スウォッチ公式オンラインストア News Releases

Limited-time Pop-Up Store to Open at Mitsukoshi Nihonbashi Main Store from Wednesday, July 22 to Tuesday, August 4

At this pop-up store, in addition to standard items, we will offer a wide range of Swatch products, … · 2026-07-08

A New Square World: Swatch Unveils the WHAT IF...JELLY? Collection

https://www.swatch.com/ja-jp/ In the latest chapter of this series, "WHAT IF...JELLY?", this concep… · 2026-07-02

Sky & Ocean Brown Join the Swatch Proteam

Skateboarders and athletes Sky and Ocean Brown have joined the Swatch Proteam. Both siblings continu… · 2026-03-27

Swatch Celebrates 15th Anniversary of Swatch Art Peace Hotel with Global Event Honoring Art and Creativity

Swatch is launching a global series of events to celebrate the 15th anniversary of the Swatch Art Pe… · 2026-06-17

Audemars Piguet and Swatch Break Conventions with "Royal Pop" Collaboration

瑞士頂級腕錶愛彼 (AP) 與 Swatch 驚喜宣佈跨界合作，推出「Royal Pop」生物陶瓷懷錶系列，將 Royal Oak 的經典八角形元素融入大膽多彩的流行設計，開創多元配戴體驗。 · 2026-05-13

MoonSwatch Tour to be Held at Matsuzakaya Shizuoka Store

Swatch will host its roadshow event 'MoonSwatch Tour,' featuring the 'Bioceramic MoonSwatch' collabo… · 2026-05-21

Swatch to Open Its First Directly-Managed Airport Store in Japan at Kansai International Airport on June 2

On June 2, 2026, Swatch will open its first directly-managed airport store in Japan at Kansai Intern… · 2026-05-19

MoonSwatch Tour Kicks Off in Karuizawa for the First Time.

Swatch is holding a special road trip event, the "MoonSwatch Tour," in Karuizawa to showcase its "Bi… · 2026-06-11

Welcome to the Hyper-Bright World of SMASH IT

Swatch launches the 'SMASH IT' collection on June 4, 2026. Featuring five unique watches with vibran… · 2026-06-05

Two Mother's Day Specials for the Mom Who Can Do Anything

Swatch launches two new Mother's Day special watches, 'THE CHARM OF MOM' and 'MOTHER LIKE NO OTHER,'… · 2026-04-15

MoonSwatch Tour Lands in Aomori Prefecture for the First Time.

Swatch is bringing its mobile event 'MoonSwatch Tour' to Aomori Prefecture for the first time on Apr… · 2026-04-15

Adventure Begins Here: The Latest ISLAND GREETINGS Collection

Flik Flak has announced the "ISLAND GREETINGS Collection," a new line of children's watches inspired… · 2026-05-07

Swatch SCUBAQUA Collection: Four New Designs Inspired by the Pulse of the Ocean

Swatch has released four new models in the SCUBAQUA collection, inspired by jellyfish and featuring … · 2026-04-23