MoonSwatch Tour Lands in Aomori Prefecture for the First Time.
Swatch is bringing its mobile event 'MoonSwatch Tour' to Aomori Prefecture for the first time on April 18 and 19. It will offer the popular 'Bioceramic MoonSwatch' collection, an OMEGA collaboration, at Aomoriya by Hoshino Resorts.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 10:29 (94h 57m after Collected)
Swatch is rolling out a special road trip event, the "MoonSwatch Tour," in various locations to bring the "Bioceramic MoonSwatch" collection, born from an innovative collaboration with OMEGA, to more people. This unique tour is finally landing in Aomori Prefecture for the first time. A two-day limited event will be held on April 18 (Sat) and 19 (Sun) at a special venue surrounded by blooming cherry blossoms symbolizing the arrival of spring, at "Aomoriya by Hoshino Resorts," a hot spring inn where you can fully enjoy Aomori's culture.
The "Bioceramic MoonSwatch" collection is a chronograph collection born from the fusion of Swatch's free-thinking and the innovation of the OMEGA Speedmaster Moonwatch, which marked the historic human moment of the moon landing. Each model is named after a celestial body in the solar system, such as the sun, moon, and planets, and its unique design and story have continued to fascinate people worldwide since its launch in 2022. Because these special items are only sold at limited Swatch stores in Japan and are not available on the online store, the MoonSwatch Tour provides an opportunity for more fans to directly experience the charm of the collection.
In this tour, the MoonSwatch is loaded onto a "FIAT 500," a classic car born in 1957, the same year the OMEGA Speedmaster was created, and travels around various regions. Setting off from Swatch Headquarters in Bienne, Switzerland in the summer of 2022, it has visited areas without stores and locations with unique personalities, even within Japan.
"MoonSwatch" Tour @ Aomoriya by Hoshino Resorts
Location: Aomoriya by Hoshino Resorts (56 Furumagiyama, Misawa City, Aomori Prefecture 033-0044)
Dates: April 18 (Sat) and 19 (Sun)
Time: 10:00 AM - 5:00 PM
*Numbered tickets will not be distributed on the day. We will guide you in the order you line up.
*Purchases are limited to one item per person per day.
*Please note that the products shown in the photos may not be available for sale on the day.
*As quantities are limited, sales will end once sold out. Also, the color you desire may not be available.
We plan to make surprise appearances and hold special events in unexpected places in the future. Details will be announced occasionally on Swatch.jp's official SNS, so be sure to check them out and don't miss this experience!
What is MoonSwatch?
The "Bioceramic MoonSwatch" collection was born in 2022 as an homage to the legendary "OMEGA Speedmaster Moonwatch," the first watch to reach the moon. It is a chronograph collection holding the charm of celestial bodies from Swatch's own innovative perspective. It's a special collection that inherits the essence of the OMEGA Speedmaster Moonwatch while adding Swatch's unique energy.
Continuing to release unique models irregularly, it has been stealing the spotlight and continuing to fascinate people around the world. Through its innovative approach, it has evolved as a lifestyle icon that transcends the boundaries of watches.
Furthermore, the Bioceramic used in this collection is a special material developed and patented by Swatch. It is one of the most innovative composite materials in the watchmaking industry, made of a unique blend of two-thirds ceramic used in luxury watches and one-third bio-sourced material derived from castor oil, offering a silk-like matte texture, durability, and comfortable wearability.
About Swatch - Positive stimulation and joy of life born in Switzerland
Swatch has been shocking the watch industry since its founding in 1983. By continuing to release memorable designs that reflect the trends of the times, it has become a world-leading watchmaker and simultaneously the most popular brand worldwide—and one that consistently stays true to itself.
Therein lies the pride of a watchmaker that continues to deliver surprises, whether in regular new model releases or special collections.
The revolutionary nature of Swatch's thoughts and activities is evident from its early involvement in action sports such as BMX, longboarding, and surfing.
The "Bioceramic MoonSwatch" collection is a chronograph collection born from the fusion of Swatch's free-thinking and the innovation of the OMEGA Speedmaster Moonwatch, which marked the historic human moment of the moon landing. Each model is named after a celestial body in the solar system, such as the sun, moon, and planets, and its unique design and story have continued to fascinate people worldwide since its launch in 2022. Because these special items are only sold at limited Swatch stores in Japan and are not available on the online store, the MoonSwatch Tour provides an opportunity for more fans to directly experience the charm of the collection.
In this tour, the MoonSwatch is loaded onto a "FIAT 500," a classic car born in 1957, the same year the OMEGA Speedmaster was created, and travels around various regions. Setting off from Swatch Headquarters in Bienne, Switzerland in the summer of 2022, it has visited areas without stores and locations with unique personalities, even within Japan.
"MoonSwatch" Tour @ Aomoriya by Hoshino Resorts
Location: Aomoriya by Hoshino Resorts (56 Furumagiyama, Misawa City, Aomori Prefecture 033-0044)
Dates: April 18 (Sat) and 19 (Sun)
Time: 10:00 AM - 5:00 PM
*Numbered tickets will not be distributed on the day. We will guide you in the order you line up.
*Purchases are limited to one item per person per day.
*Please note that the products shown in the photos may not be available for sale on the day.
*As quantities are limited, sales will end once sold out. Also, the color you desire may not be available.
We plan to make surprise appearances and hold special events in unexpected places in the future. Details will be announced occasionally on Swatch.jp's official SNS, so be sure to check them out and don't miss this experience!
What is MoonSwatch?
The "Bioceramic MoonSwatch" collection was born in 2022 as an homage to the legendary "OMEGA Speedmaster Moonwatch," the first watch to reach the moon. It is a chronograph collection holding the charm of celestial bodies from Swatch's own innovative perspective. It's a special collection that inherits the essence of the OMEGA Speedmaster Moonwatch while adding Swatch's unique energy.
Continuing to release unique models irregularly, it has been stealing the spotlight and continuing to fascinate people around the world. Through its innovative approach, it has evolved as a lifestyle icon that transcends the boundaries of watches.
Furthermore, the Bioceramic used in this collection is a special material developed and patented by Swatch. It is one of the most innovative composite materials in the watchmaking industry, made of a unique blend of two-thirds ceramic used in luxury watches and one-third bio-sourced material derived from castor oil, offering a silk-like matte texture, durability, and comfortable wearability.
About Swatch - Positive stimulation and joy of life born in Switzerland
Swatch has been shocking the watch industry since its founding in 1983. By continuing to release memorable designs that reflect the trends of the times, it has become a world-leading watchmaker and simultaneously the most popular brand worldwide—and one that consistently stays true to itself.
Therein lies the pride of a watchmaker that continues to deliver surprises, whether in regular new model releases or special collections.
The revolutionary nature of Swatch's thoughts and activities is evident from its early involvement in action sports such as BMX, longboarding, and surfing.