[New Summer Proposal] A new form of in-car cooling that changes the feeling of "the seat is too hot to sit on." Launching the "Air-Conditioned Seat Cooler" that allows airflow from your back to your hips.

Air-Conditioned Seat Cooler

CRAFTWORKS, an automotive accessory brand developed by Fun Standard Co., Ltd. (part of the RKB Mainichi Holdings Group; Headquarters: Onojo, Fukuoka; CEOs: Ryosuke Oya, Hiroki Sasamori), has launched the "Air-Conditioned Seat Cooler" as of March 2026 on official stores via Rakuten Ichiba, Amazon, and Yahoo! Shopping. Developed to improve in-car comfort, the product focuses on the stuffiness and discomfort often felt in seats during summer drives. By using it in conjunction with the car's air conditioning, it reduces heat and humidity trapped between the seat and the body, supporting a more comfortable driving environment.

Product Introduction Video

Background of Development

"Trapped seat heat" that air conditioning alone cannot solve.

It is said that the temperature inside a car in midsummer can reach up to 57°C. Even with the air conditioning on full blast, cold air does not reach the back and hips that are in direct contact with the seat, leaving many drivers suffering from sticky sweat and stuffiness. This product was developed to resolve the frustration that "air conditioning alone isn't enough to stay cool." By efficiently drawing in the cold air that settles near the floor with a fan and delivering it directly to the body, we have created an environment where you can cool down the moment you sit.

Product Feature: "Full Mesh" design for cooling even at the edges

The decisive difference from other companies' products lies in the breadth of the ventilation area.

While many similar products only feature mesh material in the center, this product uniquely adopts a "full mesh specification" that extends the mesh area to the outer edges.

By ensuring breathability not just in the center but all the way to the edges, the design prevents stuffiness from the thighs all the way to the back of the knees, where heat tends to accumulate.

[Product Information]

Reference Retail Price: From 4,380 yen

*Prices may vary depending on the e-commerce platform and timing.

Sales Locations:

Rakuten Ichiba Official Shop: https://item.rakuten.co.jp/auto1direct/a1612colsc-bk/

Amazon Official Store: (Link provided in original text)