株式会社ウィルミナ News Releases

[Loved by Co-ops for 40 Years] Skincare Brand 'Squa Beauty', Formulated with High-Quality Squalane, Launches 40th Anniversary Site!

Willumina's co-op exclusive skincare brand 'Squa Beauty' celebrates its 40th anniversary with a spec… · 2026-03-31

[Loved by Co-ops for 40 Years] Skincare Brand 'Squa Beauty', Formulated with High-Quality Squalane, Launches 40th Anniversary Site!

Willumina's co-op exclusive skincare brand 'Squa Beauty' celebrates its 40th anniversary with a spec… · 2026-03-31

Co-developed with a Pharmaceutical Manufacturer! A Multifunctional Skincare Product is Born, Charging Your Skin with a Trending Beauty Ingredient in 'Seconds'

Willmina Inc. has launched 'Rankakugen All-in-One Gel with Eggshell Membrane,' a new skincare produc… · 2026-04-08

Co-developed with a Pharmaceutical Manufacturer! A Multifunctional Skincare Product is Born, Charging Your Skin with a Trending Beauty Ingredient in 'Seconds'

Willmina Inc. has launched 'Rankakugen All-in-One Gel with Eggshell Membrane,' a new skincare produc… · 2026-04-08

Double Award at LDK! 'Simplism Koku Gel Cream' Wins Best Buy and No.1 Ranking

Simplism's 'Koku Gel Cream' by Willumina has won both 'Best Buy' and 'No.1' in the 'All-in-One Gel' … · 2026-06-17

Putting an end to the "messy makeup meltdowns" and "sticky discomfort" of extreme heat. Introducing a new face powder that condenses cooling sensation, makeup keeping, and UV protection into one!

Willumina Inc. will launch the "Hinyari Charge Make Keep Powder UV" on April 2, 2026. This new cosme… · 2026-04-02

End of "Muddy Makeup Smudging" and "Stickiness Worries" from Intense Heat. Face Powder Born, Condensing W Coolness x Smudge Prevention x UV Cut into One!

Willumina Co., Ltd. is launching the "Cool Charge Make Keep Powder UV" on April 2, 2026, designed to… · 2026-04-02

Double Win at LDK the Beauty! 'Make Proportion Ultra Keep Eyeliner Soft Brown' Wins Best Buy & No.1

Make Proportion's 'Ultra Keep Eyeliner Soft Brown' by Willumina has won both 'Best Buy' and 'No.1' i… · 2026-06-16

For Heavy, Droopy Eyelids... A Solution for the Nearly 40% of Adults Concerned with Sagging. "Mabuta Sukkirist," a Direct-Application Lifting Stick, Launches on 5/19.

Willumina Co., Ltd. is launching "Mabuta Sukkirist" on May 19, 2026, a direct-application stick seru… · 2026-05-19

For 'Those Listless, Heavy Days': 'Four Black Ingredients' Supporting Daily Vitality with Traditional Materials and Fermentation Power, Launching April 30th

Willmina Co., Ltd. is relaunching its popular health food 'Raw Black Vinegar Black Ginseng Fermented… · 2026-04-30

Over Half of Those Troubled Have Suffered for '6 Years or More'. Exfoliating Care is Born for Rough and Stiff Neck and Décolleté, Simply Apply for 3 Minutes and Wipe Off.

Willmina Co., Ltd. will launch "Yvonne Tsurunto Sheet," an exfoliating care product for rough and st… · 2026-04-09

Willumina Launches Two New All-in-One Gel Foundations Under Simplism Brand

Willumina 旗下品牌「Simplism」推出兩款源自全效合一凝膠的新型粉底，分別主打自然素肌感與高遮瑕保濕，滿足中高齡女性對底妝的多樣化需求。 · 2026-05-13

Co-developed with a Pharmaceutical Manufacturer! A Multifunctional Skincare Product is Born, Charging Your Skin with a Trending Beauty Ingredient in 'Seconds'

Willmina Inc. has launched 'Rankakugen All-in-One Gel with Eggshell Membrane,' a new skincare produc… · 2026-04-08

Willmina Launches 'Haritamago Eye Bag Sheet' to Address Under-Eye Sagging, a Concern for Nearly Half of Women in Their 60s and 70s

Willmina Co., Ltd. will begin selling its 'Haritamago Eye Bag Sheet,' an oil-gel patch for eye care,… · 2026-06-03

Putting an end to the "messy makeup meltdowns" and "sticky discomfort" of extreme heat. Introducing a new face powder that condenses cooling sensation, makeup keeping, and UV protection into one!

Willumina Inc. will launch the "Hinyari Charge Make Keep Powder UV" on April 2, 2026. This new cosme… · 2026-04-02

Entering the Era Where Over 80% Choose by Ingredients: A Luxurious Skincare Mask Featuring Double Serum and Pearl Extract is Born

Willumina 推出添加胎盤素、菸鹼醯胺及珍珠萃取的大容量面膜「寶石日和」，主打成分與高性價比。 · 2026-05-14

Entering the Era Where Over 80% Choose by Ingredients: A Luxurious Skincare Mask Featuring Double Serum and Pearl Extract is Born

Willumina Inc. announced the launch of the "Hoseki Biyori Beauty Serum Mask (Translucency)," a large… · 2026-05-14

An Era of Over 80% Choosing by Ingredient: A Luxurious Skincare Mask with Dual Serums & Pearl Extract*¹ is Born

Willmina Inc. is launching a new sheet mask, 'Hoseki Biyori Serum Mask,' to meet consumer demand for… · 2026-05-14

Which Skin Mood Are You Today? Simplism Launches Two All-in-One Gel Foundations: 'Light' for a Natural Feel and 'High-Functioning Coverage' Type

Willmina Co., Ltd. is launching two types of all-in-one gel foundations under its 'Simplism' brand: … · 2026-05-13

For 'Those Listless, Heavy Days': 'Four Black Ingredients' Supporting Daily Vitality with Traditional Materials and Fermentation Power, Launching April 30th

Willmina Co., Ltd. is relaunching its popular health food 'Raw Black Vinegar Black Ginseng Fermented… · 2026-04-30

[90% Moisturizing Ingredients*¹] Multi-Functional Cleansing Product Born: Foam Transforms into Adsorbing Cream, 4-in-1. 'Simprism Foam Cream Makeup Remover' Launched April 28th.

Willmina Co., Ltd. is launching "Simprism Foam Cream Makeup Remover" on April 28, 2026. This multi-f… · 2026-04-28

[Over 1 Million Units Sold¹] "Yvonne Cream Premium" with Highest Concentration² of Job's Tears Extract*³ Launches at Tsuruha Group Nationwide!

Willumina Inc. will begin selling "Yvonne Cream Premium" from its 1-million-selling skincare brand "… · 2026-04-27

[Loved by Co-ops for 40 Years] Skincare Brand 'Squa Beauty' Featuring High-Quality Squalane Launches 40th Anniversary Website!

Squa Beauty, a skincare brand loved by co-op members for 40 years, has launched its 40th-anniversary… · 2026-03-31

[90% Moisturizing Ingredients*¹] Multi-Functional Cleansing Product Born: Foam Transforms into Adsorbing Cream, 4-in-1. 'Simprism Foam Cream Makeup Remover' Launched April 28th.

Willmina Co., Ltd. is launching "Simprism Foam Cream Makeup Remover" on April 28, 2026. This multi-f… · 2026-04-28

[Over 1 Million Units Sold¹] "Yvonne Cream Premium" with Highest Concentration² of Job's Tears Extract*³ Launches at Tsuruha Group Nationwide!

Willumina Inc. will begin selling "Yvonne Cream Premium" from its 1-million-selling skincare brand "… · 2026-04-27

Entering the Era Where Over 80% Choose by Ingredients: A Luxurious Skincare Mask Featuring Double Serum and Pearl Extract is Born

Willumina Inc. announced the launch of the "Hoseki Biyori Beauty Serum Mask (Translucency)," a large… · 2026-05-14

株式会社ウィルミナ News Releases

[Loved by Co-ops for 40 Years] Skincare Brand 'Squa Beauty', Formulated with High-Quality Squalane, Launches 40th Anniversary Site!

[Loved by Co-ops for 40 Years] Skincare Brand 'Squa Beauty', Formulated with High-Quality Squalane, Launches 40th Anniversary Site!

Co-developed with a Pharmaceutical Manufacturer! A Multifunctional Skincare Product is Born, Charging Your Skin with a Trending Beauty Ingredient in 'Seconds'

Co-developed with a Pharmaceutical Manufacturer! A Multifunctional Skincare Product is Born, Charging Your Skin with a Trending Beauty Ingredient in 'Seconds'

Double Award at LDK! 'Simplism Koku Gel Cream' Wins Best Buy and No.1 Ranking

Putting an end to the "messy makeup meltdowns" and "sticky discomfort" of extreme heat. Introducing a new face powder that condenses cooling sensation, makeup keeping, and UV protection into one!

End of "Muddy Makeup Smudging" and "Stickiness Worries" from Intense Heat. Face Powder Born, Condensing W Coolness x Smudge Prevention x UV Cut into One!

Double Win at LDK the Beauty! 'Make Proportion Ultra Keep Eyeliner Soft Brown' Wins Best Buy & No.1

For Heavy, Droopy Eyelids... A Solution for the Nearly 40% of Adults Concerned with Sagging. "Mabuta Sukkirist," a Direct-Application Lifting Stick, Launches on 5/19.

For 'Those Listless, Heavy Days': 'Four Black Ingredients' Supporting Daily Vitality with Traditional Materials and Fermentation Power, Launching April 30th

Over Half of Those Troubled Have Suffered for '6 Years or More'. Exfoliating Care is Born for Rough and Stiff Neck and Décolleté, Simply Apply for 3 Minutes and Wipe Off.

Willumina Launches Two New All-in-One Gel Foundations Under Simplism Brand

Co-developed with a Pharmaceutical Manufacturer! A Multifunctional Skincare Product is Born, Charging Your Skin with a Trending Beauty Ingredient in 'Seconds'

Willmina Launches 'Haritamago Eye Bag Sheet' to Address Under-Eye Sagging, a Concern for Nearly Half of Women in Their 60s and 70s

Putting an end to the "messy makeup meltdowns" and "sticky discomfort" of extreme heat. Introducing a new face powder that condenses cooling sensation, makeup keeping, and UV protection into one!

Entering the Era Where Over 80% Choose by Ingredients: A Luxurious Skincare Mask Featuring Double Serum and Pearl Extract is Born

Entering the Era Where Over 80% Choose by Ingredients: A Luxurious Skincare Mask Featuring Double Serum and Pearl Extract is Born

An Era of Over 80% Choosing by Ingredient: A Luxurious Skincare Mask with Dual Serums & Pearl Extract*¹ is Born

Which Skin Mood Are You Today? Simplism Launches Two All-in-One Gel Foundations: 'Light' for a Natural Feel and 'High-Functioning Coverage' Type

For 'Those Listless, Heavy Days': 'Four Black Ingredients' Supporting Daily Vitality with Traditional Materials and Fermentation Power, Launching April 30th

[90% Moisturizing Ingredients*¹] Multi-Functional Cleansing Product Born: Foam Transforms into Adsorbing Cream, 4-in-1. 'Simprism Foam Cream Makeup Remover' Launched April 28th.

[Over 1 Million Units Sold*¹] "Yvonne Cream Premium" with Highest Concentration*² of Job's Tears Extract*³ Launches at Tsuruha Group Nationwide!

[Loved by Co-ops for 40 Years] Skincare Brand 'Squa Beauty' Featuring High-Quality Squalane Launches 40th Anniversary Website!

[90% Moisturizing Ingredients*¹] Multi-Functional Cleansing Product Born: Foam Transforms into Adsorbing Cream, 4-in-1. 'Simprism Foam Cream Makeup Remover' Launched April 28th.

[Over 1 Million Units Sold*¹] "Yvonne Cream Premium" with Highest Concentration*² of Job's Tears Extract*³ Launches at Tsuruha Group Nationwide!

Entering the Era Where Over 80% Choose by Ingredients: A Luxurious Skincare Mask Featuring Double Serum and Pearl Extract is Born

[Over 1 Million Units Sold¹] "Yvonne Cream Premium" with Highest Concentration² of Job's Tears Extract*³ Launches at Tsuruha Group Nationwide!

[Over 1 Million Units Sold¹] "Yvonne Cream Premium" with Highest Concentration² of Job's Tears Extract*³ Launches at Tsuruha Group Nationwide!