"Wet umbrella straight into your bag?" Commuting by train is also comfortable, the "unexpected reason" why a folding parasol that sold 300 units in one day became #1 on Rakuten
Fun Standard's "BELLEMOND" brand folding parasol "Haleshizuku" gained popularity for its design focusing on post-use comfort, ranking #1 in Rakuten's umbrella category. It sold 300 units in one day, and is currently on sale on Amazon and Rakuten.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 18:00
- 🔍 Collected: April 3, 2026 at 09:02
- 🤖 AI Analyzed: April 21, 2026 at 21:53 (444h 51m after Collected)
Fun Standard Inc. (RKB Mainichi Holdings Group, Headquarters: Onojo City, Fukuoka Prefecture, Representatives: Ryosuke Oya, Hirotaka Sasamori) announced that its "BELLEMOND" brand's folding parasol "Haleshizuku" has garnered attention for a new user experience: "comfortable even on the train or at home, despite being a parasol." It secured the No. 1 spot in Rakuten Ichiba's umbrella ranking (as of March 22, 2026). Furthermore, even before the peak season, 300 units were sold in a single day on March 20 across Amazon and Rakuten.
The reason lies in its design, which prioritizes "comfort even after use."
Based on the concept of "one umbrella that does it all," eliminating the need to switch between parasol and rain umbrella, it features complete light blocking, 100% UV cut, and a lightweight design starting from 126g. Additionally, it incorporates an absorbent cover that allows wet umbrellas to be stored directly. This means you can keep your bag dry while commuting, and upon returning home, you can use the cover like a towel to wipe off water droplets and then dry it as is.
This design, which resolves stress not only "during use" but also "after use," has gained strong support from many users.
## "Haleshizuku" is now available on Amazon and Rakuten.
On Amazon, you can purchase it at 25% OFF during the "New Life Sale Final" held until 23:59 on April 6, 2026.
On Rakuten Ichiba, you can purchase it at 500 yen OFF until 13:59 on April 17, 2026.
For Rakuten, you can obtain a coupon from the button below.
## Why is it "comfortable even on the train or at home"?
The reason lies in its design, which prioritizes "comfort even after use."
Based on the concept of "one umbrella that does it all," eliminating the need to switch between parasol and rain umbrella, it features complete light blocking, 100% UV cut, and a lightweight design starting from 126g. Additionally, it incorporates an absorbent cover that allows wet umbrellas to be stored directly. This means you can keep your bag dry while commuting, and upon returning home, you can use the cover like a towel to wipe off water droplets and then dry it as is.
This design, which resolves stress not only "during use" but also "after use," has gained strong support from many users.
## "Haleshizuku" is now available on Amazon and Rakuten.
On Amazon, you can purchase it at 25% OFF during the "New Life Sale Final" held until 23:59 on April 6, 2026.
On Rakuten Ichiba, you can purchase it at 500 yen OFF until 13:59 on April 17, 2026.
For Rakuten, you can obtain a coupon from the button below.
## Why is it "comfortable even on the train or at home"?