Willumina Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Shiona Yukimura; hereinafter 'Willumina') is proud to announce that the 'Ultra Keep Eyeliner Soft Brown' from its makeup brand Make Proportion has won both 'Best Buy' and 'No.1' in the 'Classic Brown Eyeliner' category of the March 2026 issue of LDK the Beauty (Shinyusha Co., Ltd.), titled 'The Perfect Eyeliner You Need Right Now'.

In this eyeliner special feature, beauty professionals conducted rigorous testing on everyday-use classic eyeliners. Brown-toned eyeliners were selected and evaluated across key criteria including finish, long-wear performance, and ease of use.

To commemorate this achievement, a special 15% discount campaign will be held on the official Kagayaku Cosmetics online stores (Amazon, Rakuten Market, Yahoo! Shopping).

About LDK the Beauty

LDK the Beauty is a cosmetics-focused magazine spun off from LDK, Japan's popular consumer testing magazine for women. With no advertising or sponsored content, the editorial team and experts rigorously test every product from a real user's perspective. The magazine delivers honest, reader-first evaluations, critically reviewing both affordable and luxury cosmetics and skincare without bias. It collaborates with specialized labs, former cosmetic developers, physicians, and professional makeup artists to provide unbiased assessments and practical beauty advice.

Media Name: LDK the Beauty

Release Date: 22nd of every month

Publisher: Shinyusha Co., Ltd.

Shinyusha Official Website: https://www.shinyusha.co.jp/

Commemorative Sale for LDK the Beauty Award

To celebrate the dual win of 'Best Buy' and 'No.1' in LDK the Beauty, a special sale offering 15% off the entire Make Proportion series—including the award-winning Ultra Keep Eyeliner—is now live.

- Eligible Products: Entire Make Proportion series, including Ultra Keep Eyeliner - Discount: 15% off - Period: June 16 (Tue), 2026 – June 22 (Mon), 2026 - Stores: Official Kagayaku Cosmetics EC Mall Stores (Amazon, Rakuten Market, Yahoo! Shopping)

※ Links will direct to the Ultra Keep Eyeliner product page.

Don't miss this chance to try the award-winning 'Make Proportion Ultra Keep Eyeliner'.

Award-Winning Product

### Make Proportion Ultra Keep Eyeliner

Glides on smoothly and adheres perfectly—lasts up to 10 hours* without smudging!

Easy to apply even on droopy or wrinkled eyelids! This innovative eyeliner stays put and resists smudging for long-lasting wear*. Ideal for beginners, it delivers beautiful, precise eye makeup effortlessly. Featuring an ultra-smooth gel core and a unique beauty-correcting tip designed for superior control and ease of application.

*Results and wear time may vary by individual.

For more product details, please visit the official site.

About Make Proportion

Make Proportion is a makeup artist-curated brand with the concept of 'designing the face you want to become'. Launched in 2017, it offers easy-to-use, functional makeup and hair coverage products primarily through consumer cooperatives. The series has achieved cumulative sales of over 1.06 million units*. Available at consumer co-ops, Kagayaku Cosmetics official stores (Amazon, Rakuten, Yahoo! Shopping), select variety stores, and drugstores.

*Cumulative shipments as of May 2026 / based on company data

Official Kagayaku Cosmetics Stores

- Rakuten Store: https://www.rakuten.ne.jp/gold/otohadalabo/ - Amazon Store: https://www.amazon.co.jp/s?me=A1LXH5WQNRR9BZ&marketplaceID=A1VC38T7YXB528 - Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/otohadalabo/

About Willumina Co., Ltd.

Founded in 1984 as a division of Nichimen Corporation (now Sojitz), Willumina became the top vendor in cosmetics for consumer cooperatives (with approximately 30 million members). The company provides safe and reliable products in cosmetics, hair care, oral care, and health supplements. Today, its products are also available via e-commerce sites and drugstores. Its 2015 brand 'Ibiza Beauty' is a pioneer in Japan's femcare market. As a Well-Being & Beauty Company, Willumina aims to empower all women to live confidently and joyfully. Recipient of the 2025 Tokyo Metropolitan Government Women's Empowerment Promotion Award (Excellence Prize).

CEO Profile: Shiona Yukimura

Shiona Yukimura served as business lead for women's products (cosmetics, wellness, maternity) at Rakuten Marketplace, then joined a digital marketing startup. Later, she led business development with investment in wellness and healthcare sectors at a trading company. Appointed President & CEO of Willumina in 2022.

Selected as Japan's representative for EY's 'Entrepreneurial Winning Women™ Asia-Pacific 2024', a program supporting female entrepreneurs solving social issues. Open Innovation Advisor at Hiroshima University. Graduate of Keio University Graduate School of Business Administration. Member of the Japan Association of Corporate Executives (Keizai Doyukai) from March 2025.

Company Overview

- Company Name: Willumina Co., Ltd. - Headquarters: 3F, KDX Iidabashi Square, 4-1 Shinogawa-cho, Shinjuku-ku, Tokyo - Representative: CEO Shiona Yukimura - Business: Planning & development for co-ops, wholesale to co-ops, brand business, OEM services - URL: https://www.willumina.co.jp/

Brand Websites

- Kagayaku Cosmetics: https://kagayaku-cosmetics.com/ - Ibiza Beauty: https://ibizabeauty.net/ - Otohada Laboratory: https://otohadalabo.jp/

Willumina OEM Services

Backed by 40 years of cosmetic development expertise and strong partnerships, Willumina offers end-to-end services from marketing and planning to manufacturing and sales strategy. We deliver fast, tailored product proposals to fully meet client needs.

Service details: https://willumina.co.jp/service/oem/

Inquiries: wm_oem@willumina.co.jp

Willumina Product Tester Recruitment

Willumina is recruiting testers for new cosmetics and services

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: Amazon