Morinaga Celebrates 40th Anniversary of 'Paripari Bar' with Limited Edition Single Bar Launch on June 15
Key facts
- Morinaga Celebrates 40th Anniversary of 'Paripari Bar' with Limited Edition Single Bar Launch on June 15
- To commemorate the 40th anniversary of the long-selling 'Paripari Bar' ice cream, Morinaga & Co. will release a limited-edition single-serve version on June 15. The new product features a rich 25% chocolate content. The launch includes a YouTube video series, a custom freezer giveaway on X, and a digital reward campaign for customers.
- Source: PR Times
- Date: June 9, 2026
Direct answer
To commemorate the 40th anniversary of the long-selling 'Paripari Bar' ice cream, Morinaga & Co. will release a limited-edition single-serve version on June 15. The new product features a rich 25% chocolate content. The launch includes a YouTube video series, a custom freezer giveaway on X, and a digital reward campaign for customers.
- Citation
- Morinaga Celebrates 40th Anniversary of 'Paripari Bar' with Limited Edition Single Bar Launch on June 15 (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
To commemorate the 40th anniversary of the long-selling 'Paripari Bar' ice cream, Morinaga & Co. will release a limited-edition single-serve version on June 15. The new product features a rich 25% chocolate content. The launch includes a YouTube video series, a custom freezer giveaway on X, and a digital reward campaign for customers.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 20:00
- 🔍 Collected: June 9, 2026 at 11:21
- 🤖 AI Analyzed: June 9, 2026 at 18:13 (6h 52m after Collected)
Morinaga & Co., Ltd. has announced the limited-time release of 'Paripari Bar Novelty,' a single-serve ice cream bar, starting Monday, June 15, to celebrate the 40th anniversary of the iconic brand.
Since its debut in 1986, Paripari Bar has been cherished for its unique combination of thin, crispy chocolate layers and refreshing vanilla ice cream. This commemorative edition is specially formulated to deliver an even crunchier experience, with layered chocolate making up 25% of the product.
Accompanying the launch are several major promotions:
1. Web Video Series 'Daily Theater: The Paripari Family': A seven-episode drama depicting a family's humorous struggle over the last ice cream bar in the box, to be released on Morinaga's official YouTube channel.
2. X Follow & Repost Campaign: One lucky winner will receive a 'Paripari Family Treasure Freezer,' a custom-designed mini freezer optimized to keep the bars at the perfect temperature (June 16 to June 30).
3. 40th Anniversary Thank You Campaign: Customers who purchase eligible Paripari Bar products can upload their receipts to win 1,000 points of 'Ereberu Pay' (digital rewards), with 1,000 winners in total (June 15 to August 31).
A dedicated 40th-anniversary website will go live on June 10. The product packaging will also feature limited-edition illustrations of the family characters and include random mini-games on the inside of the box.
FAQ
「パリパリバー＜バニラ＞ノベルティ」の発売日はいつですか？
2026年6月15日（月）より期間限定で発売されます。
新製品「パリパリバー＜バニラ＞ノベルティ」の特長は何ですか？
40周年を記念した1本タイプのアイスで、さっぱりしたクリームの中に、繊細なパリパリチョコを製品中25％配合しているのが特長です。
同時公開されるWEB動画の内容を教えてください。
『日常劇場 パリパリなる一族』というタイトルで、パリパリバーを愛する家族が最後の一本を巡る物語を全7話で描いています。
SNSで実施されるキャンペーンの賞品は何ですか？
森永製菓アイス公式Xをフォロー＆リポストした方の中から抽選で1名に、オリジナルデザインの「パリパリなる一族の家宝冷凍庫」が当たります。
レシートキャンペーンの対象商品と賞品は何ですか？
パリパリバー各種（マルチパック、ノベルティ、アーモンド等）が対象で、抽選で1,000名に「えらべるPay」1,000ポイントが当たります。