Development Background
Many mature women face skin concerns like dryness, lack of firmness, and dullness as they age. While they desire proper care, many find daily skincare routines to be a hassle and feel that trendy, effective beauty ingredients are too expensive for everyday use.
In a survey*² on skincare selection conducted by Willmina, 34.3% of respondents emphasized 'contains ingredients that seem effective,' and 42.0% prioritized 'contains moisturizing ingredients like hyaluronic acid and ceramide,' revealing a trend of selecting skincare based on ingredients. Responding to this rise in 'ingredient-buying,' Willmina carefully selected the trending beauty ingredient 'eggshell membrane extract'*³. Through joint development with a pharmaceutical manufacturer, they created a gel based on a highly moisturizing cream, while also achieving excellent cost performance for generous daily use.
This product significantly reduces the time and effort of skincare with its 8-in-1 multifunctionality, serving as a lotion, milk, serum, cream, and more. It also features a senior-friendly design for comfortable daily use, such as a one-action hinge cap that eliminates the need to twist open a lid. As an anti-aging item that combines 'reliable quality' from carefully chosen ingredients with the sustainability of 'time performance' and 'cost performance,' it supports the fundamental skin health*⁴ that is the source of a mature person's healthy beauty.
Product Description
**Rankakugen All-in-One Gel with Eggshell Membrane**
Capacity: 120g
Official Online Shop Reference Price: 1,830 JPY (tax incl.)
Release Date: Wednesday, April 8, 2026
Retailers: Kagayaku Cosme Official Store (Amazon), and consumer cooperatives.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: Amazon