Seven-Eleven Japan Co., Ltd. is launching its 'Masissoyo! Korean Food Fair' nationwide, featuring 17 trending gourmet items from Korea, beginning June 1.

Following the success of last year's event, the fair returns with further improvements. This year’s theme is 'Deep Umami and Spice,' covering a broad lineup including classic bibimbap and kimbap, authentic side dishes with distinct textures, the trending 'Jjukkumi' (spicy stir-fried baby octopus), and popular Korean-style sweets.

The first phase begins on June 1, with the second phase scheduled for June 8.

Highlights of the first phase include: - Spicy Bibimbap Rice Ball (Nationwide) - Spicy Sauce and Roasted Pork 'Sobameshi' Rice Ball (Nationwide, excluding Okinawa) - Cheese Kimbap 5-roll pack (Nationwide) - Spicy Gochujang Samgyeopsal Bowl (excluding select regions) - Traveling CAFÉ BOX Spicy Cheese Dakgalbi (Nationwide) - Rosé Cream Pasta & 2 Types of Korean Chicken (Nationwide) - Hand-DELI Melty Cheese Chijimi (excluding Hokkaido and Okinawa) - Freshly Fried Bulgogi Bread (Nationwide) - Seven Premium Jjukkumi (Nationwide, frozen food)

Additionally, related products such as the 'Sabal-myeon' (cup noodle) series featuring Budae Jjigae, Gomtang, and Samgyetang flavors, as well as Yangnyeom Chicken-flavored potato snacks, will be released sequentially.

*Release dates vary depending on the product and region.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン