FURFUR Announces 2026 Autumn Collection! Pre-Order Starts July 15th (Wed) 12:00

Mash Style Lab Inc. (Headquarters: Chiyoda-ku, Tokyo/ Representative Director President: Hiroyuki Kondo), which operates the ladies' brand 'FURFUR (FURFUR)', will release its 2026 autumn collection on the 'FURFUR Official Online Store' and EC department store 'USAGI ONLINE' from 12:00 (noon) on July 9, 2026 (Wed), and will start accepting web pre-orders for the products from 12:00 (noon) on July 15, 2026 (Wed).

The collection is themed around 'Miss FUR', a woman who combines elegance with a playful touch, featuring designs that include ribbons that tickle the heart of a girl, favorite furs, and sweet ruffles. Traditional blouses and knits are adorned with ribbons tied like accessories, and classical jackets are spiced up with sweet frills and lace. The collection offers a preppy style that is both chic and free-spirited, allowing you to enjoy autumn in a sophisticated yet free-spirited way.

The FURFUR 2026 AUTUMN COLLECTION includes a wide range of items such as Sweatshirts, Pants, Bags, Tights, Jackets, Cardigans, Blouses, Skirts, Earrings, Coats, Dresses, Shirts, Vests, Scarves, Charms, Hairpins, and Shoes. The price range is from ¥9,900 for a Sweatshirt to ¥34,100 for a Coat, and includes accessories and bags.

Collection Page Release and Sales Information Release Date: July 9, 2026 (Wed) 12:00 (noon) ・Official Online Store < https://furfurfur.jp/ > ・USAGI ONLINE < https://usagi-online.com/brand/furfur/ >

Pre-Order Acceptance Start Date: July 15, 2026 (Wed) 12:00 (noon) ・FURFUR Official Online Store < https://furfurfur.jp/ > ・MASH STORE App < ‎‎‎‎https://apps.apple.com/jp/app/mash-store/id1623326415 > ・USAGI ONLINE < https://usagi-online.com/brand/furfur/?link=HD > ・ZOZOTOWN < https://zozo.jp/shop/furfur/ > ・Rakuten < https://brandavenue.rakuten.co.jp/ba/shop-furfur/ >

Limited-color items that can only be obtained from the Official Online Store and USAGI ONLINE are also available. Please check the details on each online store page.

The collection will be released in stores from around mid-July 2026.

About FURFUR BRAND CONCEPT "Feminine mode wears" FURFUR offers feminine and refined delicate designs with a touch of humor and the essence of fashion, creating a collection that is both elegant and strong.

SHOP Starting from the Laforet Harajuku store, where numerous cultures and trends have been born, FURFUR has expanded to a total of 8 stores, including Lumine Shinjuku 2 stores, Shibuya Parco store, Ikebukuro Parco store, Lumine Yokohama store, JR Nagoya Takashimaya store, Umeda Est store, and FUKUYA ADDICT store.

OFFICIAL ONLINE STORE https://furfurfur.jp ■USAGI ONLINE https://usagi-online.com/brand/furfur/