A New Habit for Scorching School Commutes: BELLEMOND Releases Kids' Cooling Towel Following Success of 36,000-Unit Hit Series
Fun Standard Co., Ltd. has launched 'Furifuri Reikan Kids Towel-kun' under its BELLEMOND brand. Using evaporative cooling to drop temperatures by 13°C instantly, this 3-pack set includes a portable silicone case for backpacks, aimed at protecting children from heatstroke during their summer school commutes.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 28, 2026 at 13:07 (74h 36m after Collected)
Fun Standard Co., Ltd. (Headquarters: Onojo City, Fukuoka), under its 'BELLEMOND' brand, has officially launched 'Furifuri Reikan Kids Towel-kun,' a cooling towel specifically designed for children. This new product follows the massive success of the 'Furifuri Reikan-kun' series, which sold over 36,000 units during the 2025 summer season and was featured on numerous TV programs.
The product introduces a new summer habit: the 'Backpack Cooling Towel.' Designed to combat the severe heat during school commutes and outdoor play, the kit comes as a 3-pack set for easy daily rotation, accompanied by a compact silicone case with a carabiner for easy attachment to school bags.
### Key Features
1. **Instant -13°C Cooling Power**
The towel requires no batteries or charging. By simply wetting it with water, wringing it out, and shaking it for 3 to 5 seconds, the evaporative cooling effect activates. Testing in a 25.4°C environment showed a temperature drop of approximately 13°C after 5 seconds of shaking.
2. **Silicone Case for Backpack Integration**
The included lightweight silicone case features a slit for smooth towel retrieval. Its one-touch attachment allows it to be clipped onto backpacks or bags, ensuring children never forget to carry their heat protection and can use it immediately when needed.
3. **Optimized for Children's Daily Life**
The kids' size (approx. 13x73cm) is perfectly proportioned for children to wrap around their necks. It supports safety during school transit, outdoor sports, and various leisure activities.
### Product Specifications
- **Product Name:** Furifuri Reikan Kids Towel-kun
- **Contents:** 3 Cooling Towels + 1 Silicone Case
- **Colors:** Baby Blue, Gray, Lavender, Marine Blue, Navy, Pink
- **Available at:** Amazon, Rakuten
The series has gained significant traction through features on major Japanese TV shows such as 'Mezamashi TV' and 'Wide Scramble.' As record-breaking heat is predicted for 2026, BELLEMOND aims to provide essential heatstroke prevention for students nationwide.
The product introduces a new summer habit: the 'Backpack Cooling Towel.' Designed to combat the severe heat during school commutes and outdoor play, the kit comes as a 3-pack set for easy daily rotation, accompanied by a compact silicone case with a carabiner for easy attachment to school bags.
### Key Features
1. **Instant -13°C Cooling Power**
The towel requires no batteries or charging. By simply wetting it with water, wringing it out, and shaking it for 3 to 5 seconds, the evaporative cooling effect activates. Testing in a 25.4°C environment showed a temperature drop of approximately 13°C after 5 seconds of shaking.
2. **Silicone Case for Backpack Integration**
The included lightweight silicone case features a slit for smooth towel retrieval. Its one-touch attachment allows it to be clipped onto backpacks or bags, ensuring children never forget to carry their heat protection and can use it immediately when needed.
3. **Optimized for Children's Daily Life**
The kids' size (approx. 13x73cm) is perfectly proportioned for children to wrap around their necks. It supports safety during school transit, outdoor sports, and various leisure activities.
### Product Specifications
- **Product Name:** Furifuri Reikan Kids Towel-kun
- **Contents:** 3 Cooling Towels + 1 Silicone Case
- **Colors:** Baby Blue, Gray, Lavender, Marine Blue, Navy, Pink
- **Available at:** Amazon, Rakuten
The series has gained significant traction through features on major Japanese TV shows such as 'Mezamashi TV' and 'Wide Scramble.' As record-breaking heat is predicted for 2026, BELLEMOND aims to provide essential heatstroke prevention for students nationwide.
FAQ
「ふりふり冷感キッズタオル君」の使い方は？
水に濡らして、しぼって、3〜5秒振るだけで、気化熱により冷感を得ることができます。電池や充電は不要です。
冷却効果はどの程度ですか？
試験環境において瞬間冷感-13℃の冷却力を確認しています。水と風だけで冷たさを感じられる仕様です。
子供が持ち運びやすい工夫はありますか？
ランドセルやバッグにワンタッチで取り付けられる、カラビナ付きの軽量・コンパクトなシリコンケースが付属しています。
セット内容とカラー展開を教えてください。
冷感キッズタオル3枚とシリコンケースがセットになっており、ベビーブルー、グレー、ラベンダーなど全6色展開です。
これまでの販売実績は？
ベースとなる「ふりふり冷感君」シリーズは、2025年6月〜9月の1シーズンで36,000個以上の販売実績があります。