Putting an end to the "messy makeup meltdowns" and "sticky discomfort" of extreme heat. Introducing a new face powder that condenses cooling sensation, makeup keeping, and UV protection into one!

Willumina Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Shiona Yukimura, hereinafter referred to as Willumina) will sequentially launch "Hinyari Charge Make Keep Powder UV" from Thursday, April 2, 2026, at consumer co-ops and official EC mall stores. This product is packed with "nice-to-have" features such as "cooling sensation," "UV protection," and "makeup setting" to solve makeup concerns caused by the severe summer heat, which is becoming more serious year by year.

◆ Development Background In recent years, summer in Japan has tended to have prolonged record-breaking heat and high humidity. According to the Japan Weather Association, summer 2026 is expected to be as hot as recent years across the country, and the intense midsummer heat may begin earlier than usual. Amidst expectations of a severely hot summer, not only intense UV rays but also "makeup meltdowns" and "skin discomfort" caused by sweat and sebum are serious concerns for many. In response to the need for heat protection under such harsh environments, the first product in the series, "Hinyari Charge UV Gel," launched in April 2025, received support from many customers for balancing high UV protection and a cooling sensation. Following this response, we have developed "Hinyari Charge Make Keep Powder UV" as the second product in the series for 2026, to address summer skin concerns from multiple angles. This product condenses three functions into one: "cooling sensation," "makeup keeping," and "UV protection." It not only feels pleasant the moment it is applied but also maintains comfort with a unique cooling design, keeping beautiful, silky skin that doesn't break down even in the harsh summer. Our goal is to transform makeup touch-ups on the go into "time to charge up on coolness," supporting a more comfortable daily life during the hot season.

◆ Product Description Hinyari Charge Make Keep Powder UV Volume: 8g Official online shop reference price: 2,410 yen (tax included) Launch date: Thursday, April 2, 2026 Availability: Kagayaku Cosmetics official stores (Amazon, etc.)