05-25
New 'Car Seat Storage Box' Released: Prevents Groceries from Tipping over and Offers Insulation
CRAFTWORKS, a brand by Fun Standard Inc., has released a 'Cooling/Warming Storage Box' designed to m… · 2026-06-11
The 'Touch Pen' that went viral with 2.5 million views for 'Best for Tomokore'. What is the true identity of the 'metal nib' that surpassed 20,000 units sold with Switch compatibility?
BELLEMOND（Fun Standard株式会社）のスタイラスペン「いろいろかける君」は、2026年3月時点で累計販売数20,000本を突破しました。本製品はスマートフォン、タブレット、Ninte… · 2026-04-03
Place a "Small Japanese Garden" in Your Room. Decorate with Tranquility with "Wa-Modern" Cacti - Achieve an Authentic Japanese Ambiance Directly from the Farm
BELLEMOND, a brand by Fun Standard Co., Ltd., has launched a "Wa-Modern" themed cactus arrangement f… · 2026-04-03
250,000 Sold! Why Does the Switch 2 Film Keep Selling? A "Seamless" Feel. 25% OFF Now!
BELLEMOND's "Monster Film" protective glass film for Switch 2 has surpassed 250,000 cumulative sales… · 2026-04-03
[New Release] Idling Stop Canceller Exclusively for Serena/X-Trail. Just replace the genuine switch! No need for repeated switch operations. Air conditioning doesn't stop, and starting is smooth. Installation video allows immediate installation upon arrival.
Fun Standard Co., Ltd. has released an idling stop canceller exclusively for Nissan Serena and X-Tra… · 2026-04-03
CRAFT WORKS Offers Special Pricing on Heat Protection Gear and Custom Car Parts During Amazon Smile Sale
CRAFT WORKS, an automotive brand by Fun Standard Co., Ltd., is participating in the 4th Amazon Smile… · 2026-05-26
PYKES PEAK Launches 'Premium Cordless Electric Air Bed'
Fun Standard launches an air bed with an automatic inflation pump under the 'PYKES PEAK' brand on Ju… · 2026-06-11
CRAFTWORKS Launches Multi-Functional Thermal Insulation Sheet to Improve Automotive Climate Control Efficiency
CRAFTWORKS, an automotive goods brand by Fun Standard Inc., launched a 'Thermal Insulation Sheet' in… · 2026-06-12
Outdoor Brand PYKES PEAK Joins Amazon Smile Sale: Special Golden Week Offers on Camping, Golf, and Home Security Gear
PYKES PEAK announced its participation in the Amazon Smile Sale starting April 30, 2026. The brand w… · 2026-04-24
[Also compatible with the new Hiace 9th generation] Aftermarket 'Assist Grip' for Hiace/Regius Ace 200 series, supporting entry and exit from the left sliding door, now available. Auxiliary bar easy to use for shuttle and care vehicles.
CRAFTWORKS, an automotive accessory brand by Fun Standard Co., Ltd., has released an aftermarket 'As… · 2026-04-30
PYKES PEAK Renews 'Portable Emergency Kit' with Added Thermal Blanket
Fun Standard Co., Ltd. released a new model of its 'Portable Emergency Kit' under the PYKES PEAK 'SO… · 2026-05-25
[Amazon Best Seller #1] Hiace Left Sliding Door Assist Grip, Compatible with New Model 9, Ideal for Care/Shuttle Vehicles
Fun Standard's automotive accessory brand, CRAFTWORKS, announced that its assist grip for the 2nd ro… · 2026-05-26
BELLEMOND's 'Furi-Furi Cooling Poncho' on Special Offer at Amazon Smile Sale
Fun Standard Inc. has launched a promotional campaign for its hit product, the BELLEMOND 'Furi-Furi … · 2026-05-29
BELLEMOND Launches Cute Goldfish and Cat Sandals That Leave Footprints for 1,680 Yen
Fun Standard's brand BELLEMOND released Goldfish and Cat sandals for 1,680 yen. Made of washable EVA… · 2026-06-06
Color version of 'Shorui Mamoru-kun' 0.5mm-thick A4 clear file launched by BELLEMOND.
Fun Standard's brand BELLEMOND released the 'Shorui Mamoru-kun A4 Color Type' clear files in May 202… · 2026-06-06
Addressing the 'Anxiety of Closing': The 28,000-unit-selling 'Hare-Shizuku' Parasol Reaches #1 on Rakuten Daily Ranking
Fun Standard Co., Ltd.'s 'Hare-Shizuku' foldable parasol series, under the BELLEMOND brand, achieved… · 2026-06-05
Rakuten #1 'Ago-nose Ryomin Mat' to be 15% OFF during Rakuten Super SALE
Fun Standard Inc. will conduct a 15% OFF campaign for its popular pet product 'Ago-nose Ryomin Mat' … · 2026-06-05
Fun Standard Launches 'Shorui Mamoru-kun Black Type', an Opaque Thick Document Holder under 'BELLEMOND' Brand
Fun Standard has released 'Shorui Mamoru-kun Black Type (5-pack),' a thick (0.5mm) matte black docum… · 2026-06-05
Fun Standard Launches Seamless Night Bra 'Smooré' on Amazon at 41% Off
Fun Standard Co., Ltd. launched the breathable, wire-free 'Smooré' seamless night bra under the 'moo… · 2026-06-05
[Amazon Best Seller No.1] In-Car Seat Cooler Sold Out in 1 Month Draws Attention for Summer Heat Countermeasures
Fun Standard's car accessory brand CRAFTWORKS ranked No.1 on Amazon with its 'Air-Conditioned Seat C… · 2026-04-09
PYKES PEAK Artificial Grass Wins mybest Monthly Award for 3 Consecutive Months
Fun Standard's outdoor brand PYKES PEAK won the 'mybest' monthly award for three consecutive months … · 2026-06-05
Fun Standard Launches Dedicated Multifunctional LED Console Box for Atrai and Hijet Cargo
Fun Standard Co., Ltd. has begun sales of a dedicated multifunctional LED console box for Atrai and … · 2026-05-26
"Summer makeup touch-ups won't be ruined by sweat" - Cosmetic-type handheld fan with actress mirror & light at 55% OFF & 800 yen OFF in Rakuten 24-hour time sale from June 6
BELLEMOND, a brand of Fun Standard Inc., will run a campaign for its cosmetic-type handheld fan with… · 2026-06-04
Fun Standard Co., Ltd. Announces Changes in Management Structure
Fun Standard Co., Ltd. determined a new management structure at its annual shareholders' meeting and… · 2026-05-20
Viral Stylus Pen 'Iroiro Kakeru-kun' Secures No.1 on Amazon Best Sellers, Restock Announced
Fun Standard Inc. announced that its BELLEMOND dual-tip stylus pen, 'Iroiro Kakeru-kun,' has reached… · 2026-05-22
Solving 'Setup Hassle': PYKES PEAK One-Touch Tarp Tent Hits 20,000 Sold in One Year | Amazon Sale Now On
Fun Standard announced that their PYKES PEAK brand one-touch tarp tent has surpassed 20,000 units so… · 2026-05-20
"Where is Your Beloved Bike During the Rainy Season?" Ventilated, Metal Motorcycle Shelter That Prevents Condensation, Rust, and Mold Wins #1 Best-Selling Product in MyBest
The motorcycle shelter from PYKES PEAK, an outdoor brand by Fun Standard Inc., has ranked first in b… · 2026-06-09
Noah & Voxy's Interior Space Made More Comfortable: "Dashboard Tray" Exclusively Designed for the 90 Series Now on Sale. Equipped with Smartphone Stand and Card Storage, Installation Complete in Just 30 Seconds Without Tools.
Fun Standard Co., Ltd.'s automotive accessory brand CRAFTWORKS has launched a dashboard tray exclusi… · 2026-06-09
“You bought water, but what about the toilet?” SONAERU launches a special page to address the blind spot of typhoon-related water outages, plus a limited 1,000 JPY discount on 15-year shelf-life supplies.
Fun Standard's disaster prevention brand 'SONAERU' has launched a special page for the typhoon seaso… · 2026-06-02
Putting an End to Sleepless Nights Caused by Tight Night Bras. Over 10,000 Units Sold! The 'Zero Constriction' Bust Care Brand Lands on Amazon | 30% OFF Coupon Available
Fun Standard Co., Ltd. has launched the 'Nature' non-wire night bra from its innerwear brand moophem… · 2026-05-18
"Wet umbrella straight into your bag?" Commuting by train is also comfortable, the "unexpected reason" why a folding parasol that sold 300 units in one day became #1 on Rakuten
Fun Standard's "BELLEMOND" brand folding parasol "Haleshizuku" gained popularity for its design focu… · 2026-04-03
More Comfort Inside the Hiace 200 Series: Multi-function Dashboard Tray Launched - Integrates Phone Stand, Holder, Card Storage, Coin Case, and Free Space in One Unit, No Tools Required, 30-Second Installation
CRAFTWORKS, a brand of Fun Standard Inc., has launched a dedicated dashboard tray for the Toyota Hia… · 2026-06-08
More Comfort in Your N-BOX: Sales Launch of Smartphone Holder-Integrated Dashboard Tray Exclusively Designed for JF5/JF6. No Tools Required, Installs in Just 30 Seconds.
CRAFTWORKS, a brand operated by Fun Standard Co., Ltd., has launched the 'Dashboard Tray' with an in… · 2026-06-10
65.3°C without a parasol: Why the 'Hareshizuku' umbrella, which sold 28,000 units in one season with a 34.9°C heat-shielding effect, is the top choice | Rakuten & Amazon Sale
BELLEMOND's 'Hareshizuku' folding umbrella sold 28,000 units in one season. It features a 34.9°C hea… · 2026-05-29
Don't Let Your Guard Down Even in Spring: Heat Relief for Dogs and Cats. The 'Chin Rest Cooling Mat', With Over 4,000 Units Sold, is 10% OFF During the Rakuten Shopping Marathon
Fun Standard Co., Ltd.'s pet brand 'PetFun' is offering its popular 'Chin Rest Cooling Mat' at a 10%… · 2026-04-03
New Color Added to Highly-Rated Pet Cooling Mat: 'Chin-Rest Cooling Mat' for a Comfortable Summer
PetFun, a pet supply brand by Fun Standard Inc., has added a new 'Lemon Yellow' color to its popular… · 2026-06-01