Morinaga & Co., Ltd. has announced the limited-time release of 'Paripari Bar <Vanilla> Novelty,' a single-serve ice cream bar, starting Monday, June 15, to celebrate the 40th anniversary of the iconic brand.
Since its debut in 1986, Paripari Bar has been cherished for its unique combination of thin, crispy chocolate layers and refreshing vanilla ice cream. This commemorative edition is specially formulated to deliver an even crunchier experience, with layered chocolate making up 25% of the product.
Accompanying the launch are several major promotions:
1. Web Video Series 'Daily Theater: The Paripari Family': A seven-episode drama depicting a family's humorous struggle over the last ice cream bar in the box, to be released on Morinaga's official YouTube channel. 2. X Follow & Repost Campaign: One lucky winner will receive a 'Paripari Family Treasure Freezer,' a custom-designed mini freezer optimized to keep the bars at the perfect temperature (June 16 to June 30). 3. 40th Anniversary Thank You Campaign: Customers who purchase eligible Paripari Bar products can upload their receipts to win 1,000 points of 'Ereberu Pay' (digital rewards), with 1,000 winners in total (June 15 to August 31).
A dedicated 40th-anniversary website will go live on June 10. The product packaging will also feature limited-edition illustrations of the family characters and include random mini-games on the inside of the box.
FACT BOX
- Source: PR TIMES
- Category: New Product