[Loved by Co-ops for 40 Years] Skincare Brand 'Squa Beauty', Formulated with High-Quality Squalane, Launches 40th Anniversary Site!
Willumina's co-op exclusive skincare brand 'Squa Beauty' celebrates its 40th anniversary with a special website, product renewals, and limited-edition items planned throughout the year.
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- 📰 Published: March 31, 2026 at 21:30
- 🔍 Collected: April 1, 2026 at 13:39 (16h 9m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 04:01 (494h 22m after Collected)
Willumina Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Shiona Yukimura, hereinafter 'Willumina') announces that its skincare brand 'Squa Beauty', designed for Consumer Co-operatives (hereinafter 'Co-ops'), is celebrating its 40th anniversary since its birth in 1986. To commemorate this, a '40th Anniversary Special Site' has been launched, condensing the brand's history and commitment.
Furthermore, taking the opportunity of the 40th anniversary, anniversary measures will be sequentially rolled out throughout the year, including the renewal of its consistently popular long-selling items and the launch of limited items expressing gratitude for continued patronage.
[Squa Beauty 40th Anniversary Special Site]
https://www.kagayaku-cosmetics.com/lp/squa-beauty/40th/
■Background of 'Squa Beauty' 40th Anniversary: Unchanging Sincerity and Evolving Quality
Starting with a single bottle of squalane oil in 1986, 'Squa Beauty' has continuously responded to the voices of Co-op members asking for 'high-quality products that the whole family can use with peace of mind' at a 'price that can be maintained every day' for 40 years. By thoroughly sticking to a simple formula that brings out the skin's original healthy beauty, with the naturally derived moisturizing ingredient 'squalane' blended into all products, it has now grown into a brand loved by three generations of families.
■Highlights of the 40th Anniversary Special Site
The special site offers not only the history of the brand, but also interviews with loyal users and content conveying gratitude for long-standing patronage.
1. Brand History: From its birth in 1986 to the present. Trace the trajectory of evolution and the packages that have changed with the times.
Furthermore, taking the opportunity of the 40th anniversary, anniversary measures will be sequentially rolled out throughout the year, including the renewal of its consistently popular long-selling items and the launch of limited items expressing gratitude for continued patronage.
[Squa Beauty 40th Anniversary Special Site]
https://www.kagayaku-cosmetics.com/lp/squa-beauty/40th/
■Background of 'Squa Beauty' 40th Anniversary: Unchanging Sincerity and Evolving Quality
Starting with a single bottle of squalane oil in 1986, 'Squa Beauty' has continuously responded to the voices of Co-op members asking for 'high-quality products that the whole family can use with peace of mind' at a 'price that can be maintained every day' for 40 years. By thoroughly sticking to a simple formula that brings out the skin's original healthy beauty, with the naturally derived moisturizing ingredient 'squalane' blended into all products, it has now grown into a brand loved by three generations of families.
■Highlights of the 40th Anniversary Special Site
The special site offers not only the history of the brand, but also interviews with loyal users and content conveying gratitude for long-standing patronage.
1. Brand History: From its birth in 1986 to the present. Trace the trajectory of evolution and the packages that have changed with the times.