[Miyoshi Yushi] Announces '2026 Food Trend Forecast: Hamburg Steak Edition'; 'Juicy Texture' Drives Repeat Purchases, While Tailored Sauce Selection is Key to Differentiation

Miyoshi Yushi Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President and CEO: Itsuro Miki) has announced the '2026 Food Trend Forecast - Home Meal Replacement & Prepared Foods Part 2: Hamburg Steak Edition' through its 'Miyoshi Trend Research Institute,' which investigates and disseminates various food-related trend information. Utilizing receipt purchase data and consumer review data, the analysis concludes that 'juiciness' is the primary factor driving repeat purchases of hamburg steaks, and that selecting sauce flavors tailored to specific consumer demographics is a key point for product differentiation. The findings were published on March 23, 2026, on the 'Miyoshi Future Platform,' a website providing information useful for new business and product development, where materials can also be downloaded via a dedicated form.

Detailed URL: https://mmp.miyoshi-yushi.co.jp/nfl/feature/trend-forecasting-2026-hamburg-steak/

Material Download URL: https://form.miyoshi-yushi.co.jp/trend-forecasting-2026-hamburg-steak

◆ Regarding Hamburg Steaks that Satisfy the 'Koufukukan' (Happiness of Satiety) Trend for 2026

Based on proprietary consumer research, the Miyoshi Trend Research Institute notes that to be satisfied with daily meals, it is essential to achieve both 'physical satisfaction (fullness)' and 'mental satisfaction (happiness).' The institute has coined the term 'Koufukukan' (a play on words combining 'happiness' and 'fullness') to describe this dual state, highlighting it as a key trend for home meal replacements and prepared foods in 2026. Furthermore, the research focuses on the fact that current consumers are increasing their 'repeat purchases' in search of this reproducible 'Koufukukan.'