URBAN RESEARCH Launches New House Brand "Picchi Nia"
Key facts
- URBAN RESEARCH Launches New House Brand "Picchi Nia"
- URBAN RESEARCH is launching "Picchi Nia," a new women's house brand, on May 22nd. The brand will offer 26 types of items, including vintage-inspired blouses and dresses, available at URBAN RESEARCH KYOTO and online.
- Source: PR Times
- Date: May 9, 2026
Direct answer
URBAN RESEARCH is launching "Picchi Nia," a new women's house brand, on May 22nd. The brand will offer 26 types of items, including vintage-inspired blouses and dresses, available at URBAN RESEARCH KYOTO and online.
- Citation
- URBAN RESEARCH Launches New House Brand "Picchi Nia" (May 9, 2026), PR Times
- Source
- PR Times
- Date
- May 9, 2026
URBAN RESEARCH is launching "Picchi Nia," a new women's house brand, on May 22nd. The brand will offer 26 types of items, including vintage-inspired blouses and dresses, available at URBAN RESEARCH KYOTO and online.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 02:56
- 🔍 Collected: May 8, 2026 at 18:31
- 🤖 AI Analyzed: May 8, 2026 at 19:36 (1h 5m after Collected)
Starting Friday, May 22, 2026, URBAN RESEARCH will launch "Picchi Nia," a new women's house brand.
Picchi Nia is a brand for women who continue to choose what they genuinely love, based on their own standards, unswayed by trends, and embodying the concept of "staying true to what you love, in your own way." With Eri Miyahara as director, the brand proposes items that can be chosen based on one's own values, free from the constraints of age or trends.
The 1st Collection, inspired by white blouses found in vintage shops, will launch an impressive lineup of 24 types of blouses and dresses, each with unique expressions based on delicate lace and white, and 2 types of denim.
Sales will begin at URBAN RESEARCH KYOTO, the flagship store, and the URBAN RESEARCH Online Store.
For visuals, photographer Shinichiro Shiraishi and stylist Shuhei Yoshida, among others, were invited, and a pre-release will be available on Instagram.
An interview article with Ms. Miyahara is also scheduled to be released on Thursday, May 21st.
Information will be shared regularly on the official Instagram. Please take a look.
Picchi Nia Instagram @ picchinia_ur
Brand Director: Eri Miyahara
Art Director: Shogo Kosakai
Photographer: Shinichiro Shiraishi
Stylist: Shuhei Yoshida
Hair Stylist: Yu Nagatomo
Make-up Artist: Suzuki
Film: Hana Shimizu
Music: Riki Hidaka
Producer: Yusuke Nanbu
UR Project Director: Ryoko Inoue
PR & Project Management: Aoi Matsuzawa
Creative Advisor: Hiromichi Yumoto
[Launch Date & Stores]
Friday, May 22, 2026
URBAN RESEARCH KYOTO
Saturday, May 23, 2026
URBAN RESEARCH ONLINE STORE
Picchi Nia (ピッチニア）
"Staying true to what you love, in your own way"
Picchi Nia is a brand for women who continue to choose what they genuinely love, based on their own standards, unswayed by trends.
Embracing the depth of time held by vintage and antique items with a modern, healthy, and active vibe, the brand offers pieces that sparkle the heart regardless of age, make you naturally feel energized and happy when worn. It proposes items that make you think, "I really love this."
Picchi Nia is a brand for women who continue to choose what they genuinely love, based on their own standards, unswayed by trends, and embodying the concept of "staying true to what you love, in your own way." With Eri Miyahara as director, the brand proposes items that can be chosen based on one's own values, free from the constraints of age or trends.
The 1st Collection, inspired by white blouses found in vintage shops, will launch an impressive lineup of 24 types of blouses and dresses, each with unique expressions based on delicate lace and white, and 2 types of denim.
Sales will begin at URBAN RESEARCH KYOTO, the flagship store, and the URBAN RESEARCH Online Store.
For visuals, photographer Shinichiro Shiraishi and stylist Shuhei Yoshida, among others, were invited, and a pre-release will be available on Instagram.
An interview article with Ms. Miyahara is also scheduled to be released on Thursday, May 21st.
Information will be shared regularly on the official Instagram. Please take a look.
Picchi Nia Instagram @ picchinia_ur
Brand Director: Eri Miyahara
Art Director: Shogo Kosakai
Photographer: Shinichiro Shiraishi
Stylist: Shuhei Yoshida
Hair Stylist: Yu Nagatomo
Make-up Artist: Suzuki
Film: Hana Shimizu
Music: Riki Hidaka
Producer: Yusuke Nanbu
UR Project Director: Ryoko Inoue
PR & Project Management: Aoi Matsuzawa
Creative Advisor: Hiromichi Yumoto
[Launch Date & Stores]
Friday, May 22, 2026
URBAN RESEARCH KYOTO
Saturday, May 23, 2026
URBAN RESEARCH ONLINE STORE
Picchi Nia (ピッチニア）
"Staying true to what you love, in your own way"
Picchi Nia is a brand for women who continue to choose what they genuinely love, based on their own standards, unswayed by trends.
Embracing the depth of time held by vintage and antique items with a modern, healthy, and active vibe, the brand offers pieces that sparkle the heart regardless of age, make you naturally feel energized and happy when worn. It proposes items that make you think, "I really love this."
FAQ
What are the key facts in this article?
URBAN RESEARCH is launching "Picchi Nia," a new women's house brand, on May 22nd. The brand will offer 26 types of items, including vintage-inspired blouses and dresses, available at URBAN RESEARCH KYOTO and online.
What is the direct answer?
URBAN RESEARCH is launching "Picchi Nia," a new women's house brand, on May 22nd. The brand will offer 26 types of items, including vintage-inspired blouses and dresses, available at URBAN RESEARCH KYOTO and online.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000001542.000003710.html | May 9, 2026