Willumina Inc. announced the launch of the "Hoseki Biyori Beauty Serum Mask (Translucency)," a large-capacity 45-sheet daily mask, available starting May 14, 2026. Responding to their survey revealing that over 80% of consumers prioritize efficacy and ingredients when purchasing sheet masks, this new product luxuriously blends double beauty serum components—placenta and niacinamide—with pearl extract for a radiant glow. Priced at 2,430 yen, it features a sustainable, skin-friendly sheet and comes with an innovative, easy-to-use spatula to ensure hygiene. The product aims to deliver both high cost-performance and premium ingredient benefits for everyday skincare.

FACT BOX

  • Source: PR TIMES
  • Category: New Product