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Giant 3D Pompompurin Objects Appear in 3 Shibuya Locations! Unveiling "Pompompurin Shibuya de Shiranpurin♪" Celebrating 30th Anniversary

Sanrio is celebrating Pompompurin's 30th anniversary with a special event, "Pompompurin Shibuya de Shiranpurin♪," featuring giant 3D objects in three Shibuya locations from April 15th to April 21st, 2026. These approximately 3-meter tall objects offer a unique, relaxing experience for visitors, including photo opportunities and interactive features like AR effects on TikTok, aiming to deliver healing and a moment of respite.

Source: prtimes.jp

Drawing Shiga's Future from 'Water.' General Construction Company SAWAMURA Participates in 'SHIGA FUTUREs THINKING WEEK 2026,' Exhibiting 'Omizo Future Emaki' Weaving Local History and Future.

SAWAMURA, a general construction company, is participating in 'SHIGA FUTUREs THINKING WEEK 2026' (SFTW), an event focused on shaping Shiga's future through a 'water-centric' approach. They will exhibit an 'Omizo Future Emaki' (future picture scroll) that visualizes the history and future vision of the Omizo area, created through dialogue with local residents. The company also plans to expand this initiative globally and connect it to new businesses leveraging local value.

Source: prtimes.jp

【Breaking News・Top 10】"2026 Sanrio Character Award"

Sanrio has announced the initial preliminary rankings for the "2026 Sanrio Character Award," revealing the top 10 overall and top 5 by country/region. Cinnamoroll leads the overall rankings, with Pompompurin (celebrating its 30th anniversary) and Pochacco following, making the "Big 3 Dog Characters" prominent. The final results will be announced on June 28th at Pacifico Yokohama, coinciding with the "Sanrio Fes 2026 in Minato Mirai" event.

Source: prtimes.jp

[Promotion Partner Recruitment] Popular Live Streamers Gather for the Live Streaming Summer Festival Event "Chocho Matsuri 2026" to be Held

everylive, a live streaming app, is recruiting promotion partners for its offline summer festival event, "Chocho Matsuri 2026," featuring popular live streamers. The event aims to integrate live streaming, real-world experiences, and social media promotion to create a highly engaging and impactful marketing platform.

Source: prtimes.jp

Is it still possible? Comprehensive Selection Strategy Seminar for New 3rd-Year High School Students and Parents | STRIX Online Seminar Held for Free

This seminar addresses the concerns of new 3rd-year high school students and their parents regarding comprehensive selection exams for universities, emphasizing that success is possible even with a late start if preparations are made in the correct order. It highlights that many students stop at mere research, while universities value problem-setting and idea generation. STRIX, an online cram school, offers guidance from university faculty and researchers, sharing core strategies for essays, interviews, and realistic schedules to help students gain admission to top universities.

Source: prtimes.jp

Manga Artist Nono Shimanaga's Autograph Session a Great Success at Europe's Largest 'Leipzig Book Fair 2026,' Attracting 310,000 Visitors—Positive Response for IP Expansion in the European Market

Manga artist Nono Shimanaga held a successful autograph session at the Leipzig Book Fair 2026 in Germany, celebrating the release of the German translation of her manga 'Mach ihn hart: Mein Chef hält sich nicht zurück!' The event, which attracted a record 310,000 visitors, highlighted the strong popularity of Japanese manga in Europe and the potential for further IP expansion. Shimanaga also participated as an official guest at 'Koibana 2026,' an event focused on romance and creative culture for adults, further engaging with target audiences and demonstrating high purchasing intent for her works.

Source: prtimes.jp

A Day for Dog Lovers. WHATAWON is Recruiting Exhibitors for an Outdoor Market that 'Reaches Dog Lovers' [Osaka, Kishiwada]

WHATAWON, operated by Antiqua Co., Ltd. in Kishiwada City, Osaka, is seeking exhibitors for its popular outdoor market, "Watawan Marche," to be held on Sunday, April 19, 2026. The event, which welcomes dog-related product and service providers, is designed to be accessible for first-time and small-scale exhibitors with an outdoor area fee of 5,000 yen. It's a day for dog lovers to gather, enjoy shopping, and participate in activities like a Schnauzer meet-up and obstacle race.

Source: prtimes.jp

[A Must-See for M&A and Business Succession Professionals] Pimu to Exhibit at "Startup JAPAN EXPO 2026", Offering Seamless Support from Technical DD to Post-Acquisition Improvement | First 10 Companies Receive a Free 30-Minute Technical Diagnosis

Pimu Co., Ltd. will exhibit at "Startup JAPAN EXPO 2026" to showcase their services: "Tech-Cali for M&A/PMI," which offers seamless technical due diligence and post-acquisition improvement for M&A, and "Tech-Cali," a monthly subscription external development team service. They are offering a free 30-minute technical diagnosis for the first 10 companies that reserve a booth visit.

Source: prtimes.jp

TV Asahi Oshidora Saturday Drama "If I Fell in Love with a Terminator" Special Stage Confirmed!

Award Inc. will host Japan's largest fashion and music event, "Rakuten GirlsAward 2026 SPRING/SUMMER," on April 18, 2026. A special stage for the TV Asahi drama "Terminator to Koishichattara" has been confirmed, featuring cast members Kaito Matsukura, Nako Yabuki, and Eriko Sato. The drama is a unique sci-fi romantic comedy about an android from the future protecting a heroine who struggles in her new job.

Source: prtimes.jp

~ "ABEMA" 10th Anniversary Special Program "30-Hour Limit Break Festival" ~ Live broadcast confirmed for "Women Who Can't Keep Silent: Special Live Confession of Turbulent Lives," a special edition of a popular variety show featuring MEGUMI, Ayame Goriki, and Hikorohi as MCs.

ABEMA is celebrating its 10th anniversary with a "30-Hour Limit Break Festival" special program from April 11-12, 2026. As part of this event, a special live broadcast of the popular variety show "Women Who Can't Keep Silent: Special Live Confession of Turbulent Lives" will feature celebrities like Ruriko Kojima and Kazuyo Matsui, discussing women's happiness and their tumultuous life experiences. ABEMA aims to continue providing high-quality, free content and enriching its value as a social infrastructure.

Source: prtimes.jp

Japan's Largest Design Conference "Designship 2026," with Over 50,000 Cumulative Participants and 290+ Companies, Adds New Sponsorship Plans Due to Popular Demand

Designship 2026, Japan's largest design conference, has opened recruitment for sponsoring companies and has already sold out some plans, leading to the creation of new additional sponsorship options. The conference, which has seen over 50,000 cumulative participants since 2018, aims to connect diverse design fields and foster future design talent. New initiatives for 2026 include a sponsor-exclusive networking area and continued support for student designers and engineers through the "Hack-1 Grand Prix."

Source: prtimes.jp

[Official Report] Korean Musical ON SCREEN 'Elisabeth' Dolby Atmos Version Special Event Held! Ambassador Sonim, who led the series, appeared on stage!

A special event was held to commemorate the release of the Dolby Atmos version of the Korean musical 'Elisabeth' ON SCREEN series, featuring Sonim, the official ambassador. The event highlighted the immersive sound experience of Dolby Atmos and Sonim's contributions to promoting the series, which brings acclaimed Korean musicals to cinemas. The results of an encore screening poll were also announced, with 'Elisabeth' and 'Phantom' selected for re-screening.

Source: prtimes.jp

Mitsuteru Uchimura's Comedy Show "LIFE!" to Hold Largest Ever Comedy Live in Karaoke Rooms Nationwide! Live Viewing on May 10th (Sunday) with JOYSOUND "MiruHako"!

XING Inc. is offering a live viewing of Mitsuteru Uchimura's "LIFE! ON STAGE" comedy show, the largest in its history, via JOYSOUND's "MiruHako" service in karaoke rooms nationwide. The event will be broadcast live on May 10th, 2026, from 2:00 PM, with an archive viewing period from May 14th to May 17th. Tickets cost 4,800 yen (plus room charge), allowing fans to enjoy the show with high-quality sound and visuals in a private setting.

Source: prtimes.jp

Popular voice actors Anna Suzuki, Hika Tsukishiro, Tsumugi Nanase, and Miya Minato in self-styled school uniforms! Merchandise sales for the March event 'Seigura Seminar' until Sunday, April 5th!

The event "Seigura Seminar ~Learn the Industry SHOW~ Spring Intensive Course," held on March 22, 2026, featured popular voice actors. Merchandise from this event, including self-styled school uniforms, is currently on sale through Info-Square until April 5th. A campaign is also running to win autographed cheki with purchases over 10,000 yen.

Source: prtimes.jp

The Nippon Foundation Presents Izawa Takushi and MEGURI2040 Onboard Quiz Tour ~Challenge Letter from the Future of the Sea~ to be Held in Okayama on Sunday, July 5th! Applications Open from Friday, April 3rd! 100 Junior High and High School Students to be Invited by Lottery!

The Nippon Foundation is hosting an 'Onboard Quiz Tour ~Challenge Letter from the Future of the Sea~' in Okayama on July 5th, 2026, as part of its MEGURI2040 project. Junior and high school students can apply for a chance to join Takushi Izawa on an automatically navigating ship for a quiz rally and experience the future of maritime technology.

Source: prtimes.jp

2026 Season Opener! A New Style Baseball Event "THREE GONG.6 -CHUBU FRONTIER in MIE-" Where Everything is Decided "Instantly" from the Top of the 9th Inning, to be Live Streamed on "17LIVE"!

17LIVE, Japan's largest live streaming app, will live stream the 2026 season opener of "THREE GONG," a new style of baseball event held in Mie Prefecture. This event, starting from the top of the 9th inning with runners on first and third, decides the winner in just one inning with three outs. The broadcast will feature an original team of 17LIVE streamers, "LIVE's," and "Three Gong Girls" selected through an in-app event, including two Taiwanese streamers.

Source: prtimes.jp

[Greenery Day] Special Program of "Furano Nature School Tokyo Campus" Supervised by Writer Sou Kuramoto, Held at Showa Commemorative National Government Park on May 4, 2026 (Monday/Holiday)

Seibu Landscape Co., Ltd. will host a special environmental learning program, "Furano Nature School Tokyo Campus," supervised by writer Sou Kuramoto, at Showa Commemorative National Government Park on May 4, 2026, which is Greenery Day. This program, usually held only on Fridays, offers discounted prices for individuals and families to learn about global environmental issues through interactive experiences. Each session lasts approximately 120 minutes, and participants can also enjoy the park's spring flower fields.

Source: prtimes.jp

Kawada Feather to Exhibit at 'Junkan Fes Nagoya' to Promote Resource Circulation for the Next Generation – Down Product Collection Campaign Also to be Held

Kawada Feather Co., Ltd., Orikane Co., Ltd., and Risupack Co., Ltd. will exhibit at 'Junkan Fes Nagoya' on April 18, 2026, an event focused on promoting resource circulation. The event will feature a 'RELEASE⇔CATCH' system for collecting and reusing clothing, a '¥0Market' for free used clothes, and a special campaign to collect down products. Kawada Feather, a feather specialist with over 130 years of history, will recycle collected down into high-quality new resources.

Source: prtimes.jp

25 Years of Delivering Fun and Smiles. Kisuke BOX to Hold 25th Anniversary Event on April 29th [Ehime Prefecture, Kisuke Co., Ltd.]

Kisuke BOX, a multi-entertainment complex, will host a special 25th-anniversary event on April 29, 2026, featuring mahjong tournaments, mochi-pounding, speed climbing with Ehime Pro-Wrestling, and a candy-tossing event. The celebration aims to express gratitude to the community for 25 years of support, offering diverse activities for all ages.

Source: prtimes.jp

Fastest Advance (Lottery) Sales for 'Cinema Damis' Start! Assigned Characters for Each Cast Member of 'Super Dimensional Investigation Team Marukyu' Also Announced!

Imagica Infos and Tokyu Recreation are collaborating to host the third 'Cinema Damis' murder mystery event at 109 Cinemas Kiba on June 21, 2026. This event features popular voice actors performing two installments of 'Super Dimensional Investigation Team Marukyu,' with five new cast members and special participation options for attendees. Advance lottery ticket sales begin on April 3rd, offering various seating tiers with exclusive merchandise.

Source: prtimes.jp

Animate Umeda Celebrates 1st Anniversary of Grand Opening! Various Events to Be Held Sequentially Starting April 20th to Commemorate! 'Yumendai Myutype' Appointed as Ambassador!

Animate Umeda is celebrating its first anniversary since its grand opening. To commemorate the occasion and thank customers, a series of events will be held starting April 20, 2026. The idol unit 'Yumendai Myutype' has been appointed as the anniversary ambassador, with events including costume exhibitions, special in-store announcements, and distribution of illustrated cards.

Source: prtimes.jp

TechTrain Supports Student Free Ticket Initiative for Japan's First Official Laravel International Conference "Laravel Live Japan 2026"

TechTrain is supporting "Laravel Live Japan 2026," Japan's first official international Laravel conference, by sponsoring student free tickets. The event aims to provide Japanese engineers with global exposure, featuring top speakers like Laravel creator Taylor Otwell and offering simultaneous interpretation. TechTrain encourages students to seize this valuable opportunity to learn from world-class engineers.

Source: prtimes.jp

Yamakai, Nerea, and others' appearance on a popular fortune-telling program leads to a YouTube collaboration with fortune teller Noriko Ogushi! Released on the YouTube channel "Yamakai TV"!

The entertainment ballet company "The Ballet Show" collaborated with popular fortune teller Noriko Ogushi on their official YouTube channel "Yamakai TV." This collaboration was sparked by the members' appearance on the YouTube version of the popular variety show "Sudden Fortune-telling, May I?" The new video, released on March 31, 2026, features Ogushi re-examining the members' palm readings and performing name divination, delving deeper into their personalities.

Source: prtimes.jp

Women's Lifestyle & Workstyle Festival Held in Minato, Tokyo: 220 Attendees and 22 Booths Providing "Financial Learning That Leads to Action"

On March 20, 2026, the "Women's Lifestyle & Workstyle Fest" was held in Tokyo, attracting 220 attendees. The event, themed "money," focused on empowering women to take concrete steps towards their financial goals through interactive booths, expert consultations, and engaging sessions, fostering action beyond mere information gathering.

Source: prtimes.jp

[TAC Civil Servants] National Comprehensive Seminar for University Freshmen Held Online on April 17, 2026 (Friday)!

TAC Corporation is hosting an online seminar for new university first-year students on April 17, 2026, focusing on the National Comprehensive Civil Service Exam's 'General Education Category.' The session will highlight the career benefits, efficient application strategies, and how to balance the application process with student life. Additionally, TAC is running a 'Spring Discount Campaign' from April 1 to May 31, 2026, offering significant discounts on courses and a free 'General Education Category Strengthening Pack'.

Source: prtimes.jp

Expressing Gratitude: Freshly Baked Bread at Special Prices - "Panya SUN to Efu" Chaya Main Store Celebrates 4th Anniversary with All Items for ¥220 Event

"Panya SUN to Efu," a bakery powered by solar energy, is celebrating the 4th anniversary of its Chaya main store with a special three-day event from April 24-26, 2026. During this event, all bread items will be available for a special price of ¥220 (tax included), with the possibility of combining discounts. The bakery emphasizes delivering freshly baked bread throughout the day, a concept they've maintained since their opening in 2022.

Source: prtimes.jp

【HIROFU】Special Instagram Live with Stylist Naoko Okugusa Starting April 9th (Thursday) at 20:30

HIROFU, a ladies' bag brand by World Group, will host a special Instagram Live session on April 9th at 20:30 with stylist Naoko Okugusa. Broadcast live from the HIROFU Daimaru Tokyo store, the event will showcase the new "BREZZA" series of hand-knitted all-leather mesh bags, featuring new models and colors launching on April 10th. Ms. Okugusa will share her insights on the brand's appeal and provide styling recommendations.

Source: prtimes.jp

Many Visitors Experience | "Ear Acupressure Jewelry" is a Popular Experiential K-Beauty Event, Increasing Visitors as Free-to-Enjoy Content [Held in Shibuya]

The "WBL × HARUPO K-BEAUTY FESTA in SHIBUYA" event, featuring K-Beauty brands wbL and HARUPO, has seen a significant increase in visitors since its opening. The "Ear Acupressure Jewelry Salon Service" is particularly popular, offering beauty and conditioning benefits beyond just aesthetics. The event, which runs until April 5, 2026, also allows free admission with gifts for completing missions, contributing to its growing attendance.

Source: prtimes.jp

Kurume/Chikugo Gourmet and "Monozukuri Experience" Gather! "FURIURI Industrial Park Market" to be Held on Saturday, April 11!!

Morisaki Co., Ltd. will hold the 5th "FURIURI Industrial Park Market" on Saturday, April 11, 2026, in conjunction with Sakura Miso Foods Co., Ltd.'s "Spring Kura Biraki" event. This year's market will feature an expanded "monozukuri experience" with a record 15 workshops for all ages, alongside a wide variety of food and sweets booths. Details and updates are available on the company's official Instagram.

Source: prtimes.jp

Kurume/Chikugo Gourmet and "Monozukuri Experience" Gather! "FURIURI Industrial Park Market" to be Held on Saturday, April 11!!

Morisaki Co., Ltd. will hold the 5th "FURIURI Industrial Park Market" on Saturday, April 11, 2026, in conjunction with Sakura Miso Foods Co., Ltd.'s "Spring Kura Biraki" event. This year's market will feature an expanded "monozukuri experience" with a record 15 workshops for all ages, alongside a wide variety of food and sweets booths. Details and updates are available on the company's official Instagram.

Source: prtimes.jp

The Westin Yokohama: Japanese Garden Featuring Bonsai Appears!? Matcha Dessert Buffet to Be Held

The Westin Yokohama is hosting a "Matcha Garden Dessert Buffet" from May 11th to June 30th, 2026, at its Pacific Table buffet restaurant. The buffet will feature a Japanese garden-inspired display with a DRY BONSAI at its center, surrounded by a rich selection of matcha sweets and other tea-infused desserts. Guests can enjoy unique matcha creations, traditional Japanese sweets with a matcha twist, and even a matcha chocolate fondue.

Source: prtimes.jp

Nagoya Grampus x Nagoya City Waterworks and Sewerage Bureau Collaboration Project: "Grampus-kun Kinkosui" Appears at the New Paloma Mizuho Stadium! Announcement of Unveiling Ceremony and Commemorative Gift Distribution on Saturday, April 18th

Nagoya Grampus, in collaboration with the Nagoya City Waterworks and Sewerage Bureau, will install an environmentally friendly, direct-connection cold water dispenser forマイボトル (my bottle) called "Grampus-kun Kinkosui" at the new Paloma Mizuho Stadium, opening on April 18th. An unveiling ceremony will be held with former player Shohei Abe and Grampus-kun, and the first 500 attendees will receive an original design portable cup.

Source: prtimes.jp

[First Public Release] "Oshikatsu" Experience You Can Buy Without Waiting: Oshikatsu Trailer House Appears at Yakimanju Festival!

SDRS Corporation will debut an "Oshikatsu Trailer House" at the Yakimanju Festival in Maebashi City, Gunma Prefecture, on April 11-12, 2026. This initiative, a collaboration with Maebashi City's promotion and the anime "Maebashi Witches," offers fans an immersive experience and merchandise sales without long waits. The trailer house is specially decorated to reflect the anime's world, provides a cashless shopping experience, and serves as a unique photo spot.

Source: prtimes.jp

Elecom x Robo-do x Edion First Typing Contest Elecom Cup 2026 Spring Held

Robo-do, a robot programming school under the Edion Group, is collaborating with Elecom for the fourth annual "First Typing Contest Elecom Cup 2026 Spring." This event aims to help children improve their typing skills, crucial for programming education, using a user-friendly interface inspired by Elecom's "KEY PALETTO" keyboard. This year, it introduces an "Advanced Division" for participants junior high school age and above, and a live tournament will be held at "STREAM FEST.2026 Osaka."

Source: prtimes.jp

Cable TV Shinagawa Celebrates 30th Anniversary

Cable TV Shinagawa will celebrate its 30th anniversary on April 1, 2026, with a special public recording of its local program "Shinagawa EYE" on April 4th. This commemorative event, featuring all main cast and messengers, will include a talk session, quiz competition, and archived footage, broadcast in two parts on Shinagawa TV11. President Natsuyo Hashimoto expressed gratitude for local support and reaffirmed the company's commitment to enhancing services and contributing to a sustainable society as a regional information and communication infrastructure.

Source: prtimes.jp

"Tabekko Doubutsu x GIANTS" Puppet Fes Collaboration Announced!

Ginbis Co., Ltd. will hold a "Puppet Fes" collaboration event with "Giants Puppets" at the "Nippon Life Interleague Play Giants vs. Orix" game at Tokyo Dome on June 4, 2026. The event will feature animal characters cheering on the game, sales of collaboration goods, and special "Tabekko Doubutsu Seats" with original merchandise and optional photo session privileges. Details on goods and pouch designs will be announced later.

Source: prtimes.jp

“SPERM RACING JAPAN GRAND PRIX 2026,” the World's Smallest and Most Essential Race, to be Held This Autumn

HDX Cell Bank Inc. announced that it will host the "SPERM RACING JAPAN GRAND PRIX 2026" in Tokyo this autumn. This event aims to raise social awareness of reproductive health by observing and visualizing sperm movement in real-time on a micro-silicon course. The company also launched the "100 People Who Chose Their Future" project to promote preventive sperm freezing by offering free initial costs, freezing fees, and one year of storage to 100 participants.

Source: prtimes.jp

CheerSPOT x The 38th JUNON SUPERBOY CONTEST Cheer Ranking Results Announced

INFORICH Co., Ltd., which operates the fan advertising platform 'CheerSPOT', has announced the results of the cheer ranking for 'The 38th JUNON SUPERBOY CONTEST', a contest that has produced many popular male stars. Kenji Fukunaga, who won first place, will appear in an official JUNON commercial to be broadcast on digital signage of 'CHARGESPOT' nationwide. This initiative allows fans to individually place 'support advertisements' in public spaces.

Source: prtimes.jp

Anime 'Dream Festival! R' Voice-Okay Cheering Screening 3rd Round 'Saiko Koeteru! Dream Festival! R Cheering Screening!!!!!!! 3rd' to be Held on Sunday, May 10th at TOHO Cinemas Ueno!

The third 'Saiko Koeteru! Dream Festival! R Cheering Screening!!!!!!!' event is scheduled for Sunday, May 10, 2026, at TOHO Cinemas Ueno, featuring screenings of episodes 7-9 of the anime. Following the screenings, a mini talk show will be held with voice actors Iku Masaki (as Chizuru Sawamura) and Hideaki Kabumoto (as Hayato Kuroishi).

Source: prtimes.jp

Popular Influencer MINAMI, with over 5.8 Million Total Social Media Followers, is Coming to Panasonic Beauty Omotesando! Follow & Comment on Official Instagram for a Chance to be Invited to a Talk Event for 20 Lucky Winners.

Panasonic is hosting a special talk event at its "Panasonic Beauty Omotesando" store, featuring popular teen influencer MINAMI, who has over 5.8 million followers. Limited to 20 attendees, the event is free and requires entry via a lottery by following the store's Instagram and leaving a comment. Two prizes are available: event participation or a Panasonic hair iron and autographed shikishi.

Source: prtimes.jp

Life 4 Cuts" to Open at KANSAI COLLECTION 2026 S/S! Offering a Special Photo Experience with Limited Collaboration Frames

The South Korean self-photo brand "Life 4 Cuts" will participate in KANSAI COLLECTION 2026 SPRING & SUMMER, Japan's largest fashion event, held at Kyocera Dome Osaka. They will offer exclusive collaboration frames, allowing visitors to take unique photos as if on a runway. These frames will also be available at select stores for a limited time after the event.

Source: prtimes.jp

ABEMA Original Dating Reality Show 'Kyo, Suki ni Narimashita.' Holds Special Event at Tokyo Dream Park for its Grand Opening! Audience Delighted by Surprise Appearance of Haruto Imai & Nene Tokita 'Harunene' Couple

ABEMA's popular dating reality show 'Kyo, Suki ni Narimashita.' hosted a special event at the newly opened Tokyo Dream Park, featuring several popular couples from the show and comedian Yusuke Inoue. The event included interactive games and talk segments, culminating in a surprise appearance by the 'Harunene' couple, Haruto Imai and Nene Tokita, which thrilled the audience. It was also announced that a 'Kyo Suki Summer Festival Event' will be held at Tokyo Dream Park on August 10, 2026.

Source: prtimes.jp

The 7th General Election for 'Detariki Z: Daily Life of Special Defense Bureau Members' Begins! This Time, It's a School Festival! New Cosplay Added for All 79 Members!

Detariki Z has launched its 7th annual General Election, featuring a 'School Festival' theme with new exclusive cosplay outfits for all 79 members. Players can participate in a variety of campaigns, including free 10-pull gachas and event missions, to earn rewards and support their favorite characters in the competition.

Source: prtimes.jp