A New Habit for Scorching School Commutes: BELLEMOND Releases Kids' Cooling Towel Following Success of 36,000-Unit Hit Series

Fun Standard Co., Ltd. (Headquarters: Onojo City, Fukuoka), under its 'BELLEMOND' brand, has officially launched 'Furifuri Reikan Kids Towel-kun,' a cooling towel specifically designed for children. This new product follows the massive success of the 'Furifuri Reikan-kun' series, which sold over 36,000 units during the 2025 summer season and was featured on numerous TV programs.

The product introduces a new summer habit: the 'Backpack Cooling Towel.' Designed to combat the severe heat during school commutes and outdoor play, the kit comes as a 3-pack set for easy daily rotation, accompanied by a compact silicone case with a carabiner for easy attachment to school bags.

### Key Features 1. **Instant -13°C Cooling Power** The towel requires no batteries or charging. By simply wetting it with water, wringing it out, and shaking it for 3 to 5 seconds, the evaporative cooling effect activates. Testing in a 25.4°C environment showed a temperature drop of approximately 13°C after 5 seconds of shaking.

2. **Silicone Case for Backpack Integration** The included lightweight silicone case features a slit for smooth towel retrieval. Its one-touch attachment allows it to be clipped onto backpacks or bags, ensuring children never forget to carry their heat protection and can use it immediately when needed.

3. **Optimized for Children's Daily Life** The kids' size (approx. 13x73cm) is perfectly proportioned for children to wrap around their necks. It supports safety during school transit, outdoor sports, and various leisure activities.

### Product Specifications - **Product Name:** Furifuri Reikan Kids Towel-kun - **Contents:** 3 Cooling Towels + 1 Silicone Case - **Colors:** Baby Blue, Gray, Lavender, Marine Blue, Navy, Pink - **Available at:** Amazon, Rakuten

The series has gained significant traction through features on major Japanese TV shows such as 'Mezamashi TV' and 'Wide Scramble.' As record-breaking heat is predicted for 2026, BELLEMOND aims to provide essential heatstroke prevention for students nationwide.