[Over 1 Million Units Sold*¹] "Yvonne Cream Premium" with Highest Concentration*² of Job's Tears Extract*³ Launches at Tsuruha Group Nationwide!
Willumina Inc. will begin selling "Yvonne Cream Premium" from its 1-million-selling skincare brand "Yvonne" at Tsuruha Group drugstores nationwide starting late April 2026, expanding its reach from co-ops and e-commerce to the mass market.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:30
- 🔍 Collected: April 27, 2026 at 13:01
- 🤖 AI Analyzed: April 28, 2026 at 03:08 (14h 6m after Collected)
Willumina Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Shiona Yukimura; hereinafter "Willumina"), a Well-Being & Beauty Company, will start selling "Yvonne Cream Premium" from the "Yvonne" skincare series at Tsuruha Group stores nationwide from late April 2026. Yvonne was developed for people concerned about rough and grainy skin caused by old dead skin cells.
"Yvonne" is a skincare series formulated with "Yokuinin Extract" (derived from Job's Tears) and "Kyounin Extract" (derived from Apricot), used since ancient times for beautiful skin, to gradually lead to smoother skin. Since its launch in 2012, it has been widely used mainly through consumer cooperatives (co-ops) and EC malls, with total shipments exceeding 1 million units*¹.
The "Yvonne Cream Premium" launching nationwide at Tsuruha Group is a premium-formula cream containing the highest concentration*² of Job's Tears extract*³ in the series' history. While it has garnered strong support at co-ops and official EC stores, the company has decided to expand its presence in the drugstore market so more customers can experience the product directly.
◆ Product Description
Yvonne Cream Premium
Capacity: 20g
Availability: Sales begin in late April 2026 at Tsuruha Group stores nationwide (Tsuruha Drug, Kusuri no Fukutaro, Wants, Wellness, Lady Drug, Kyorindo, Drug Eleven).
*Please contact individual stores for product availability.
*Currently available at Kagayaku Cosmetics official stores (Amazon, Rakuten, Yahoo! Shopping) and Consumer Cooperatives.
◆ Features: Highest concentration in Yvonne series history. Rich cream adheres for long hours.
[Highest Concentration in Yvonne Series History]
A premium formula lavishly blended with Job's Tears seed extract (moisturizing ingredient).
[Long-lasting Adhesion to Rough Skin Caused by Old Dead Skin Cells]
The rich cream stays on the skin for a long time even on rough skin where dead skin cells have accumulated, providing firm adhesion. It prevents skin irritation and leads to smooth skin, addressing concerns that increase with age.
[Double Blend of Skin Smoothing Ingredients]
Double-blended with Yokuinin Extract (Moisturizing: Job's Tears Seed Extract, Hydrolyzed Job's Tears Seed) and Kyounin Extract (Moisturizing: Apricot Seed Extract, Apricot Kernel Oil). Furthermore, it contains Vaseline (base) for moist and smooth skin.
*¹ Total series shipment quantity until Jan 2026 / Company research
*² Within the Yvonne series
*³ Job's Tears Seed Extract (moisturizing ingredient)
■ Yvonne Brand Site
https://willumina.co.jp/ibonne/
■ About Willumina Inc.
Started in 1984 as a business division of Nichimen Corporation (now Sojitz). Since then, it has provided "safe and secure" products such as cosmetics, hair care, oral care, and health foods as the top vendor in the cosmetics category for Consumer Cooperatives (co-ops/approx. 30 million members). Currently, it also sells through EC sites and drugstores. Additionally, "Ibiza Beauty," born in 2015, is a pioneer brand for femcare products in Japan. As a Well-Being & Beauty Company, it aims to realize a society where all women can live brightly and authentically. Recipient of the FY2025 Tokyo Woman Empowerment Promotion Grand Prize "Excellence Award."
■ Biography of Willumina CEO
Shiona Yukimura
After serving as a business manager for products for women such as cosmetics, wellness, and maternity at Rakuten, she participated in the management of a digital marketing startup. Later, she engaged in business development involving investments in wellness and medical fields at a trading company. In 2022, she became the CEO of Willumina Inc.
Representing Japan in the "EY Entrepreneurial Winning Women™ Asia-Pacific class of 2024," a support program for female entrepreneurs seeking to solve social issues and scale up. Open Innovation Advisor for Hiroshima University. Completed Graduate School of Business Administration at Keio University. Member of Keizai Doyukai since March 2025.
[Company Overview]
Company Name: Willumina Inc.
Location: Headquarters - 3F KDX Iidabashi Square, 4-1 Shin-ogawamachi, Shinjuku-ku, Tokyo
Representative: CEO Shiona Yukimura
Business: Planning and development for co-ops, wholesale for co-ops, brand business, OEM business
URL: https://www.willumina.co.jp/
"Yvonne" is a skincare series formulated with "Yokuinin Extract" (derived from Job's Tears) and "Kyounin Extract" (derived from Apricot), used since ancient times for beautiful skin, to gradually lead to smoother skin. Since its launch in 2012, it has been widely used mainly through consumer cooperatives (co-ops) and EC malls, with total shipments exceeding 1 million units*¹.
The "Yvonne Cream Premium" launching nationwide at Tsuruha Group is a premium-formula cream containing the highest concentration*² of Job's Tears extract*³ in the series' history. While it has garnered strong support at co-ops and official EC stores, the company has decided to expand its presence in the drugstore market so more customers can experience the product directly.
◆ Product Description
Yvonne Cream Premium
Capacity: 20g
Availability: Sales begin in late April 2026 at Tsuruha Group stores nationwide (Tsuruha Drug, Kusuri no Fukutaro, Wants, Wellness, Lady Drug, Kyorindo, Drug Eleven).
*Please contact individual stores for product availability.
*Currently available at Kagayaku Cosmetics official stores (Amazon, Rakuten, Yahoo! Shopping) and Consumer Cooperatives.
◆ Features: Highest concentration in Yvonne series history. Rich cream adheres for long hours.
[Highest Concentration in Yvonne Series History]
A premium formula lavishly blended with Job's Tears seed extract (moisturizing ingredient).
[Long-lasting Adhesion to Rough Skin Caused by Old Dead Skin Cells]
The rich cream stays on the skin for a long time even on rough skin where dead skin cells have accumulated, providing firm adhesion. It prevents skin irritation and leads to smooth skin, addressing concerns that increase with age.
[Double Blend of Skin Smoothing Ingredients]
Double-blended with Yokuinin Extract (Moisturizing: Job's Tears Seed Extract, Hydrolyzed Job's Tears Seed) and Kyounin Extract (Moisturizing: Apricot Seed Extract, Apricot Kernel Oil). Furthermore, it contains Vaseline (base) for moist and smooth skin.
*¹ Total series shipment quantity until Jan 2026 / Company research
*² Within the Yvonne series
*³ Job's Tears Seed Extract (moisturizing ingredient)
■ Yvonne Brand Site
https://willumina.co.jp/ibonne/
■ About Willumina Inc.
Started in 1984 as a business division of Nichimen Corporation (now Sojitz). Since then, it has provided "safe and secure" products such as cosmetics, hair care, oral care, and health foods as the top vendor in the cosmetics category for Consumer Cooperatives (co-ops/approx. 30 million members). Currently, it also sells through EC sites and drugstores. Additionally, "Ibiza Beauty," born in 2015, is a pioneer brand for femcare products in Japan. As a Well-Being & Beauty Company, it aims to realize a society where all women can live brightly and authentically. Recipient of the FY2025 Tokyo Woman Empowerment Promotion Grand Prize "Excellence Award."
■ Biography of Willumina CEO
Shiona Yukimura
After serving as a business manager for products for women such as cosmetics, wellness, and maternity at Rakuten, she participated in the management of a digital marketing startup. Later, she engaged in business development involving investments in wellness and medical fields at a trading company. In 2022, she became the CEO of Willumina Inc.
Representing Japan in the "EY Entrepreneurial Winning Women™ Asia-Pacific class of 2024," a support program for female entrepreneurs seeking to solve social issues and scale up. Open Innovation Advisor for Hiroshima University. Completed Graduate School of Business Administration at Keio University. Member of Keizai Doyukai since March 2025.
[Company Overview]
Company Name: Willumina Inc.
Location: Headquarters - 3F KDX Iidabashi Square, 4-1 Shin-ogawamachi, Shinjuku-ku, Tokyo
Representative: CEO Shiona Yukimura
Business: Planning and development for co-ops, wholesale for co-ops, brand business, OEM business
URL: https://www.willumina.co.jp/