Willmina Launches 'Haritamago Eye Bag Sheet' to Address Under-Eye Sagging, a Concern for Nearly Half of Women in Their 60s and 70s
Key facts
- Willmina Launches 'Haritamago Eye Bag Sheet' to Address Under-Eye Sagging, a Concern for Nearly Half of Women in Their 60s and 70s
- Willmina Co., Ltd. will begin selling its 'Haritamago Eye Bag Sheet,' an oil-gel patch for eye care, on major e-commerce platforms starting June 3, 2026. The product was developed in response to concerns about 'under-eye sagging,' which affects 46.8% of women in their 60s and 70s. Following a highly successful pre-launch in co-ops in March 2026 that led to stock shortages, the company has ramped up production and decided to expand sales to Amazon, Rakuten, and Yahoo! Shopping.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Willmina Co., Ltd. will begin selling its 'Haritamago Eye Bag Sheet,' an oil-gel patch for eye care, on major e-commerce platforms starting June 3, 2026. The product was developed in response to concerns about 'under-eye sagging,' which affects 46.8% of women in their 60s and 70s. Following a highly successful pre-launch in co-ops in March 2026 that led to stock shortages, the company has ramped up production and decided to expand sales to Amazon, Rakuten, and Yahoo! Shopping.
- Citation
- Willmina Launches 'Haritamago Eye Bag Sheet' to Address Under-Eye Sagging, a Concern for Nearly Half of Women in Their 60s and 70s (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Willmina Co., Ltd. will begin selling its 'Haritamago Eye Bag Sheet,' an oil-gel patch for eye care, on major e-commerce platforms starting June 3, 2026. The product was developed in response to concerns about 'under-eye sagging,' which affects 46.8% of women in their 60s and 70s. Following a highly successful pre-launch in co-ops in March 2026 that led to stock shortages, the company has ramped up production and decided to expand sales to Amazon, Rakuten, and Yahoo! Shopping.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 21:30
- 🔍 Collected: June 3, 2026 at 12:50
- 🤖 AI Analyzed: June 3, 2026 at 12:58 (7 min after Collected)
Willmina Co., Ltd. (Headquarters: Shinjuku, Tokyo; CEO: Shiona Yukimura) began sequential sales of its 'Haritamago Eye Bag Sheet,' an oil-gel patch for those concerned with eye area care, through consumer co-operatives (co-ops) starting in March 2026.
Immediately after its release, the product received a response far exceeding expectations, leading to a temporary stock shortage. The company has now established a stable supply system through increased production. Consequently, sales will commence at official e-commerce mall stores (Amazon, Rakuten, Yahoo! Shopping) on June 3, 2026.
◆ Development Background
In a survey on skin concerns conducted by Willmina targeting women in their 60s and 70s, 46.8% cited 'under-eye sagging' as a problem. The eye area is prone to various signs of aging, and puffiness under the eyes can lead to a tired or older appearance, increasing the need for targeted care items. Against this backdrop, Willmina developed a special patch for eye bags formulated with eggshell membrane extract.
◆ Product Description
- Product Name: Haritamago Eye Bag Sheet
- Reference Price: ¥2,288 (tax included)
- Volume: 36 patches (3 sheets of 12)
- Launch Date: Wednesday, June 3, 2026
- Retailers: Kagayaku Cosme official stores (Amazon, Rakuten, Yahoo! Shopping)
【Features】
This half-egg-shaped oil-gel patch, formulated with eggshell membrane extract, allows beauty ingredients to slowly penetrate the stratum corneum overnight. In addition to eggshell membrane extract that supports skin firmness and elasticity, it contains moisturizing ingredients like niacinamide, double collagen, double hyaluronic acid, and three other intensive eye care components. It provides focused care for the eye area, leading to firm and plump skin.
Immediately after its release, the product received a response far exceeding expectations, leading to a temporary stock shortage. The company has now established a stable supply system through increased production. Consequently, sales will commence at official e-commerce mall stores (Amazon, Rakuten, Yahoo! Shopping) on June 3, 2026.
◆ Development Background
In a survey on skin concerns conducted by Willmina targeting women in their 60s and 70s, 46.8% cited 'under-eye sagging' as a problem. The eye area is prone to various signs of aging, and puffiness under the eyes can lead to a tired or older appearance, increasing the need for targeted care items. Against this backdrop, Willmina developed a special patch for eye bags formulated with eggshell membrane extract.
◆ Product Description
- Product Name: Haritamago Eye Bag Sheet
- Reference Price: ¥2,288 (tax included)
- Volume: 36 patches (3 sheets of 12)
- Launch Date: Wednesday, June 3, 2026
- Retailers: Kagayaku Cosme official stores (Amazon, Rakuten, Yahoo! Shopping)
【Features】
This half-egg-shaped oil-gel patch, formulated with eggshell membrane extract, allows beauty ingredients to slowly penetrate the stratum corneum overnight. In addition to eggshell membrane extract that supports skin firmness and elasticity, it contains moisturizing ingredients like niacinamide, double collagen, double hyaluronic acid, and three other intensive eye care components. It provides focused care for the eye area, leading to firm and plump skin.
FAQ
「ハリたまご 目袋シート」とはどのような製品ですか？
株式会社ウィルミナが開発した、目の下のたるみ（目袋）を集中ケアするための卵殻膜エキス配合オイルゲルパッチです。一晩貼って寝るだけで、美容成分が角質層まで浸透し、肌にハリと潤いを与えます。
この製品はいつからどこで購入できますか？
2026年3月から生活協同組合で先行販売されており、2026年6月3日からはAmazon、楽天市場、Yahoo!ショッピングの「かがやくコスメ公式店」でも購入可能になります。
製品の主な特徴と成分は何ですか？
卵殻膜エキスによるハリ・弾力アップが最大の特徴です。その他、ナイアシンアミド、Wコラーゲン、Wヒアルロン酸などの保湿・エイジングケア成分が配合された半卵形の密着型パッチです。
開発の背景について教えてください。
ウィルミナが実施した調査で、60～70代女性の46.8%が「目の下のたるみ」に悩んでいることが判明したため、その悩みにピンポイントで応える製品として開発されました。
価格と内容量を教えてください。
公式オンラインショップでの参考価格は36枚入りで2,288円（税込）です。