[90% Moisturizing Ingredients*¹] Multi-Functional Cleansing Product Born: Foam Transforms into Adsorbing Cream, 4-in-1. 'Simprism Foam Cream Makeup Remover' Launched April 28th.
Willmina Co., Ltd. is launching "Simprism Foam Cream Makeup Remover" on April 28, 2026. This multi-functional 4-in-1 cleansing product transforms from foam to cream, combining high cleansing power with rich moisture, addressing consumer needs for effective yet gentle skincare.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 21:30
- 🔍 Collected: April 28, 2026 at 13:01
- 🤖 AI Analyzed: April 28, 2026 at 13:12 (10 min after Collected)
Press Release Information
Title: [90% Moisturizing Ingredients*¹] A Multi-Functional Cleansing Product Born: Foam Transforms into an Adsorbing Cream, Serving 4 Roles in One. 'Simprism Foam Cream Makeup Remover' Launched on April 28th.
Subtitle:
Company Name:
Industry:
Main Text (first 8000 characters): Willmina Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shihona Yukimura; hereinafter, Willmina) will sequentially launch the multi-functional cleansing product 'Simprism Foam Cream Makeup Remover,' which transforms from foam to cream and possesses 'makeup remover & face wash functions,' through consumer cooperatives and official EC mall stores starting April 28, 2026 (Tuesday).
◆ Development Background
The concept of the 'Simprism' brand, which Willmina has been developing since 2004, is 'easy, time-saving, and immediately beautiful.' We offer a lineup that allows users to experience high functionality in simple steps, including all-in-one gels that complete skincare in a single product. The cumulative total shipment count for the series has surpassed 12 million units to date*².
This time, from the 'Simprism' brand, we are newly launching 'Simprism Foam Cream Makeup Remover,' a new product that reduces the burden of daily face washing and balances reliable functionality with moisture.
The background to this launch is the result of a survey*³ conducted by Willmina regarding 'face washing and cleansing.' In this survey, when asked about important points when purchasing an item, approximately 35% of respondents cited 'whether it suits my skin type' as the most common answer, followed by approximately 30% who chose 'gentle on the skin / non-irritating' as a top priority.
On the other hand, dissatisfaction points prominently included 'mismatch with my skin type' and 'cleansing power,' highlighting the need for an item that balances 'thoroughly removing dirt' with 'a moist feeling after washing (without tightness).'
This product was developed by directly addressing the voices of customers facing such conflicting dilemmas.
It offers the 'simplicity of foam & pump' for quick use even on tired nights, without needing to lather, and transforms into an adsorbing cream when spread on the skin. To meet the 'compatibility with skin type' that approximately 35% of respondents prioritize most, we focused on a 'moisturizing formulation designed with 90% moisturizing ingredients*¹,' while simultaneously achieving the function of 'firmly trapping and removing even deep pore dirt and makeup.' We propose this as a new option for a cleansing product that can be continued simply every day, even in busy schedules.
◆ Product Description
Simprism Foam Cream Makeup Remover
Official online shop reference price: 2,180 yen (tax included)
Volume: 300mL
Release date: April 28, 2026 (Tuesday)
Availability: Kagayaku Cosme Official Stores (Amazon, Rakuten Ichiba, Yahoo! Shopping),
Sequentially sold at consumer cooperatives.
[Features]
- A multi-functional cleansing product with 'makeup remover & face wash functions' that transforms from foam to cream.
- With just this one product, makeup and dirt embedded in pores are thoroughly trapped and removed!
- One product serving 4 roles: cleansing, face washing, massage, and pore care.
Point 1: Special design foam that transforms from foam to cream
- No need to lather; just press the pump.
- Since it comes out as foam, it's easy to spread quickly over the entire makeup-covered face!
- We adopted a special foam that gradually transforms into an adsorbing cream when gently massaged into the entire face with dry hands.
Point 2: Traps and removes dirt from deep within pores
- The cream foam, formulated with pore plug-breaking ingredients, loosens and dissolves makeup and pore plugs.
- [Pore plug-breaking ingredients] Cyclohexane-1,4-dicarboxylic acid bisethoxydiglycol (cleansing ingredient), Isopentyl alcohol (moisturizing ingredient)
- [Pore-tightening ingredient] Glycylglycine (moisturizing ingredient)
Point 3: Washes with 90% moisturizing ingredients
- Cleans thoroughly without tightness!
- Moisturizing formulation designed with 90% moisturizing ingredients (including purified water).
- This large-capacity 300mL cleanser is for approximately 4 months of daily use.
*Fragrance-free, colorant-free, mineral oil-free, paraben-free, alcohol-free
*¹ Including purified water
*² Cumulative total shipment quantity for the series up to March 2026 / Company survey
*³ 'Cosmetics Survey' survey period: December 2024, number of respondents: 1,795, target conditions: women aged 20 and over, survey method: internet questionnaire, Willmina survey (Cross-Marketing survey monitor)
■ Kagayaku Cosme Official Store
Rakuten Ichiba Store: https://www.rakuten.ne.jp/gold/otohadalabo/
Amazon Store: https://www.amazon.co.jp/s?me=A1LXH5WQNRR9BZ&marketplaceID=A1VC38T7YXB528
Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/otohadalabo/
■ About Willmina Co., Ltd.
Started in 1984 as a business division of Nichimen Corporation (now Sojitz). Subsequently, as a top vendor in the cosmetics category for consumer cooperatives (co-op members: approximately 30 million people), we provide 'safe and secure' products such as cosmetics, hair care, oral care, and health foods.
Title: [90% Moisturizing Ingredients*¹] A Multi-Functional Cleansing Product Born: Foam Transforms into an Adsorbing Cream, Serving 4 Roles in One. 'Simprism Foam Cream Makeup Remover' Launched on April 28th.
Subtitle:
Company Name:
Industry:
Main Text (first 8000 characters): Willmina Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shihona Yukimura; hereinafter, Willmina) will sequentially launch the multi-functional cleansing product 'Simprism Foam Cream Makeup Remover,' which transforms from foam to cream and possesses 'makeup remover & face wash functions,' through consumer cooperatives and official EC mall stores starting April 28, 2026 (Tuesday).
◆ Development Background
The concept of the 'Simprism' brand, which Willmina has been developing since 2004, is 'easy, time-saving, and immediately beautiful.' We offer a lineup that allows users to experience high functionality in simple steps, including all-in-one gels that complete skincare in a single product. The cumulative total shipment count for the series has surpassed 12 million units to date*².
This time, from the 'Simprism' brand, we are newly launching 'Simprism Foam Cream Makeup Remover,' a new product that reduces the burden of daily face washing and balances reliable functionality with moisture.
The background to this launch is the result of a survey*³ conducted by Willmina regarding 'face washing and cleansing.' In this survey, when asked about important points when purchasing an item, approximately 35% of respondents cited 'whether it suits my skin type' as the most common answer, followed by approximately 30% who chose 'gentle on the skin / non-irritating' as a top priority.
On the other hand, dissatisfaction points prominently included 'mismatch with my skin type' and 'cleansing power,' highlighting the need for an item that balances 'thoroughly removing dirt' with 'a moist feeling after washing (without tightness).'
This product was developed by directly addressing the voices of customers facing such conflicting dilemmas.
It offers the 'simplicity of foam & pump' for quick use even on tired nights, without needing to lather, and transforms into an adsorbing cream when spread on the skin. To meet the 'compatibility with skin type' that approximately 35% of respondents prioritize most, we focused on a 'moisturizing formulation designed with 90% moisturizing ingredients*¹,' while simultaneously achieving the function of 'firmly trapping and removing even deep pore dirt and makeup.' We propose this as a new option for a cleansing product that can be continued simply every day, even in busy schedules.
◆ Product Description
Simprism Foam Cream Makeup Remover
Official online shop reference price: 2,180 yen (tax included)
Volume: 300mL
Release date: April 28, 2026 (Tuesday)
Availability: Kagayaku Cosme Official Stores (Amazon, Rakuten Ichiba, Yahoo! Shopping),
Sequentially sold at consumer cooperatives.
[Features]
- A multi-functional cleansing product with 'makeup remover & face wash functions' that transforms from foam to cream.
- With just this one product, makeup and dirt embedded in pores are thoroughly trapped and removed!
- One product serving 4 roles: cleansing, face washing, massage, and pore care.
Point 1: Special design foam that transforms from foam to cream
- No need to lather; just press the pump.
- Since it comes out as foam, it's easy to spread quickly over the entire makeup-covered face!
- We adopted a special foam that gradually transforms into an adsorbing cream when gently massaged into the entire face with dry hands.
Point 2: Traps and removes dirt from deep within pores
- The cream foam, formulated with pore plug-breaking ingredients, loosens and dissolves makeup and pore plugs.
- [Pore plug-breaking ingredients] Cyclohexane-1,4-dicarboxylic acid bisethoxydiglycol (cleansing ingredient), Isopentyl alcohol (moisturizing ingredient)
- [Pore-tightening ingredient] Glycylglycine (moisturizing ingredient)
Point 3: Washes with 90% moisturizing ingredients
- Cleans thoroughly without tightness!
- Moisturizing formulation designed with 90% moisturizing ingredients (including purified water).
- This large-capacity 300mL cleanser is for approximately 4 months of daily use.
*Fragrance-free, colorant-free, mineral oil-free, paraben-free, alcohol-free
*¹ Including purified water
*² Cumulative total shipment quantity for the series up to March 2026 / Company survey
*³ 'Cosmetics Survey' survey period: December 2024, number of respondents: 1,795, target conditions: women aged 20 and over, survey method: internet questionnaire, Willmina survey (Cross-Marketing survey monitor)
■ Kagayaku Cosme Official Store
Rakuten Ichiba Store: https://www.rakuten.ne.jp/gold/otohadalabo/
Amazon Store: https://www.amazon.co.jp/s?me=A1LXH5WQNRR9BZ&marketplaceID=A1VC38T7YXB528
Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/otohadalabo/
■ About Willmina Co., Ltd.
Started in 1984 as a business division of Nichimen Corporation (now Sojitz). Subsequently, as a top vendor in the cosmetics category for consumer cooperatives (co-op members: approximately 30 million people), we provide 'safe and secure' products such as cosmetics, hair care, oral care, and health foods.