[O by F] Popular hair care items arrive in a "White Lavender" scent with a light sweetness and limited edition packaging! For hair that is elegant with a soft lingering fragrance <Nationwide release August 5 (Wed)>

MASH Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Yoko Toyoyama), which operates the wellness hair care brand "O by F", will release "Moist Shampoo White Lavender Scent" and "Repair Treatment White Lavender Scent" nationwide at all Cosme Kitchen and Biople stores, as well as MASH GO GREEN STORE, starting August 5, 2026 (Wed).

Rare "White Lavender" Misato Sekka

For hair that is elegant with a soft lingering fragrance

O by F's shampoo and treatment are now available with a limited edition scent and package design, while maintaining their texture and functionality.

A limited edition scent blended with the base of the delicate white lavender "Misato Sekka," which gently sways in the soft breeze.

"Misato Sekka," a rare original variety of white lavender born in Misato Town, Akita Prefecture, has a delicate and transparent scent that evokes "snow crystals dancing in the light."

The gently spreading white lavender scent envelops the hair, inviting you to a comfortable and relaxing lingering fragrance during your daily bath time.

The packaging is finished with a pale, soft color gradient that evokes the fresh colors of "Misato Sekka" blooming elegantly and delicately, and the gentle, delicate scent.

Product Lineup

[Limited Quantity]

O by F

Moist Shampoo White Lavender Scent

250mL ¥3,080 (tax included) Natural Origin Index 78%*1

Rich foam gently envelops damaged hair, catching split ends, breakage, and split ends. Be impressed by the finish of this treatment-grade shampoo.

Blended with cleansing ingredients*2 with excellent repair and moisturizing power, sage*3, lavender*4, and plant-derived soy protein*5. It improves finger-combing and washes hair and scalp to a moist and smooth finish.

[Limited Quantity]

O by F

Repair Treatment White Lavender Scent

250g ¥3,630 (tax included) Natural Origin Index 96%*1

Moisturizing yet smooth. Beneficial ingredients penetrate deep into the hair. Experience the impression and finish of a concentrated repair treatment every day.

Plant-derived ingredients such as heat-active ingredients*6, Rosa Canina Fruit Extract*7, and pea protein*8, along with avocado oil*9 and shea butter*10, repair and protect from within, supplement the hair's barrier function, smooth the cuticle, and lead to moist, lustrous hair.

*1 Compliant with ISO16128 (including water)

*2 Cocoyl Glutamate TEA, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Alaninate

*3 Sage Leaf Extract (moisturizing ingredient)

*4 Lavender Flower Extract (moisturizing ingredient)

*5 Hydrolyzed Soy Protein (moisturizing ingredient)

*6 Gamma-Docosalactone (hair repairing ingredient)

*7 Rosa Canina Fruit Extract (moisturizing)

*8 Hydrolyzed Pea Protein (moisturizing ingredient)

*9 Avocado Oil (emollient ingredient)

*10 Shea Butter (emollient ingredient)

A "White Lavender" scent that melts the heart with its transparent, light sweetness

Expresses a refreshing and fantastical world, as if enveloped in a field of white lavender blooming elegantly all over.

Made with 100% natural fragrance blended only with essential oils, it leads to a heart-melting moment that makes you feel lighthearted.

Refreshing citrus notes of bergamot and lemon are layered with a hint of sweet lavender, creating a light and refreshing scent.

Rose and palmarosa gently overlap, giving the herbal purity of white lavender an elegant floral touch and a soft depth. The base notes of amyris wood spread out, creating a pleasant lingering scent.

*11 Bergamot Fruit Oil

*12 Lemon Peel Oil

*13 Lavender Oil, Lavender Extract

*14 Rosa Damascena Flower Oil

*15 Palmarosa Oil

*16 Amyris Balsamifera Bark Oil (all for fragrance)

Sales Information

Nationwide Release: August 5 (Wed) *WEB STORE opens at 10:00 AM

Available at all Cosme Kitchen and Biople stores, and MASH GO GREEN STORE.

Sales Locations

<Cosme Kitchen Stores> https://cosmekitchen.jp/store_list/

<Biople Stores> https://store.biople.jp/Page/ShopList.aspx

<MASH GO GREEN STORE> https://www.cosmekitchen-webstore.jp/

About O by F

Gentle and pure with every use. Nurturing a "0" self.

Environmental stressors are said to affect not only the skin but also the hair and scalp. How should we care for damage from dryness and UV rays, and signs of aging?

This led us to a new approach: "reducing to 0."

First, restore, then enhance oneself. To be beautifully reborn. And to remain pure, as myself.

For professional use and home care, anyone can feel "0" without burden. At the end of the day, And at the beginning of something new, to my "0" self.

<O by F Official Instagram>

https://www.instagram.com/obyf.jp/