Welcome to the Hyper-Bright World of SMASH IT

The collection includes five unique watches that express the energy of summer, with vibrant colors bursting like fruit and a texture that glistens like jelly under the summer sun. In addition to these captivating colors, each of the five designs expresses a different charm of Swatch's iconic watch designs. From familiar forms reinterpreted from a modern perspective to delicate textures and unique patterns on transparent dials, the finishes feel both familiar and new. They feature a modern twist that combines playfulness, sophistication, and fun. Beyond their playful looks, each model features a case made from bio-sourced materials. This is a first for the LADY line. The five watches of the Swatch SMASH IT collection will be released on June 4, 2026, and will be available online and in stores worldwide. The vibrant colors will add an accent to any style.