BELLEMOND's Powerless Cooling Series Tops Rakuten Rankings; 36,000 Units Sold for Summer Disaster Prep
Fun Standard's 'Furifuri Reikan-kun' cooling series dominated Rakuten's rankings. Requiring no electricity and cooling only with water and air, the series is being adopted for both daily heatstroke prevention and summer disaster preparedness.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 27, 2026 at 12:42 (26h 10m after Collected)
Fun Standard Co., Ltd. announced that its 'BELLEMOND' brand's 'Furifuri Reikan-kun' cooling series secured both 1st and 2nd place in Rakuten's 'Cooling Towel Ranking' updated on May 22, 2026.
With over 36,000 units sold during the 2025 summer season, this series utilizes the principle of evaporative cooling—no batteries or power required. Just wet it, wring it out, and shake it to activate the cold sensation. It is gaining significant attention as a essential summer disaster prevention tool for use during power outages or in shelters where air conditioning is unavailable.
The lineup consists of four distinct products:
- **Kids Cooling Towel**: Includes a silicone case with a carabiner to attach to school bags.
- **Cooling Poncho**: Covers the shoulders and back. Available in S, M, and L sizes for both parents and children.
- **Cooling Hood Towel**: A hooded shape that protects the head, neck, and face from direct sunlight.
- **Furifuri Reikan Towel**: The standard 30x100cm size, ideal for wrapping around the neck or shoulders.
The products are currently available on Amazon and Rakuten, serving as a reliable solution for the increasing threat of summer heatwaves.
With over 36,000 units sold during the 2025 summer season, this series utilizes the principle of evaporative cooling—no batteries or power required. Just wet it, wring it out, and shake it to activate the cold sensation. It is gaining significant attention as a essential summer disaster prevention tool for use during power outages or in shelters where air conditioning is unavailable.
The lineup consists of four distinct products:
- **Kids Cooling Towel**: Includes a silicone case with a carabiner to attach to school bags.
- **Cooling Poncho**: Covers the shoulders and back. Available in S, M, and L sizes for both parents and children.
- **Cooling Hood Towel**: A hooded shape that protects the head, neck, and face from direct sunlight.
- **Furifuri Reikan Towel**: The standard 30x100cm size, ideal for wrapping around the neck or shoulders.
The products are currently available on Amazon and Rakuten, serving as a reliable solution for the increasing threat of summer heatwaves.
FAQ
「ふりふり冷感君」シリーズの使い方は？
水に濡らして、しぼって、3〜5秒振るだけでひんやりとした冷感を得られます。冷感が薄れた場合は、再度濡らして振ることで冷たさが復活します。
電源や電池は必要ですか？
いいえ、電源や電池、保冷剤は不要です。水と風（気化熱）の力だけで冷えるため、停電時や屋外での使用に適しています。
どのような商品ラインナップがありますか？
キッズサイズ（13×73cm）、ポンチョタイプ（S/M/Lサイズ）、フード付きタオル、通常サイズ（30×100cm）の4つのタイプが展開されています。
防災グッズとしてのメリットは何ですか？
真夏の停電時にエアコンや扇風機が使えない状況でも、水さえあれば体温調整が可能である点が大きなメリットです。
過去の販売実績はどのくらいですか？
2025年6月から9月のワンシーズンで、シリーズ累計36,000個以上の販売実績があります。