2-3x Increase in Ad Impressions: Senju Pharmaceutical Achieves New Customer Touchpoints via Experiential Marketing
on the bakery Inc. released a case study of Senju Pharmaceutical Co., Ltd., which adopted the no-code marketing tool 'Croissant.' To boost awareness for their supplement 'onoono for eye,' Senju Pharmaceutical introduced experiential measures like gachas and diagnostics, achieving 2-3 times more ad impressions than traditional methods.
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- 📰 Published: May 22, 2026 at 18:30
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on the bakery Inc. (Headquarters: Yokohama, Kanagawa; CEO: Yuya Ido) has published a case study regarding Senju Pharmaceutical Co., Ltd.'s adoption of the no-code marketing tool 'Croissant.'
### Background and Challenges
Senju Pharmaceutical had been using standard web ads on platforms like Google and Meta. However, in the supplement industry, where eye health is often a low priority, it was difficult to build touchpoints with indifferent users using only traditional LP-targeted ads that require prior interest.
### Strategy: Shifting to Experience
Instead of asking users to 'read descriptions first,' they focused on creating an 'entrance that makes people want to participate' through the following:
1. **Online: 3rd Anniversary Coupon Gacha**
- Deployed on Meta and Instagram. A 'no-lose' system lowered barriers to entry, shifting the user journey from 'viewing ads' to 'participating first,' effectively reaching new audience segments.
2. **Offline: 'Oshikatsu' Eye Type Diagnosis**
- At events, flyers with samples guided users via QR codes to a diagnosis. This turned traditional sampling into an experiential touchpoint, establishing ongoing relationships via SNS follows.
### Results and Evaluation
The gacha campaign achieved 2-3 times more impressions than conventional ads. This was a major success in creating awareness. The ability to launch new initiatives with limited resources was also highly valued. Future goals include improving coupon redemption and purchase conversion rates.
### Background and Challenges
Senju Pharmaceutical had been using standard web ads on platforms like Google and Meta. However, in the supplement industry, where eye health is often a low priority, it was difficult to build touchpoints with indifferent users using only traditional LP-targeted ads that require prior interest.
### Strategy: Shifting to Experience
Instead of asking users to 'read descriptions first,' they focused on creating an 'entrance that makes people want to participate' through the following:
1. **Online: 3rd Anniversary Coupon Gacha**
- Deployed on Meta and Instagram. A 'no-lose' system lowered barriers to entry, shifting the user journey from 'viewing ads' to 'participating first,' effectively reaching new audience segments.
2. **Offline: 'Oshikatsu' Eye Type Diagnosis**
- At events, flyers with samples guided users via QR codes to a diagnosis. This turned traditional sampling into an experiential touchpoint, establishing ongoing relationships via SNS follows.
### Results and Evaluation
The gacha campaign achieved 2-3 times more impressions than conventional ads. This was a major success in creating awareness. The ability to launch new initiatives with limited resources was also highly valued. Future goals include improving coupon redemption and purchase conversion rates.
FAQ
千寿製薬が「クロワッサン」を導入した理由は何ですか？
従来のWeb広告では、目の健康意識が低く商品への興味が薄い層に対して、商品理解を深めるための接点を作ることが難しかったためです。
具体的にどのような施策が行われましたか？
オンラインでは100%当選する「3周年記念クーポンガチャ」、オフラインではイベント来場者向けの「推し活『目』タイプ診断」を実施しました。
体験型施策によって得られた数値的な成果は？
クーポンガチャ施策において、同じ広告配信条件下で通常のLP誘導型広告と比較して、インプレッション数が2〜3倍に増加しました。
オフライン施策でのSNS連携はどのように行われましたか？
サンプリングチラシに診断コンテンツへのQRコードを掲載。診断後にSNSアカウントへ誘導する設計により、イベント当日で終わらない関係を構築しました。
「クロワッサン」を活用するメリットについて記事ではどう述べられていますか？
ノーコードでガチャや診断を構築できるため、少ないリソースでも迅速に新しい体験型施策を実行・改善できる点が挙げられています。