URBAN RESEARCH Launches New House Brand "Picchi Nia"

Starting Friday, May 22, 2026, URBAN RESEARCH will launch "Picchi Nia," a new women's house brand. Picchi Nia is a brand for women who continue to choose what they genuinely love, based on their own standards, unswayed by trends, and embodying the concept of "staying true to what you love, in your own way." With Eri Miyahara as director, the brand proposes items that can be chosen based on one's own values, free from the constraints of age or trends. The 1st Collection, inspired by white blouses found in vintage shops, will launch an impressive lineup of 24 types of blouses and dresses, each with unique expressions based on delicate lace and white, and 2 types of denim. Sales will begin at URBAN RESEARCH KYOTO, the flagship store, and the URBAN RESEARCH Online Store. For visuals, photographer Shinichiro Shiraishi and stylist Shuhei Yoshida, among others, were invited, and a pre-release will be available on Instagram. An interview article with Ms. Miyahara is also scheduled to be released on Thursday, May 21st. Information will be shared regularly on the official Instagram. Please take a look. Picchi Nia Instagram @ picchinia_ur

Brand Director: Eri Miyahara Art Director: Shogo Kosakai Photographer: Shinichiro Shiraishi Stylist: Shuhei Yoshida Hair Stylist: Yu Nagatomo Make-up Artist: Suzuki

Film: Hana Shimizu Music: Riki Hidaka

Producer: Yusuke Nanbu UR Project Director: Ryoko Inoue PR & Project Management: Aoi Matsuzawa

Creative Advisor: Hiromichi Yumoto

[Launch Date & Stores] Friday, May 22, 2026 URBAN RESEARCH KYOTO

Saturday, May 23, 2026 URBAN RESEARCH ONLINE STORE

Picchi Nia (ピッチニア） "Staying true to what you love, in your own way" Picchi Nia is a brand for women who continue to choose what they genuinely love, based on their own standards, unswayed by trends. Embracing the depth of time held by vintage and antique items with a modern, healthy, and active vibe, the brand offers pieces that sparkle the heart regardless of age, make you naturally feel energized and happy when worn. It proposes items that make you think, "I really love this."