2-3x Increase in Ad Impressions: Senju Pharmaceutical Achieves New Customer Touchpoints via Experiential Marketing

on the bakery Inc. (Headquarters: Yokohama, Kanagawa; CEO: Yuya Ido) has published a case study regarding Senju Pharmaceutical Co., Ltd.'s adoption of the no-code marketing tool 'Croissant.'

### Background and Challenges Senju Pharmaceutical had been using standard web ads on platforms like Google and Meta. However, in the supplement industry, where eye health is often a low priority, it was difficult to build touchpoints with indifferent users using only traditional LP-targeted ads that require prior interest.

### Strategy: Shifting to Experience Instead of asking users to 'read descriptions first,' they focused on creating an 'entrance that makes people want to participate' through the following:

1. **Online: 3rd Anniversary Coupon Gacha** - Deployed on Meta and Instagram. A 'no-lose' system lowered barriers to entry, shifting the user journey from 'viewing ads' to 'participating first,' effectively reaching new audience segments.

2. **Offline: 'Oshikatsu' Eye Type Diagnosis** - At events, flyers with samples guided users via QR codes to a diagnosis. This turned traditional sampling into an experiential touchpoint, establishing ongoing relationships via SNS follows.

### Results and Evaluation The gacha campaign achieved 2-3 times more impressions than conventional ads. This was a major success in creating awareness. The ability to launch new initiatives with limited resources was also highly valued. Future goals include improving coupon redemption and purchase conversion rates.