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Relieving the Frustration of Hard-to-Fold Compact Parasols: 'Hare Shizuku,' the 'Amazing Sun Umbrella' That Sold 28,000 Units, on Sale at Rakuten

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 4, 2026 3:00 AM ・ Updated Jul 7, 2026 7:55 AM ・ 13 min read ・ Source: PR TIMES

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Relieving the Frustration of Hard-to-Fold Compact Parasols: 'Hare Shizuku,' the 'Amazing Sun Umbrella' That Sold 28,000 Units, on Sale at Rakuten — Image: PR TIMES

⚡ Key Points

BELLEMOND, a brand by Fun Standard Co., Ltd., is launching a time-limited sale on its all-weather compact sun umbrella 'Hare Shizuku' on Rakuten.
Combining full UV block, 100% UV cut, UPF50+, and waterproofing (over 10,000mm water pressure resistance), it has sold over 28,000 units in a single season, praised for its practicality in both sun and rain.

BELLEMOND, a brand by Fun Standard Co., Ltd., is launching a time-limited sale on its all-weather compact sun umbrella 'Hare Shizuku' on Rakuten. Combining full UV block, 100% UV cut, UPF50+, and waterproofing (over 10,000mm water pressure resistance), it has sold over 28,000 units in a single season, praised for its practicality in both sun and rain.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 4, 2026

BELLEMOND (Bellemond), a brand operated by Fun Standard Co., Ltd. (a subsidiary of RKB Mainichi Holdings Group; headquarters in Ōnojō City, Fukuoka Prefecture; CEO: Ryosuke Oya, Hiroki Sasamori), will offer its all-weather compact sun umbrella series 'Hare Shizuku - Hare Shizuku -' in a limited-time sale on Rakuten Market.

'Hare Shizuku' is a compact folding umbrella designed for both sunny and rainy days, featuring full sunblock, 100% UV cut, UPF50+, and a waterproof rating of over 10,000mm water pressure resistance.

Widely supported as a reliable companion for unpredictable weather during seasonal transitions—such as intense sunlight or sudden downpours—it surpassed 28,000 cumulative units sold in just one season in 2025.

This time-limited sale will offer series products, including the 'Shape Keep' manual-open type, which features creases that are easier to align and reduces the hassle of folding, at special discounted prices.

Available on Rakuten and Amazon

Rakuten Market will host a limited-time flash sale for the 'Hare Shizuku - Hare Shizuku -' all-weather compact umbrella series from July 5 (Sun), 2026, 10:00 AM to July 6 (Mon), 9:59 AM.

Products start from ¥1,860, with discounts of up to 70% off the manufacturer's suggested retail price. Eligible items include manual open, auto open/close, Shape Keep type, and the auto open/close type bundled with the handheld fan 'Suzumi'.

For the latest pricing and coupon conditions, please check the official Rakuten store.

Rakuten Official Store

The product is also available at the Amazon official store. Amazon may run limited-time sales or campaigns irregularly. For the latest sales information, please visit the Amazon official store.

Amazon Official Store

*Prices, sale details, and duration are subject to sudden changes. Please check the official stores on Rakuten and Amazon for the latest information.

Introducing 'Hare Shizuku': The 28,000-Unit-Selling Umbrella for Sunny and Rainy Days

Launched in March 2025, 'Hare Shizuku - Hare Shizuku -' surpassed 28,000 cumulative units sold by October 31, 2025, including pre-orders and mall sales.

'Hare Shizuku - Hare Shizuku -' was created as a versatile all-weather folding umbrella, eliminating the need to carry separate sun and rain umbrellas.

In addition to high-performance sun protection with full sunblock, 100% UV cut, and UPF50+, it features a waterproof rating of over 10,000mm, making it suitable for rainy days. Whether facing intense sunlight or preparing for sudden rain, carrying just one umbrella in your bag makes it easy to adapt to changing weather conditions, contributing to its sales of over 28,000 units in a single 2025 season.

The 'Shape Keep' Manual-Open Type: Easy to Store Even After Use

The 'Shape Keep' Design: Easier to Fold and Reduces Storage Stress

While compact folding umbrellas are convenient to carry, users often find them difficult to fold neatly after use. In outdoor settings, the fabric may spread out after closing, or the folds may not align properly, making storage cumbersome.

The 'Shape Keep' manual-open type in the 'Hare Shizuku' series is designed with post-use ease of handling in mind. Thanks to fabric and processing that help maintain crease alignment, users can simply adjust the umbrella lightly after closing to achieve a storage-ready state.

*This does not guarantee perfect shape retention. Results may vary depending on usage and folding method.

High Sun Umbrella Performance: Full Sunblock, 100% UV Cut, UPF50+

Full sunblock, 100% UV cut, and UPF50+ performance have been verified by a third-party institution.

Ideal for sun protection from June through summer, it excels in a wide range of scenarios including commuting, school, shopping, travel, and leisure.

All-Weather Use: Suitable for Rainy Days Too

'Hare Shizuku - Hare Shizuku -' is a compact folding umbrella designed to 'do it all in one'—featuring all-weather functionality and a water-absorbing umbrella cover for easy use on rainy days, not just sunny ones.

'Hare Shizuku - Hare Shizuku -' is an all-weather umbrella designed for both sunny days and rainy days, equipped with a water-absorbing cover to 'complete everything in one umbrella'.

The 'Hare Shizuku' series emphasizes not only sun protection but also ease of use as a rain umbrella.

Comes with a water-absorbing umbrella cover that allows wet umbrellas to be stored directly. This is convenient in situations where handling a wet folding umbrella is difficult—such as during train or bus commutes, entering commercial facilities, or storing the umbrella in a bag.

*Availability of the water-absorbing umbrella cover varies by product type and set contents. Please check individual product pages for details.

Available on Rakuten and Amazon

Rakuten Market will host a limited-time flash sale for the 'Hare Shizuku - Hare Shizuku -' all-weather compact umbrella series from July 5 (Sun), 2026, 10:00 AM to July 6 (Mon), 9:59 AM.

For the latest pricing and coupon conditions, please check the official Rakuten store.

Rakuten Official Store

The product is also available at the Amazon official store. Amazon may run limited-time sales or campaigns irregularly. For the latest sales information, please visit the Amazon official store.

Amazon Official Store

About BELLEMOND

BELLEMOND is a lifestyle brand that offers products customers feel 'good to use,' focusing on iPad films and smartphone accessories.

From 2025 onward, the brand aims to connect with one million users by expanding into products that support more daily scenarios, such as fans, sun umbrellas, and aroma diffusers.

Amazon: https://www.amazon.co.jp/stores/page/378CB368-6A7C-4B49-A2F6-92511350DFE6?channel=PRT-brand

Rakuten Market: https://www.rakuten.ne.jp/gold/mobile123/

[BELLEMOND Official Media] BELLEMOND Official Website: https://www.bellemond.jp

TikTok: https://www.tiktok.com/@bellemond_official YouTube: https://www.youtube.com/@bellemond_official X: https://x.com/bellemond_jp Instagram: https://www.instagram.com/hareshizuku.official/

FACT BOX

Source: PR TIMES
Category: キャンペーン
Organizations: Amazon

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase the "晴雫" (Hareshizuku) umbrella, highlighting its sales success, 'shape-keeping' feature, and dual functionality as a sun and rain umbrella. Visuals include a woman with an umbrella, a sales ranking graphic, instructions for folding, a test report, and a woman using the umbrella in the rain.

A woman in a blue dress floats in a sky with clouds, holding a light-colored open umbrella, suggesting lightness and protection.
A graphic shows "28,000本突破" (28,000 units sold) and "ランキング第1位常連!" (Consistently ranked No. 1!), indicating strong sales and market position for the "晴雫" umbrella.
This image illustrates the '形状キープ' (shape-keeping) feature of the umbrella, showing a four-step process for easily folding and securing the umbrella with a name band.
A document titled "生地品質検査報告書" (Fabric Quality Inspection Report) confirms the umbrella's performance, including UV cut and water pressure resistance, tested by a third-party organization.
A woman holds an open black umbrella in the rain, with text highlighting its "最高クラスの撥水性" (top-class water repellency) and "超吸水傘カバー付き" (super absorbent umbrella cover included).

Editorial & Verification Standards

The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source

Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 4, 2026 3:00 AM — Distributor PR TIMES
Collected　Jul 3, 2026 6:23 PM
AI structured & analyzed　Jul 7, 2026 7:55 AM
Desk-reviewed & published　Jul 4, 2026 3:00 AM

FAQ

Where can I buy 'Hare Shizuku'?

Available on Rakuten and Amazon official stores. Limited-time flash sale currently running.

Does every model come with a water-absorbing cover?

No, it varies by model and set. Please check the product page for details.

Is the 'Shape Keep' feature really easier to fold?

Yes, special fabric and processing make creases align easily, reducing storage stress.

Is the UV protection reliable?

Yes, third-party tested for full block, 100% UV cut, and UPF50+ protection.

When does the Rakuten sale end?

The flash sale runs from July 5, 2026, 10:00 AM to July 6, 9:59 AM. Check early!

Cite this article — HOW TO CITE

Washin AI News Desk“Relieving the Frustration of Hard-to-Fold Compact Parasols: 'Hare Shizuku,' the 'Amazing Sun Umbrella' That Sold 28,000 Units, on Sale at Rakuten”AI News by Washin Village（和心村）, Jul 4, 2026. https://aeo.washinmura.jp/ai/funstandard-jp/en/news/2026-07-03-%E7%95%B3%E3%81%BF%E3%81%AB%E3%81%8F%E3%81%84-%E6%8A%98%E3%82%8A%E3%81%9F%E3%81%9F%E3%81%BF%E6%97%A5%E5%82%98%E3%81%AE%E3%82%B9%E3%83%88%E3%83%AC%E3%82%B9%E3%82%92%E8%BB%BD%E6%B8%9B-28-000%E6%9C%AC%E5%A3%B2%E3%82%8C%E3%81%9F-%E3%81%99%E3%81%94%E3%81%84%E6%97%A5%E5%82%98-%E6%99%B4

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