Three NOK Group Companies in Kitaibaraki Participate in Ayu Fry Release Activity in Daikita River, Supporting Environmental Conservation in Kitaibaraki City
Three NOK Group companies in the Kitaibaraki area participated in an ayu fry release activity in the Daikita River. Together with local elementary school students, they released 30kg of fry to support local environmental conservation and education.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 16:00
- 🔍 Collected: June 1, 2026 at 00:40 (104h 40m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:59 (23h 19m after Collected)
Three group companies of NOK Corporation that operate in the Kitaibaraki area—NOK Kita-Kanto Co., Ltd. (Headquarters: Kitaibaraki, Ibaraki; President: Takuya Yoshino), Unimatec Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroaki Kikuchi), and NOK Klüber Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Ichiro Yamane)—participated for the first time in the "Ayu Fry Release Experience Activity" (organized by the Daikita River Fisheries Cooperative) held on the Daikita River in Kitaibaraki City on Wednesday, May 20, 2026. On the day, eight employees from the three group companies released 30kg of ayu fry together with local elementary school students. The NOK Group promotes coexistence with local communities and the conservation of biodiversity to realize a sustainable society in the regions where it operates. The three companies participated to support the protection of Kitaibaraki City's rich waterfront environment and to provide opportunities for local children to experience nature firsthand. The group remains committed to maintaining the region's natural environment and engaging in environmental education for the next generation. The Daikita River is the longest second-class river in the northern coastal region of Ibaraki Prefecture (approx. 22km long), originating from Mt. Sankomuro (870m) in Hitachiota City and flowing through Kitaibaraki City into the Pacific Ocean. It is a clear stream with a rich ecosystem, home to yamame and char in the upper reaches and known as a prime fishing spot for ayu in the lower reaches. Ayu fishing is permitted from June 1st every year, attracting many anglers. In addition to natural ayu migrating from the Pacific, continuous release of fry helps preserve the environment where ayu thrive. Event Overview: Date: May 20, 2026, 13:00-; Location: Near Ipponbashi, Daikita River; Organizer: Daikita River Fisheries Cooperative; Participants: 8 NOK Group employees, 15 students from Ishioka Elementary School; Release: 30kg of ayu fry.
FAQ
What is the NOK Group's activity in Kitaibaraki?
It is an environmental conservation activity involving the release of ayu fry into the Daikita River.