Theme: 'Deep Umami and Spice'! 17 Trending Korean Gourmet Items Arrive at 7-Eleven Japan's 'Masissoyo! Korean Food Fair' Starting June 1
Seven-Eleven Japan Co., Ltd. will launch its 'Masissoyo! Korean Food Fair' at stores nationwide starting June 1. The event features a total of 17 items ranging from classic dishes to trendy Jjukkumi (spicy stir-fried baby octopus), offering customers an easy way to experience Korean cuisine at home.
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- 📰 Published: May 26, 2026 at 20:00
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Seven-Eleven Japan Co., Ltd. is launching its 'Masissoyo! Korean Food Fair' nationwide, featuring 17 trending gourmet items from Korea, beginning June 1.
Following the success of last year's event, the fair returns with further improvements. This year’s theme is 'Deep Umami and Spice,' covering a broad lineup including classic bibimbap and kimbap, authentic side dishes with distinct textures, the trending 'Jjukkumi' (spicy stir-fried baby octopus), and popular Korean-style sweets.
The first phase begins on June 1, with the second phase scheduled for June 8.
Highlights of the first phase include:
- Spicy Bibimbap Rice Ball (Nationwide)
- Spicy Sauce and Roasted Pork 'Sobameshi' Rice Ball (Nationwide, excluding Okinawa)
- Cheese Kimbap 5-roll pack (Nationwide)
- Spicy Gochujang Samgyeopsal Bowl (excluding select regions)
- Traveling CAFÉ BOX Spicy Cheese Dakgalbi (Nationwide)
- Rosé Cream Pasta & 2 Types of Korean Chicken (Nationwide)
- Hand-DELI Melty Cheese Chijimi (excluding Hokkaido and Okinawa)
- Freshly Fried Bulgogi Bread (Nationwide)
- Seven Premium Jjukkumi (Nationwide, frozen food)
Additionally, related products such as the 'Sabal-myeon' (cup noodle) series featuring Budae Jjigae, Gomtang, and Samgyetang flavors, as well as Yangnyeom Chicken-flavored potato snacks, will be released sequentially.
*Release dates vary depending on the product and region.
Following the success of last year's event, the fair returns with further improvements. This year’s theme is 'Deep Umami and Spice,' covering a broad lineup including classic bibimbap and kimbap, authentic side dishes with distinct textures, the trending 'Jjukkumi' (spicy stir-fried baby octopus), and popular Korean-style sweets.
The first phase begins on June 1, with the second phase scheduled for June 8.
Highlights of the first phase include:
- Spicy Bibimbap Rice Ball (Nationwide)
- Spicy Sauce and Roasted Pork 'Sobameshi' Rice Ball (Nationwide, excluding Okinawa)
- Cheese Kimbap 5-roll pack (Nationwide)
- Spicy Gochujang Samgyeopsal Bowl (excluding select regions)
- Traveling CAFÉ BOX Spicy Cheese Dakgalbi (Nationwide)
- Rosé Cream Pasta & 2 Types of Korean Chicken (Nationwide)
- Hand-DELI Melty Cheese Chijimi (excluding Hokkaido and Okinawa)
- Freshly Fried Bulgogi Bread (Nationwide)
- Seven Premium Jjukkumi (Nationwide, frozen food)
Additionally, related products such as the 'Sabal-myeon' (cup noodle) series featuring Budae Jjigae, Gomtang, and Samgyetang flavors, as well as Yangnyeom Chicken-flavored potato snacks, will be released sequentially.
*Release dates vary depending on the product and region.
FAQ
Is the Korean fair held at all 7-Eleven stores nationwide?
Yes, it is held at 7-Eleven stores nationwide in principle, though release dates vary by product and region.
Are all fair products released on the same day?
No, they are released in stages, with separate first and second parts, and staggered release dates depending on the product and region.
When is the fair held?
The first part runs from June 1 to June 7, 2026, and the second part starts on June 8.