Women's Lifestyle & Workstyle Festival Held in Minato, Tokyo: 220 Attendees and 22 Booths Providing "Financial Learning That Leads to Action"
On March 20, 2026, the "Women's Lifestyle & Workstyle Fest" was held in Tokyo, attracting 220 attendees. The event, themed "money," focused on empowering women to take concrete steps towards their financial goals through interactive booths, expert consultations, and engaging sessions, fostering action beyond mere information gathering.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 17:00
- 🔍 Collected: April 3, 2026 at 08:30
- 🤖 AI Analyzed: April 18, 2026 at 00:19 (351h 49m after Collected)
On March 20, 2026, the "Women's Lifestyle & Workstyle Fest" was held in Tokyo, attracting 220 attendees. Centered on the concept of "mapping out the 'next step' to transform reality, rather than letting it end as an ideal," the event focused on the theme of "money"—a topic deeply relevant to daily life. The venue featured 22 booths across a diverse range of fields; in addition to sectors directly linked to income generation such as entrepreneurship, investment, and side hustles, there were exhibits covering beauty, health, mental wellness, communication support, corporate services, and even childcare. It served as an interactive space where visitors could engage in direct dialogue with experts to clarify the options best suited to their individual needs. Furthermore, through lecture sessions, private consultations, and stamp rallies, the event was meticulously designed to ensure that visitors didn't just gather information but were empowered to take immediate action. The fest garnered significant interest, particularly as it also introduced initiatives to support continued progress and practice even after the event concluded.
【Event Overview】
This experiential event was held under the concept of "Visualizing the 'next step' to drive real change, beyond just ideals." This year's theme is "Money."
Addressing unavoidable topics in a capitalist society—such as earning, spending, investing, and saving—the event was structured to emphasize not just acquiring knowledge, but "taking immediate action on the spot."
The venue brought together a wide range of options, including fields directly linked to income generation like entrepreneurship, investment, and side hustles, as well as beauty, health, mental care, publishing and media support, corporate booths, and even childcare services. It was designed as a space where participants could concretize the best path for themselves through direct dialogue with experts.
Event Information
Event Name: Women's Lifestyle & Workstyle Fest
Date: Friday, March 20, 2026 (Public Holiday) 13:00–17:00
Venue: Tokyo Metropolitan Industrial Trade Center Hamamatsucho (Minato-ku, Tokyo)
Event Theme: Money
【Event Day Atmosphere & Flow】
The event took place from 13:00 to 17:00, following a format that allowed attendees to freely explore and experience various booths at their own pace. It began with opening remarks from the three FEA organizers, after which the floor was opened for visitors to browse the exhibits.
The venue featured 22 booths offering a diverse range of experiences. These spanned from practical business topics—such as investment, entrepreneurship, side hustles, publishing, and smartphone-related services—to lifestyle offerings like coffee tasting, ear acupressure, massages, hair health consultations, and even a dedicated kids' space.
In addition to individual consultations and assessments at each booth, a stamp rally was held to encourage exploration. Some enthusiastic attendees even visited all 22 booths, demonstrating a high level of engagement and a desire to make the most of the event.
Even as the closing time approached, the energy remained high with non-stop conversations between participants. Active networking and consultations took place across many booths, naturally fostering "dialogue that goes beyond mere learning."
The speaking sessions featured Ryotaro Kodama from Inoue Tax Accounting Firm and Takuma Nitta, founder of OSUSO. They delivered lectures on the event's central theme, "Money," sharing their unique perspectives and capturing the keen interest of the audience.
【Voices and Reactions from Speakers and Participants】
We received the following feedback from participants:
"I recognized their faces from seeing them online, but I was so happy to finally talk and connect with them in person."
"It was a great learning experience." "I became close with the people I attended with, and my professional network has expanded."
Exhibitors also shared positive feedback, such as, "It led to new contracts," and "I am happy to have played even a small part in such a wonderful initiative." This suggests the event was highly valuable for the exhibitors as well.
Furthermore, several individuals expressed a desire to "participate again next time," reflecting a high level of satisfaction and anticipation.
The three organizers of FEA looked back on the event and shared these comments:
Rie Geer: "A preparation period of one year. At first, we started from zero, but from there, the number of participants gradually grew, sponsorships were secured, and it expanded bit by bit into this final form. To everyone involved, thank you so much."
Ai Toki: "FEA's third large-scale in-person event, which we have been preparing for a year, has come to a successful close. While there is still room for improvement, I am deeply moved by how we have been able to deliver a better experience year after year through these three events."
Mayo Ninyo: "With 22 exhibition booths, lectures, and the support of our sponsoring companies, we were able to deliver a rich program centered on the theme of 'money' to explore women's ways of working and living."
FEA will continue its activities and efforts to create spaces where women can work and live as their authentic selves.
【Ongoing Support System After the Event (Paid Membership)】
At this event, information regarding FEA’s paid membership was introduced as a mechanism to support ongoing action, ensuring the experience doesn't end as a one-off encounter.
The core philosophy is "the importance of a communication foundation that does not rely solely on social media." We are moving into an era where it is essential to own your own media and personally design your information dissemination and customer touchpoints.
To support the construction of this foundation, FEA offers the following plans:
■ Basic Plan (3,300 JPY / month)
・Original design "My Site" (created with no-code tools)
・Product/Service listing pages
・Column/Article feature
・Inquiry form
■ Platinum Plan (10,000 JPY / month)
・All features of the Basic Plan
・Newsletter distribution via FEA
・Premium listing placement (top-tier visibility)
・Access to collaboration recruitment groups
・Opportunities for collaborative projects with FEA
・PR distribution support (once a year)
・Access to exclusive Platinum Plan networking events
This practical support system is designed as a pathway to transform the insights gained during the event into "subsequent actions."
【Results and Future Outlook】
Now in its third year, this event was held following a preparation period of approximately one year. Since its initial launch from scratch, the event has grown in scale and enriched its content year after year, alongside an expanding network of exhibitors and sponsors.
In addition to achieving an attendance of 220 visitors, a significant outcome was the creation of numerous touchpoints leading to concrete action through booth experiences and individual consultations.
The organizers have expressed their intention to hold the event again next year. Moving forward, the event is expected to evolve further by enhancing its experiential value and practical application.
【About FEA (Female Entrepreneur Association)】
The Female Entrepreneur Association (FEA) is an organization dedicated to supporting the true independence of female entrepreneurs. Through our SEO-enhanced customer acquisition platform and community management, we facilitate media exposure and collaborations with corporations and local governments.
Our management team is comprised of members with 20 years of experience in IT system development and web marketing, boasting a track record of scaling businesses to the multi-hundred million yen level and handling numerous projects for major corporations.
【About LINE OpenChat】
In the LINE OpenChat, you can receive announcements from the Female Entrepreneur Assistance (FEA) Secretariat, interact with other members, and even enjoy communicating with FEA leaders Mayo Niyo, Rie Geer, and Ai Toki.
We are planning various upcoming projects through the OpenChat. Please take this opportunity to join us.
【FEA Organizers Profile Introduction】
Rie Geer
Supporter of Female Entrepreneurs, Kyoto Cuisine Researcher
Starting her business as a housewife in 2014, Rie devised "Tabetore" (Eating Training), the world's simplest food education method and dietary therapy. In her first year of incorporation, she achieved annual sales of 120 million yen. She has trained over 300 instructors nationwide and delivered seminars and courses to more than 20,000 people.
In 2022, she handed over all her food-related businesses to the next generation. Under the motto "Everyone is born with talent," she now serves as a "Business Strategist" who decodes destiny and helps talent bloom. She handles branding and marketing strategies for business owners, licensed professionals, politicians, and individual entrepreneurs.
Her newsletter, which "energizes you just by reading," has over 13,000 subscribers. She also works as a writing expert, specializing in conveying messages with a single strike. She lives with her British husband and their teenage son. Her Animal Zodiac sign is Pegasus.
Publications: *5 Minutes a Day! Children Change in Just 2 Weeks! The Strongest Diet to Bring Out Children's Abilities* (Japan Management Association Management Center), *2-Step Recipes to Bring Out Children's Talent* (Sanctuary Publishing).
Mayo Ninyo (Niyo Mayo)
Social Entrepreneur Connecting Life and Economy
Midwife. Representative Director of the General Incorporated Association for Measures against Declining Birthrate Society. Director of Kounotori Midwifery Clinic. Director of employment support facilities for people with disabilities (Saitama, Gifu, Osaka, Okayama, Fukuoka). Organizer of a real estate community.
She operates under the philosophy of "changing the problems of a declining birthrate society through technology and education." She is developing a new social model that transcends the boundaries of welfare, education, and economy.
Domestic PR Advisor for FANCL Corporation.
Lecturer for the Preconception Care Department at IBJ Inc.
In 2022, she published *Kounotori Konkatsu* (Hyogensha). Through collaborations with companies and local governments such as Daimaru Department Store, Hilton, and FANCL, she works to support the compatibility of women's careers, life design, and measures against the declining birthrate.
Ai Toki (Toki Ai)
Remote Work Expert
Business owner for 23 years. After working in web production and SNS promotion, she now leads [TPS], a remote work school that trains "backstage supporters." Over 200 students have taken her courses.
Her mission is to help people earn their desired income by leveraging their strengths at their favorite time and place. She is working toward a goal of creating 1,000 people by 2030 who can freely choose their working style by utilizing their true essence.
Within two years of starting her business, she built a venture with 130 million yen in annual sales, organized events for 1,000 people, and completed over 500 web production projects. She has a track record of securing numerous media features for clients through PR. Books she has been involved in promoting have reached #1 in the Amazon Japan overall rankings.
Publication: *SNS Support Side Hustle: "Reiwa's Home-based Work" that Earns 100,000 Yen a Month for Sure* (Daiwa Shuppan).
FEA Official Website: https://f-e-a.jp/
FEA Official Facebook：https://www.facebook.com/groups/fea.information/
FEA Official Instagram：https://www.instagram.com/fea_woman
Inquiries regarding this matter
FEA Secretariat
Email: [email protected]