[Miyoshi Oil & Fat] Announces "2026 Food Trend Forecast - Hamburg Steak Edition"; "Juicy Texture" Drives Repeat Purchases, Selecting Sauce Flavors to Match Consumer Segments is Also Key

Miyoshi Oil & Fat Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President and CEO: Itsuro Miki) has announced the "2026 Food Trend Forecast - Home Meal Replacement & Deli Edition ② - Hamburg Steak" from its "Miyoshi Trend Research Institute," which investigates and disseminates various food-related trend information. Utilizing receipt purchase data and review data, the report analyzes that the key factor leading to repeat purchases of hamburg steak is a "juicy feeling," and that selecting sauce flavors tailored to the purchasing demographic is also a differentiating point for products. The content has been available on the "Miyoshi Future Platform," a website that shares information useful for new business and product development, since March 23, 2026, and related materials can also be downloaded from a dedicated form.

Detailed Content URL: https://mmp.miyoshi-yushi.co.jp/nfl/feature/trend-forecasting-2026-hamburg-steak/

Document Download URL: https://form.miyoshi-yushi.co.jp/trend-forecasting-2026-hamburg-steak

◆ About Hamburg Steaks That Fulfill the "Kofukukan" (Feeling of Happy Fullness) Drawing Attention in 2026

Based on its own consumer surveys and other data, the Miyoshi Trend Research Institute has determined that to be satisfying, daily meals (*1) must provide both "physical satisfaction = fullness" and "mental satisfaction = happiness." The institute has coined the term "Kofukukan" (a feeling of happy fullness) to describe this sensation and is focusing on it as a trend for home meal replacements and deli items in 2026. Furthermore, it has noted that today's consumers are increasing their "repeat purchases (*2)" in search of a reproducible "Kofukukan."

This time, the focus is on "hamburg steak" within the home meal replacement and deli category. The report notes that the pricing of retort hamburg steaks at convenience stores is divided into "high-price, mid-price, and low-price" tiers. It analyzes the design of hamburg steaks that are currently selling well in each price range—in other words, those that satisfy "Kofukukan" and lead to repeat purchases.

◆ About the Elements of Hamburg Steak That Lead to Repeat Purchases
To design a hamburg steak that leads to repeat purchases, the report first analyzed the motivations for "trial purchase (*3)," which are the "expectations and interest" before eating (sauce flavor, package appeal), using purchasing behavior data. The results showed that popular "sauce flavors" differ by price range, indicating that the choice of sauce flavor is one of the important points for encouraging trial purchases.

Next, using review data, the report analyzed the elements of "Kofukukan" after eating, which motivate repeat purchases (taste and texture of the meat patty, flavor of the sauce). Furthermore, the Miyoshi Trend Research Institute independently selected the hamburg steak with the highest sales volume and repeat purchase rate in each price range as the "No. 1 Kofukukan" hamburg steak and verified the reasons for its repeat purchases. The results revealed that one of the factors leading to repeat purchases of hamburg steak is the "juicy feeling of the meat patty."

The materials available for download from the dedicated form on the linked page introduce more detailed data and oil/fat products that can lead to the development of currently popular hamburg steaks.
・Convenience store hamburg steaks are classified into “high, mid, and low” price ranges. What are the differences in consumer demographics and popular flavors for each price range?

・Analyzing purchasing behavior data! What are the “expectation and interest” elements of hamburg steaks that lead to trial purchases?

・Analyzing consumer review data! What are the “Kofukukan” elements of hamburg steaks that lead to repeat purchases?

Detailed Content URL: https://mmp.miyoshi-yushi.co.jp/nfl/feature/trend-forecasting-2026-hamburg-steak/

Document Download URL: https://form.miyoshi-yushi.co.jp/trend-forecasting-2026-hamburg-steak

◆ The Food Trend Forecast Series Will Subsequently Release a "Chinese Deli Edition"

The "2026 Food Trend Forecast - Home Meal Replacement & Deli" is a series that examines the elements consumers are currently seeking in home meal replacements and deli foods.

The first installment, the "Prologue Edition" (released in December 2025), introduced trends for home meal replacements and deli items as a whole. Subsequently, installments focusing on specific items were released: the "Ramen Edition" (released January 2026) and the "Hamburg Steak Edition" (released March 2026).

A "Chinese Deli Edition" is scheduled for release next.

◆ "Miyoshi Future Platform," a Website Sharing Information Useful for New Business and Product Development

The "Miyoshi Future Platform" is a collection of sites useful for those who will support the future of food and life.

URL: https://mmp.miyoshi-yushi.co.jp/

One of these, the "Next Food Lab," disseminates technical information and food trends for food product developers. It introduces products such as margarines, shortenings, and powdered fats, along with application examples and recipes.

URL: https://mmp.miyoshi-yushi.co.jp/nfl/

Another, the "Next Chemical Lab," provides information on technology and products in the chemical field. It introduces material products such as fatty acids, glycerin, and surfactants, as well as functional products for cosmetics, pulp and paper, metal processing, agriculture and civil engineering, and environmental improvement/waste treatment sectors.

URL: https://mmp.miyoshi-yushi.co.jp/ncl/

◆ "Miyoshi Trend Research Institute," Investigating and Disseminating Various Food-Related Trend Information

Using proprietary consumer surveys and various tools, the institute analyzes and predicts food-related trends. It disseminates trend information through the "Next Food Lab."

URL: https://mmp.miyoshi-yushi.co.jp/nfl/feature/tag/MiyoshiTrendResearchInstitute/

◆ Supplementary Explanation (Defined by Miyoshi Oil & Fat)

*1 Daily meals: Refers to daily meals (breakfast, lunch, dinner) consumed at home or work, corresponding to home meal replacement and home cooking.

*2 Repeat purchase: The act of purchasing a product again that one has bought before.

*3 Trial purchase: The act of purchasing a product for the first time.

◆ Miyoshi Oil & Fat Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President and CEO: Itsuro Miki)

"Bringing smiles to daily life with the 'power of oils and fats.' That is our job."

"Ah, this bread is delicious," "This tissue feels nice on the skin," etc. The products made by Miyoshi Oil & Fat are incorporated into various products sold in the market, helping to enhance their deliciousness, texture, and functionality. Manufacturing that brings satisfaction to each individual's heart. We hope to deliver happiness to every corner of life through the provision of excellent products based on high technology.

https://www.miyoshi-yushi.co.jp/

[Inquiries from Customers and Media]

Miyoshi Oil & Fat Co., Ltd. Corporate Planning Department, Corporate Communication Section

Contact: Shimizu

e-mail: info@miyoshi-yushi.co.jp