"Hard to See From the Outside, But Clearly Visible From the Inside" - The Mechanism is Like Magic. PYKES PEAK's 'Magic Tent' Now on Sale

Fun Standard Co., Ltd. (a group company of RKB Mainichi Holdings Corporation, headquartered in Onojo City, Fukuoka Prefecture, with Representative Directors Ryosuke Ohya and Hiroki Sasamori), which operates the lifestyle brand PYKES PEAK, has launched the "Pop Up Magic Tent" equipped with its proprietary "Magic Blind Technology." The product went on sale on June 29, 2026.

Have you ever set up a sunshade tent, only to feel uneasy about people looking in from the outside? If you close up the fabric, you can't see outside from within, making it impossible to keep an eye on your children or the surrounding situation.

The Magic Tent completely solves this problem. Just like a one-way mirror, it's hard to see in from the outside, but you can see out clearly from the inside. You can relax without worrying about prying eyes while still keeping a close watch on your surroundings. It blocks line of sight while preserving your view – this is the "magic" that inspired the product name.

"Magic Tent" in 30 Seconds

Difficult to see from the outside, but visible from the inside Like a one-way mirror, it blocks line of sight while allowing you to clearly see your children and surroundings.

Blocks Sunlight and UV Rays With over 99.99% light-blocking rate and UPF50+, the inside of the tent remains comfortable even in midsummer.

Extremely Easy to Use Setup takes only 5 seconds, and it weighs from 1.72kg. Available in 5 colors and 2 sizes: for 1 person and for 2-3 people.

Product Pages Here

Amazon Product Page

Rakuten Ichiba Product Page

Yahoo! Product Page

Tent Selection Was Always a "Choice Between Two"

Until now, tents forced you to choose between privacy and visibility. Those with fully closable fabric block outside views but completely obstruct your view of the outside, making it impossible to monitor children or your surroundings. Conversely, tents with mesh windows allow you to see out, but also let others see in. The needs of "not wanting to be seen" and "wanting to see" have long been left unaddressed as mutually exclusive requirements.

The Magic Tent ends this dilemma. It's hard to see in from the outside, yet offers a clear view out from the inside. PYKES PEAK's Magic Blind Technology achieves the seemingly contradictory goals of blocking line of sight while maintaining visibility.

▼ You can see the mechanism of Magic Blind Technology and usage scenarios in the video.

Three Key Features Achieving Both Visibility and Privacy

1. Hard to see from the outside, yet clearly visible from the inside

The novelty of this tent lies not just in being "invisible from the outside," but in achieving this while also allowing "clear visibility from the inside." The mechanism is the same as a one-way mirror. It utilizes the properties of light: it's hard to see from a bright outside into a dark inside, but easy to see from a dark inside out to a bright outside. Through a micro-perforated structure and controlled light reflection properties of the fabric, the interior is difficult to see from the outside, while the scenery outside can be clearly seen from within. In situations where a normal tent would require being completely closed off, you can relax without worrying about others and still keep a close eye on your children and surroundings from inside.

2. Blocks Sunlight and Line of Sight Simultaneously for Surprisingly Deep Shade

A black coating on the reverse side achieves a light-blocking rate of over 99% and a UV-blocking rate of over 99% (UPF50+). While blocking line of sight, it also provides strong protection from intense sunlight and UV rays. Even on a midsummer beach or at a sports event, the inside of the tent remains surprisingly comfortable.

3. 5-Second Setup and a Lightweight 1.72kg~

It automatically deploys just by taking it out of the carry bag. No assembly is required, and it folds compactly into a circular shape for storage. The 1P model weighs only 1.72kg. We focused on eliminating setup hassle, making it easy to carry to parks or beaches "on a whim."

Development Background: Outdoor Time Becomes Freer by Eliminating "Compromises"

The starting point for developing this product was to solve the structural dilemma of traditional tents: "Sunshade tents make me self-conscious about being seen," and "but closing them up means I can't see outside."

Simply making the fabric thicker can block line of sight, but it also sacrifices visibility from the inside. We focused on the principle of "light reflection," similar to a one-way mirror. By adopting "Magic Blind Technology" for the tent fabric, which satisfies the condition of being hard to see from a bright outside but easy to see from a dark inside, we finally overcame this contradiction.

By enabling both the peace of mind from being protected from view and the openness of being able to see outside, which were previously impossible to combine, outdoor experiences become more comfortable. PYKES PEAK will continue to deliver items that solve everyday inconveniences and enrich your lifestyle.

Lineup

Size

Use

Main Unit Size (W×D×H)

Storage Size

Weight

1P

Solo / For 1 person

145 × 115 × 115 cm

49 × 49 × 8 cm

1.72 kg

2-3P

Spacious for 2-3 people

200 × 150 × 130 cm

61.5 × 61.5 × 9 cm

2.58 kg

Colors: Moss Green, White, Watermelon Blue, Turquoise Green, Light Beige (5 colors total)

Set Contents: Tent body, 6 pegs, peg storage bag, storage bag, manual

Ideal for These Scenes

Beach / Swimming - Enjoy the openness of the beach from inside without worrying about outside views.

Picnic in the Park - Keep an eye on your children from inside while avoiding prying eyes.

Sports Events / Watching Sports - Block sunlight and prying eyes while checking the surroundings and your child's turn.

Day Camping / Festivals - As a private outdoor space protected from the outside for solo campers or couples.

Launch Commemoration: 1,000 Yen OFF Coupon Distribution

To commemorate the launch, we are distributing a 1,000 Yen OFF coupon for purchases from July 1st for a limited time. Please take this opportunity to purchase at a great value.

Purchase Here

Amazon Product Page

Rakuten Ichiba Product Page

Yahoo! Shopping Product Page

Notes

This product is designed for daytime use only. In dark environments or at night, the mesh fabric may make the interior more visible from the outside due to its properties. Please refrain from using it for overnight stays or at night.

Additionally, due to the nature of the mesh fabric, silhouettes may be faintly visible. It cannot be used for purposes requiring complete concealment.

PYKES PEAK

LET’S START TOGETHER Live the moment, Enjoy your life.

What we want to deliver is not just a product. It's a moment that moves your heart.

The thrill of a first experience. The joy of improvement. A new landscape that unfolds beyond.

Let's start together. With PYKES PEAK, now and in the future.

PYKES PEAK is a brand that offers a wide range of items to enrich your lifestyle, from outdoor, sports, and fitness to disaster preparedness supplies and daily necessities, with the concept of "LET'S START TOGETHER."

Official Website: https://pykespeak.jp/ Amazon: https://amzn.to/4gpuvLm Rakuten: https://www.rakuten.co.jp/pykespeak/ Yahoo!: https://bit.ly/3GiLuBR

【Company Profile】 Company Name: Fun Standard Co., Ltd. Business Activities: Planning, development, mail order, crowdfunding, design, PR, etc. Representative Directors: Representative Director CEO Ryosuke Ohya Representative Director COO Hiroki Sasamori Head Office Location: Paseo Minamigaoka 1F 1001, 16-6 Shirodai, Onojo City, Fukuoka 816-0954 HP: https://www.funstandard.jp/

【Contact Information】 Fun Standard Co., Ltd. 【For General Customers】 TEL: 050-1720-0756 Email: contact@funstandard.jp 【For Corporate Customers】 TEL: 092-586-5888 HP: http://funstandard.jp