MoonSwatch Tour to be Held at Matsuzakaya Shizuoka Store
Swatch will host its roadshow event 'MoonSwatch Tour,' featuring the 'Bioceramic MoonSwatch' collaboration with OMEGA, at Matsuzakaya Shizuoka Store on May 30th and 31st.
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- 📰 Published: May 21, 2026 at 20:00
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Swatch is conducting a special roadshow event, the 'MoonSwatch Tour,' to bring its 'Bioceramic MoonSwatch' collection, created in collaboration with OMEGA, to a wider audience. The next venue for this unique tour is the Matsuzakaya Shizuoka Store. A limited-time event will be held for two days on May 30th (Sat) and 31st (Sun) at a special venue.
The 'Bioceramic MoonSwatch' collection is a chronograph collection born from the fusion of the innovation of the OMEGA Speedmaster Moonwatch, which captured the historic moment of the moon landing, and Swatch's free-spirited creativity. Each model is named after celestial bodies in the solar system, such as the sun, moon, and planets, and their unique designs and stories have been captivating people worldwide since their launch in 2022.
For this tour, the MoonSwatch collection is being carried around in a classic 'FIAT 500,' a car born in 1957—the same year as the OMEGA Speedmaster. Since departing from Swatch's headquarters in Biel, Switzerland, in the summer of 2022, the tour has visited various locations, including areas in Japan without dedicated Swatch stores.
'MoonSwatch' Tour @ Matsuzakaya Shizuoka Store
Venue | Matsuzakaya Shizuoka Store, North Bldg. 1F Special Venue (10-2 Miyuki-cho, Aoi-ku, Shizuoka-shi, Shizuoka)
Dates | May 30th (Sat) and 31st (Sun)
Time | 10:00 - 19:00
* No numbered tickets will be distributed. Customers will be served in the order they line up.
* Purchases are limited to one item per person per day.
* Quantities are limited, and sales will end when sold out.
The 'Bioceramic MoonSwatch' collection is a chronograph collection born from the fusion of the innovation of the OMEGA Speedmaster Moonwatch, which captured the historic moment of the moon landing, and Swatch's free-spirited creativity. Each model is named after celestial bodies in the solar system, such as the sun, moon, and planets, and their unique designs and stories have been captivating people worldwide since their launch in 2022.
For this tour, the MoonSwatch collection is being carried around in a classic 'FIAT 500,' a car born in 1957—the same year as the OMEGA Speedmaster. Since departing from Swatch's headquarters in Biel, Switzerland, in the summer of 2022, the tour has visited various locations, including areas in Japan without dedicated Swatch stores.
'MoonSwatch' Tour @ Matsuzakaya Shizuoka Store
Venue | Matsuzakaya Shizuoka Store, North Bldg. 1F Special Venue (10-2 Miyuki-cho, Aoi-ku, Shizuoka-shi, Shizuoka)
Dates | May 30th (Sat) and 31st (Sun)
Time | 10:00 - 19:00
* No numbered tickets will be distributed. Customers will be served in the order they line up.
* Purchases are limited to one item per person per day.
* Quantities are limited, and sales will end when sold out.
FAQ
What is the MoonSwatch tour?
It is a special event where the OMEGA collaboration model 'Bioceramic MoonSwatch' is introduced and sold while touring various locations in a classic FIAT 500.
How can I purchase at the event?
There is no numbered ticket system. Customers are served in the order they line up. There is a purchase limit of one item per person per day.
Where is the event held?
This time it is held at Matsuzakaya Shizuoka Store. Surprise events are planned for various locations in the future.